Head of Media Analysis Department
Editor PR Events & Communications
Total years of experience :21 years, 2 Months
• Developing Strategic media relations plan.
• Configure long-term relationships with the media.
• Supervise Coverage analysis Report.
• Editing and reviewing press materials.
• Supervise Daily, Weekly and Monthly Analysis reports
• Developing Media analysis for potential clients
• Developing Media analyses in general and coming up with suggestions for new clients to approach
• Supervise Annual Media Coverage Report
• Introduction of new reports and ideas e.g. Newsletters (print or digital)
• Developing Recommendations for new PR ideas for existing clients
• Assisting CS in new pitches / presentations by providing the necessary information
• Developing Analyzing reports and providing the highlights of the month in coordination with Client
• Services and Editorial departments.
• Updating the Egyptian Media Scene.
As a freelance PR Consultant, I provide the following services to my clients:
• Media Relations
• Content Development (Press Release, article, case studies, newsletters, etc.)
• Press Release Distribution
• PR campaign for product / service launch
• Event management and support
May 2015
• As-Salam International Hospital Integrative specialized Hepatitis C clinic Lunching press release
May 2015 Alex
• European Association of Gastroenterology, Endoscopy and Nutrition (EAGEN) regional conference.
February 2015
• Egyptian Vitreoretinal Society (EGVRS) annual conference
February 2015
• AZ HTN Press conference
Specialized Hypertension Clinics Project - Egyptian Hypertension Society Signs Cooperation Agreement with AstraZeneca
Oct 2014
• Astra Gate press conference
The opening of the national program for the training of pharmacy students to improve the health system in Egypt
Sep 2015
• Astra Zeneca Launching the first medical center for the prevention of complications of diabetes.
Aug 2014
• Astra Zeneca WEO Day
WEO organizes workshop on latest gastrointestinal endoscopy techniques for experts from Egypt, Africa and Middle East
June 2014
• AstraZeneca senior official lauds Egypt's anti-diabetes efforts, discusses expansion plans
May 2014
• Diabetes Press Conference
Health Ministry- AstraZeneca deal brings diabetes training to doctors - Over 500 doctors and 10, 000 diabetics will benefit from this agreement within 2 years
April 2014
• Launching the national campaign for the prevention of diabetes complications
March 2014
• Aclasta Press Conference
Novartis Pharma Egypt organized medical conference on the prevention and treatment of osteoporosis
May 2013
• InterCement press Conference
Brazil's InterCement pours 1.9 billion pounds to apply new expansion plans in cement industry
February 2013
• Islamic Relief Press Conference, Cairo, 24 February 2013 to announced the starts of the first comprehensive Project for disabled children
• Developing public relations plans.
• Developing media planning and Sponsorships packages Press, Radio and TV.
• Developing Strategic media relations plan.
• Configure long-term relationships with the media.
• Developing key messages for the media campaign
• Supervise Internal communications
• Prioritize the media and determine editorial opportunities
• Compile a comprehensive media list and cultivate media contacts on behalf of the client
• Create special program for the media to educate them on the Client’s business
• Building long term- relationships between the client & the media
• Overlook daily & monthly monitoring and monthly coverage reports.
• Responsible for media buying unit.
•Developing public relations plans in Egypt, Saudi Arabia, UAE and Sudan.
•Developing Strategic media relations plan on Egypt, Saudi Arabia, UAE and Sudan.
•Configure long‐term relationships with the media in Egypt, Saudi Arabia, UAE and Sudan.
•Developing key messages for the media campaign
•Prioritize the media and determine editorial opportunities
•Compile a comprehensive media list and cultivate media contacts on behalf of the client
•Create special program for the media to educate them on the Client’s business
•Building long term‐ relationships between the client & the media
•Overlook daily & monthly monitoring and monthly coverage reports.
•Responsible for building a very strong relationship with journalists.
•Responsible for building a strong relationship with different media channels/ stations.
•Responsible for the media data base (update, listing of strong contacts and diversification).
•Develop invitees list for events.
•Develop media material (press kit, release, editorials…etc).
•Follow up of releases to ensure coverage.
•Arrange media interviews (TV & print).
•Attend, moderate and develop clients’ interviews.
•Follow up on interviews to secure coverage.
•Assist in the arranging media events (media gatherings, conferences, round tables..etc).
•Overlook daily & monthly monitoring and monthly coverage reports.
Responsible for transferring Al Jazeera TV programs into website content
Supervision of artistic student's activities
