Parag Tikekar, Head- Business Intelligence

Parag Tikekar

Head- Business Intelligence

Emirates-NBD Bank

Location
United Arab Emirates
Education
Master's degree, Finance & Marketing
Experience
27 years, 1 month

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Work Experience

Total years of experience :27 years, 1 month

Head- Business Intelligence at Emirates-NBD Bank
  • United Arab Emirates - Dubai
  • My current job since January 2009

*** Responsible for CRM, Segmentation, MIS, Analytics & Market Research.

Vice President at Mashreq Bank
  • United Arab Emirates - Dubai
  • My current job since January 2013

Managing the Product (Islamic & Conventional), Portfolio & Proposition for Wealth Management- UAE, Qatar, Egypt• Managing the Product (Islamic & Conventional), Portfolio & Proposition for Wealth Management- UAE, Qatar, Egypt

Product Head- Unsecured Loans at Emirates-NBD Bank
  • United Arab Emirates - Dubai
  • December 2007 to December 2008

*** Business Head of the Largest Retail Assets Portfolio in the GCC of Personal Loans & Overdrafts: Responsible for Profitability, Sales- Acquisition/ Retention, Marketing Campaigns, Credit Policy, Analytics, Systems.

Head- CRM, Segments, Analytics, Research & Bancassurance, Consumer Banking at Emirates Bank International
  • United Arab Emirates
  • October 2005 to November 2007

*** CRM: Manage & execute multi-channel, multi-Segments/ Products (Assets & Liabilities) cross-sell Campaigns.

*** Segments: Manage different Segments of the Consumer Bank & increase Customer base & product penetration across credit products (loans, credit cards, overdrafts) & deposits (accounts, term deposits, investments).

*** BancAssurance (BA): Manage & grow the BA Portfolio to garner incremental fee income for the Bank.

*** Market Research: Manage the Research function to provide critical business insights & recommendations.

*** Analytics: Generate key Customer & Product level actionable MIS & Analytics.



*** Professional Accomplishments: Excelled across all KPIs & secured Outstanding Performance Rating for 2006 & 2007.

Account Relationship Manager- Corporate Banking at Mashreqbank
  • United Arab Emirates
  • December 2003 to September 2005

*** Relationship Management & Business Development: Manage a portfolio of corporate accounts in diverse sectors & meet their entire gamut of business needs- funded & non-funded facilities, transaction banking (trade, cash), FX, wealth management, retail products for employees, etc.

* Exceeded ambitious business volume & revenue targets by maximizing wallet share from each account & ensuring effective utilization of approved facility limits.
* Booked new accounts whilst ensuring compliance with stringent risk-reward parameters.
* Built strong relationships with clients to ensure in-depth understanding of their businesses to reduce risks & maximize earnings.


*** Credit Analysis: Monitor accounts & structure facilities through periodic review process involving rigorous analysis of all relationship parameters.


*** Restructuring/ Recovery Role: Formulate appropriate exit/ watch strategies for high credit risk accounts as well as ensure repayment/ restructuring of dues from sub-standard accounts.


*** Professional Accomplishments: Year-on-year secured Significantly Above Target/ Above Target Performance Ratings.

Manager - Database Marketing at MashreqBank
  • United Arab Emirates - Dubai
  • July 1997 to November 2003

***Product Marketing (Cards, personal/auto loans, investments, transaction accounts):-
*Usage, loyalty & retention programs; Product development based on Consumer trends & competitive landscape analysis to enhance acquisition & revenue
*Campaigns targeting the Right Customer segments at the Right Time with Right Offers- Increasing profitability esp. unprofitable Customers, card dormancy/low-usage/enhancing spend, easy payment plans, limit increase, event-triggers for fresh loan/top-up/run-off, attracting lost-to-competition Customers, etc.

***Database Marketing (End-to-end Campaign Management):-
*Increase cross-sell ratio & response rates to campaigns while managing the cost of acquisition & targeting through the most appropriate conventional/ alternate delivery channel(s)- Direct Mail, TeleSales, Branches, Field Sales, e-mail or sms

***Credit Policy (For personal loans & credit cards):-
*Formulating credit policies- basic product policies, deviations for postponement, topup, additional salaries, credit limit increase, etc & supporting analysis

***Channel Management (Across branch network, ATMs, call center, IVR & online):-
*Analysing Customer channel usage across the delivery channels- Initiating programs for migrating higher cost channel users to alternate low cost channels

***Analytics & MIS (For Marketing, Sales, Credit & Operations):-
*Lead the Knowledge Marketing Team- Retail Bank’s knowledge “powerhouse” & provide proactive, insightful analysis across all portfolios & also for financial planning & budgeting for Marketing & Sales, transaction/processing analysis for Operations, Customers delinquency & credit policy related analysis for Credit

***Professional Accomplishments:-
* Successful development of a Customer Profitability Model & roll out of CRM application
* In Yr 2003, contribution of AED 25M to profitability
* Growth of x-sell ratio by 10%; Campaign response rates of over 15%; Sales of over 15, 000 C.Cards; Loans of AED 250M

Education

Master's degree, Finance & Marketing
  • at IIM
  • February 1997

MBA in Finance & Marketing from IIM Lucknow, India CGPA of 7.1/10 Rank 15th in a batch of 120

Bachelor's degree, Electronics & Communication
  • at Delhi Institute of Technology; University of Delhi
  • June 1995

B.E. in Electronics & Communication 1st Class with Distinction

Specialties & Skills

Increasing Profitability
Banking
Channel
Database Marketing
Rich Marketing Experience, Strong Analytics & Communication Skills
Business Management

Languages

English
Expert