Total Years of Experience: 27 Years, 3 Months
January 2013
To Present
Head of Marketing, Corporate Communications and Digital Media
at Bank Al Habib Ltd
Location :
Pakistan
I have been successful in improving the economies of scale and internal cohesion with the creation of a centralised marketing function which manages creative services and branding. This has enabled the effective identification of key demographics and ensured targeting is accurate with a comprehensive social media strategy encompassing Facebook and Twitter. I have facilitated the development of new product ideas and increasing the communication of market developments with a structured intelligence strategy, identifying audiences to target and creating an effective strategy to manage the implementation of all campaigns. Utilising ATL and BTL campaigns, wider audiences have been captured through digital, mobile, CRM, and multi-channel marketing, ensuring the capture, nurturing and engagement of leads. I have led the development of content and creative with media agencies and internal teams, ensuring revenue and profitability targets are met for the long and short term in accordance with strategic business objectives. All branding messages have been adhered to, particularly with value propositions implemented to increase customer purchasing. I strongly believe in flexibility and though not part of my initial portfolio, have successfully completed a major POS Acquiring Project to facilitate cashless retail payments in the country. I am currently now engaged in complete revamp of our company's website and have finished a complete roadmap of digital banking implementation in our bank.
January 2011
To January 2013
Head of Marketing and Retail Product Development
at NIB Bank Ltd
Location :
Pakistan
I have successfully reduced the portfolio of redundant products and increased focus from 85 product lines to the 5 most sought-after products during this role. This has also involved the implementation of aggressive cost cutting, rate rationalisation and the implementation of new products to reduce losses and achieve profitability for the first time in several years. I effectively tracked performance metrics and revenue targets with product plans, provided explanations regarding profit budget variances and updated projections, which has improved the reporting of ROI.
January 2005
To January 2011
Head of Retail Product Development
at United Bank Ltd
Location :
Pakistan
I demonstrated my considerable business acumen and as such, was awarded Employee of the Year for the delivery of superior project management and numerous new product launches. I was initially employed as Officer Cadre, but received promotion to Vice President in less than 5 years where I have launched the highest number of retail products, including debit cards, Pakistan’s first prepaid card, Bancassurance, savings and current accounts, and the VISA platinum credit card. Additionally, I was credited with producing and distributing over 200, 000 relief cards within a period of just 3 weeks to Internally Displaced Persons (due to Civil War).
January 2003
To January 2005
Project Manager
at Union Bank Ltd
Location :
Pakistan
I executed the first automated process based archiving system in Pakistan and was an integral part of the rationalization process due to the takeover of Bank of America by Union Bank.
January 2000
To January 2003
Associate
at Family Business
Location :
Pakistan
January 1996
To January 1999
Associate Director
at J Walter Thompson Advertising
Location :
Pakistan
Key Achievements
•Achieved the Quality Service Award by American Express Ltd
•Managed the widest portfolio of clients, which included financial institutions, FMCG's, pharmaceuticals, and consumer electronics organisations
•Received promotion three time from Account Manager to Associate Director
•Achieved the Quality Service Award by American Express Ltd
•Managed the widest portfolio of clients, which included financial institutions, FMCG's, pharmaceuticals, and consumer electronics organisations
•Received promotion three time from Account Manager to Associate Director
Share on Facebook
Share on Twitter
Share Via Email