Unit Manager Co-Ops
Ali Abdulwahab Al Mutawa
Total years of experience :10 years, 3 months
Prepares, influences, and follows up on execution of business plan/strategies and Sales Fundamentals targets( SOD, SOS, SOF) through market expertise and competitive assessment
Prioritize brand and customer requirements in line with company objectives
Manages the involvement of all sales workforce team, including customer support, service, and management resources, so that team performance and objectives, and customer expectations are met
Proactively inspects sales activities and efforts among the sales team managed, ensuring that the quality and quantity of sales effort meets business expectations
Takes a proactive leadership role in selling to customers, analyzing and improving market share, in addition to anticipating and resolving emerging problems Proactively inspects sales activities and efforts among the sales team ensuring quality / BIC executions
Meets and delivers monthly initiatives, and revenue forecasts and develops sales tools and collateral plans
Identifies deficiencies in skills among the sales team and works to improve team capabilities through coaching, development, and training
Manages the assigned budget to meet objectives
Briefs and trains sales force during meetings
Builds peer support and strong internal-company relationships with other key management personnel
Performs other tasks as delegated by superior
• Setting up Monthly Targets for Team.
• New Products Launches & Re Launches.
• Preparing Annual Sales Budget.
• Preparing Annual Expense Budget.
• Training Programs for Sales Team.
• Quarterly Business Review with Key Accounts.
• Preparing and sending Orders to PepsiCo every month keeping in mind the Sales projections.
• Ensuring minimum stock availability without increasing the Inventory and its financial implications on the P&L.
• Ensuring stock availability at different depots within the country.
• Interacting with the Principal, ensuring the Principal is satisfied in terms of desired sales & visibility, and ensuring we get maximum Sales and Marketing support for the Brands.
• Negotiating with Co-Ops and Key Accounts when signing the Annual Contracts.
• Planning and implementing Sales & Marketing strategies.
• Verifying all the financial documents and transactions with the Principal.
1- Develop and keep updated an account plan to the Pepsi-Cola standard for all accounts.
2- Ensure all key decision makers within the account are wired and the appropriate contacts are made on the agree frequency.
3- Work with PBI CD function to develop account specific standards for merchandising, range, promotions, pricing & equipment.
4- Communicate "Model Store" standards to the field to reinforce the account strategy, in-store execution
5 - Establish & negotiates CDAs within company's policies & budget.
6- Issue a promotion calendar on a trimester basis as per CD guidelines
7 - Develop & manage the merchandiser and sales representatives team.
Is responsible for the sale of the company products to the markets El Othaim market
1- Control balances the company's products within the warehouse Othaim.
2 - Addition to the monthly collection
3 - Ensuring 100% sales achievement as per target set.
4 - Implement annual business development agreements.
5 - Execute monthly promotion plans and launching for new
SKUs.
6 - Develop & manage the merchandiser team.
7 - Establish & negotiates CDAs within company’s policies & budget.
8 - Monitor performance and compliance to CDAs, taking corrective action
9 - Issue a promotion calendar on a trimester basis as per CD guidelines and Manage the business budget .
1 - Responsible for the sale of all products P&G OLAY, WELLA Hair colour, Wella Styling Professional, Old Spice, Mum and vicks In hypermarkets carrefour -Panda - Tamimi - danube - Lulu Supermarket - farm market (Eastern Province)
2- Execute monthly promotion plans and launching for new SKUs.
3 - Managed all products inventory to optimize sales pitches and close sales over.
4 - Trained and mentored 3 new sales representatives.
5 - Prepared sales contracts.
6 - Provided sales consultations on functional and stylistic benefits of each custom product.
7 - Built customer loyalty and retention by delivering excellent shopping experiences.
8 - Managed route planning and travel schedule of Merchandiser team
9 - Implemented sales and new business opportunities in new markets to achieve bottom-line results.
10- Accounted for all inventory and ordered new stock.
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