Digital Marketing Manager
BeOn Digital Agency
Total years of experience :21 years, 3 months
• Explain the strategy to the client and other interested parties.
• Planned, executed and monitored PPC campaigns in Search Ads, Display Ads, Shopping Ads, and Banner Ads.
• Researched keywords relevant to marketing offer to the client.
• Tracked the website traffic flow and provide reports regularly
• Carried out onpage SEO corrective actions
• Performed Google My Business, Bing and Yahoo Local listing and optimization.
• Setup and optimized Citations for enhancing local SEO.
• Performed digital competitve analysis using WooRank, Google Keyword Planner, SEMrush, SpyFu and SimilarWeb.
• Watched and maintain conversion rate and performed action for improvement.
• AB Testing, measure the performance of CTAs and improve conversion rate consistently.
• Submitted Websites on Google, Bing, and Yahoo search engine.
• Carried out Google Analytics, Webmaster setup & configuration
• Built and launch PPC campaigns with constant performance enhancement to minimize ad spend.
• Kept attention to the updates of Google’s Algorithm
• Planned and carried out link building strategy.
• Performed competitors Backlinks Audit then aim for link‑building through, Social Bookmarking, Infographic and Forum Posting.
• organised campaign ad group structure to spend ad budget efficiently.
• Managed the expense and budget of campaigns, and estimate monthly costs.
Processed scanned books, photographs, maps, manuscripts in Adobe Photoshop.
Edited digital material with techniques such as cropping, resizing & deskewing.
Cleaned and enhanced the layout of text in old books with Adobe Photoshop.
Handled fragile books, special archives & other library material for scanning operation.
Evaluated archives, artworks, maps, academic documents & book to select appropriate scanner.
Conducted scanning on various equipment such as Zeutschel, i2s, Qidenus and DT.
Applied instructions & maintained quality as per standards such as ICC profile, compression and dimension.
Processed digital texts in both Arabic and English to be ready for OCR.
Provided administrative support for quality improvement of the project to promote best practices.
Performed quality control & quality assurance as per digitization stands.
Used softwares such as, XnView, ACDsee, Scanfix, Scantailor, Abby FineReader, Sakhr Arabic OCR, Capture 1, QiDrive, Calibri, Scribd and Sigil.
Worked with workflow software such as DAFv2, as to assign, reject, instruct, redirect tasks and enter metadata.
worked as substitute quality control manager to approve or reject work with instructions to digitization team.
Used different set of file format, mainly: JPEG, TIFF, RAW, PDF, PDF OCR and XML.
Maintained software & hardware, relying on in experience, using manual or contacting material original company for support.
Trouble-shooted server-related errors & bugs
post content daily on social media websites trying to generate leads and raise brand awareness
manage multiple digital media accounts / pages / profiles
daily using, Facebook, Facebook groups, Instagram, twitter, and Linked.in.
post to local & international classified ads websites such as Mzad Qatar, opensooq, olx , property finder, and QatarLiving
design and implement PPC compact, Facebook sponsored campaigns
manage the company's website
update the website daily and check its performance using Google Analytics .
design graphics, infographics using Photoshop, GIMP, and inkscape.
design videos and slideshows
Assisted director in her meetings, schedule, appointment, calls ..ect.
Prepared letters, presentations, reports and meeting minutes.
Arranged airline flights, hotel rooms and car rentals for the director.
managed all social media accounts including Facebook, Twitter and Instagram
Filed online/offline applications and followed up admission cases.
Performed online payments, accounting, client services, documents verification.
Performed customer, support answering service questions and resolving client problems.
manage Facebook pages
Branded and Designed an online store using wooCommerce and WorPresse.
Developed a custom theme and optimized it for better Search Engine Optimization.
Implement and efficient ordering system with shipping system.
Created SEO friendly site navigation, product and category content.
Launched and monitored PPC to increase CTR and ROI.
Monitored website traffic & analytics local & regional digital trends.
Developed and executed social media campaign.
Monitored company profile and business leads in Alibaba.com.
Established social media guidelines and training for employees.
Carried out performance metrics then developed reports and recommends areas of improvement.
Highlighted project risks at the appropriate stage of the project.
Provided information about products and services.
Verified clients' info and registered it into a database.
Archived documents.
Prepared monthly website bookings trends.
Developed and posted contents for social media channels.
Planned and executed social media campaign.
Search competitors in hospitality market and compare their marketing models.
Carried out projects as per phases: initiating, planning, executing, and closing.
Collected Requirements and standards before starting any project.
Highlighted project risks and opportunities of the project.
Ensured that projects are delivered on time, and to budget.
Managed third party suppliers and set a plan for outsourcing.
Outsourced special graphics and artwork from Odesk and fiverr.
Communicated with clients and stakeholders trying to engage them throughout the project.
Provided exceptional support for clients and stakeholders with clear communication and timely projects status updates.
Promoted Websites in search engines & social media.
Performed keyword research to optimize existing content and uncover new opportunities.
Planned and executed all web, SEO/SEM, marketing campaigns.
Developed and designed websites.
Developed Mobile apps for Android and IOS.
Monitored websites through a Content Management System.
2003-2004 NailPharm whole sale drug store
• Receptionist.
o Performed all client-related services.
o Managed store actions through computerized system.
learning the basic use of computer and the computing technology
A ministry issued certificate for Computer Science
4 year university degree in translation Arabic-French-English
