Chief Consultant
Communication Research Strategies
Total years of experience :26 years, 9 Months
Advisory role providing communication analytical inputs into key business plans. Provide creative supervision, media strategies and strategic solutions for both above the line and below the line activities. Supports in new pitch presentations.
Advisory role to various high official, government departments, ministries and authorities.
Looking after the Sales & Marketing AAJ TV.
As the Campaign Program Manager, I am responsible for effective implementation of program obligations, ensuring compliance and coordinating between the creative and technical elements across the program in Pakistan, as well as with colleagues within the donor community and stakeholders in the Pakistani government and civil society. I have a lead role in development and planning, and public outreach for the program, and perform other duties as per the Scope of Work. I extensive travel throughout Pakistan to meet the media houses, various working groups and police leaderships at provincial level.
USIP through a local implementing partner will be conducting a mass communication and outreach campaign that depicts how police work against challenges and constraints, showcase police heroes, and highlight how citizen and policy support is crucial to their effectiveness as well as highlight the need for citizens and the police to work together to improve police performance. Through media content and direct engagement with the police, it is hoped that the police will also see an opportunity to win and keep society's respect by making real improvements in their demeanor and strive to make improvements in performance. This program is a two year INL Pakistan funded program.
It was a one year contractual job for a specific assignment to manage the business and team management. I was responsible for business development and client stewardship, client relations management and team management.
- Provide expertise in brand building and brand management.
- Strategies for Both the brands Volta and Osaka
- Provide direction for creative campaigns.
- Supervise the roadmap for the media launch
- Work with creative and media agencies
- Train the marketing and brand teams.
Responsible for managing the project as supervisor for AMAN, awareness campaign for peaceful society.
- Managing the advertising, marketingCreayive, Communication and media strategy to major clientele from the conceptual to the execution levels.
- Providing Consultation in high level marketing and communication project for public and private sector.
- Developing and presenting advertising pitches to potential clientele
Headed the creative & commercial unit for various major clients as Group Creative & Account Director. I was much responsible for re-vamping Mobilink's image through the relationships based positioning revolving around “Bonding Moments”, as reflected in their most admired Television Commercial “STAR - Living Moments”. This is the same commercial where a man was shown saying payers to a newly born baby through his mobile phone. The advertisement got highly appreciated and telecasted worldwide by the Orascom group I have also developed the latest look of Mobilink “Indigo”. The concept was well appreciated and helped Mobilink to become the largest cellular network and Pakistan’s favourite cellular service I also have the dynamic evergreen look of the prepaid brand JAZZ through its various campaigns. I had a number of success stories on my portfolio. My track record brought me additional responsibility of Director Commercial at Manhattan Pakistan Limited.
I'm also involved in the media strategies, media planning, and testing for evaluation of effective placements for various clients, My sphere of work includes the media management, negotiation and buying. I also do Public relations on behalf of my clients. In the seven years of my association with MPL I have arranged numerous pro-bono press coverage, press briefings and focus groups as well. In fact my strong clout, profound affiliation and a very close liaison with publications, television network and radio broadcast has always made the job much easier for me. I worked as the think tank and became the backbone for my agency.
I also look over the areas in Development of Communication Strategies through intensive psychographic and demographic consumer research - Brand positioning and repositioning strategies in competitive markets based on product differentiation - Product-line extensions to enhance brand portfolio - Perception management and Corporate Image building.
I have been the key member of the managing team at Interflow. My achievements included successful launches of Askari Leasing campaign, Pakistan Television promotion, PTV world Launch, Pakistan Tobacco (British American Tobacco) brands, Motorway inaugurations, 10th PTV Supreme awards, Millennium Campaign by Askari Commercial Bank, Public Awareness Campaigns by Ministry of Environment, Ministry of Women Development, Self Reliance Campaign for Pakistanis and overseas Pakistani. I have been the key member in arranging the water week for nestle pure life in Pakistan. This purely a mass awareness campaign to create ripples regarding the unhygienic drinking water in the country. It invited all the media, opinion leaders and key figures from public and private sector. The Lobbying for safer water need carved the pathways for Nestle to launch its bottle water called “pure life”. I was also involved in the pre-launch phase of Ufone in Pakistan.
Attented various marketing and communication courses during my university and my earlier jobs.