Abdulaziz Abdulwahed, Director Of Sales and Operations

Abdulaziz Abdulwahed

Director Of Sales and Operations

Abdullah AL Othaim Markets

Location
Saudi Arabia - Eastern Province
Education
Bachelor's degree, Marketing
Experience
21 years, 6 months

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Work Experience

Total years of experience :21 years, 6 months

Director Of Sales and Operations at Abdullah AL Othaim Markets
  • Saudi Arabia - Eastern Province
  • My current job since May 2022

• Managing sales and operation of 39 store located in the eastern province with sale over 1 bill SAR.
• Maintaining store operation excellency to provide the best shopping experience for our customers:
-Product availability of both reglue and promo items.
-Store and merchandising standards, operations audits.
-Fresh food quality and freshness and high level of customer service.
-Seasonal planning and execution.
-Execution of SOP and setting up new ones to improve operations efficiency.
• Managing and contorting P&L both top and bottom lines:
-Sales growth compared to last year and budget.
-Controlling operating expense and labor cost.
-Budgeting LTL and new stores sales.
• Working closely with department to achieve company strategy:
-Competition price survey, promotion activities, new products in the markets.
-Stores profitability and ways to improve them.
-People development and preparing second line.
-New location covering unserved customers.
-Reducing logistics cost.

Regional Sales/ Operation Manager at Arabian Oud
  • Saudi Arabia - Eastern Province
  • May 2021 to April 2022

Managing operations and sales of 107 retail outlets in the Eastern and North regions.

Reasonable of achieving the company's goals, increasing market share and ensuring a great customer experience.
Achieving and increasing sales targets while maintaining high profitability to meet company goals.
Managing stores P&L’s and performance to achieve high customer service, sales targets, costs control and reduce expenses.
Providing market inputs in order to develop overall marketing strategy and operational plans.
Manage the implementation of sales strategy and goals in all outlets to assure product availability and distribution.
Periodical reporting to top management on sales and performance.
Establishes sales targets for each area and provide ongoing training employees on customer service and effective sales techniques.
Identify internal and external business opportunities.
Hands-on the dynamics of the region (demographics, consumer and market behavior)
Preparation plans for new stores opening and effective implementation.
Improving customer service based on customer feedback and industry standards and translate customer feedback into strategic improvements.
Providing an exciting enthusiastic work environment for the team through inspiring, encouraging taking responsibility for their work and performance.
Actively improve the business through innovative thinking and ideas.
Sharing and transfer business knowledge to develop a strong second layer of managers.

Sr. Local Purchasing Manager at Tamimimarkets
  • Saudi Arabia - Dammam
  • April 2014 to March 2020

Managing the local purchasing department for one of the leading supermarket retail stores in KSA. more than 45 outlets and over 2B Riyal sales.
Accountable for sales, gross margins, and commercial procurement income.
Managing vendor relations and SLA via business development agreement, securing availability, best price, and company profitability.
Revamped all Purchasing function in accordance with corporate strategic vision and expansion plans. Analyze progress and improve National Sales /Flyer Promotions by establishing KPIs.
Developed and implemented SAP business processes to optimize WMS automation, inventory, and demand planning.

General Manager at ABYAT MEGASTORE Dammam
  • Saudi Arabia - Khobar
  • February 2012 to March 2014

Managing the largest retail store in the Middle East for Building, Finishing Materials and Furniture.
Directly promote and coordinate the operations of the company to optimize the market share and savings, improve efficiency, achieve the mission and goals, and result with outstanding customer service.
Managing day-to-day operations by supervising the key functions of Marketing, Sales, After Sales, Logistic, HR and Customer Service.
Maintain a positive attitude that promotes team work within the favorable image of the company.
Developing and communicating company’s goals and results to personnel; selecting, supervising, and supporting the employee team; and implementing policies.

General Manager at Hyper Panda at Savola-Azizia Panda-Hyperpanda
  • Saudi Arabia - Eastern Province
  • May 2003 to January 2012

Key Responsibilities as General Manager:

Accountable for 50.0 M SAR Operations P&L. Within financial guidelines forecast, propose and organize PROMO budgets. - Aggressive control over expenditure and delivering agreed savings plan.
Established and communicated store goals to employees, delegated task and assignments. Actively supporting employee’s growth and competencies. Presenting reports to top management to measure store performance & targets.
Thorough analysis by market research, competitor study to establish various categories Supply & Demand.
Training new and existing employees as well as acting as a resource to enable them to leverage client relationships to maximum extent possible to obtain a competitive position in the industry.

Key Responsibilities as Management Trainee (Mar ‘06 - Jan ‘08):

Gained hands-on experience for accomplishing greater operational efficiency in the Fresh Food (FF) and FMCG sector.
Provided administrative support for all activities pertinent to the establishment of 3 hypermarkets.
Handled an array of tasks enabling smooth functioning of the FF/FMCG Department .

Highlight:
Successfully managed overall promotional operations thereby augmenting company profitability by 30 Million SR with a profit margin of 20%.

Continued at Hyper Panda at Savola-Azizia Panda-Hyperpanda
  • Saudi Arabia - Eastern Province
  • May 2003 to January 2012

Key Responsibilities as FMCG Department Head (Feb ‘05 - Mar ‘06):

Achieved projected sales figures through extensive marketing campaigns backed by market analysis and constant sales force development.
Planned and implemented overall sales strategy within the product range. Created avenues for establishing company identity and developing potential key accounts by boosting performance.
Steered department initiatives through effective merchandising to maximize store profits concurrently maintaining customer service levels as per set standards.
Conducted monthly sales forecasts, participated in stock maintenance, after sales service, yearly inventory activities and implemented strategies to reduce department costs.
Directed the execution of work plans within the prescribed time/cost constraints to sustain production, regulate costs and augment productivity.
Collaborated with suppliers for finalizing reasonable prices, timely delivery of goods, credit terms for favorable purchase and supply terms.
Devised budgets relating to overheads and capital expenditure as per sales forecasts and reported significant variances to the senior management.

Key Responsibilities as General Merchandise Department Head:

Monitored impact of sales and marketing initiatives to provide accurate periodical section reports to management.
Supervised the activities of department staff including 7 section managers and 60 employees and interacted with the team on a regular basis to stay updated on customer issues and guide the team for speedy resolution.

Highlight:
Played a pivotal role in the establishment of the first Hyper Panda supermarket in KSA.

Key Responsibilities as Section Manager (May ’03 - Feb ‘05):

Managed the entire spectrum of activities for the textile department inclusive of personnel management, inventory management, stock control, handling orders, negotiating with suppliers and maintaining high standards of customer service for maximizing profits.
Implemented an integrated range of sales strategies for the department consistent with the overall goals and objectives of the business.
Oversaw distribution and sale of all textile products under purview with due stress on visual presentation and floor/department appearance and store layout.
Created stage-wise profit projection reports in consonance with preceding factors. Assessed and approved daily sales and operations reports, refunds, exchanges documents, etc.
Efficiently responded to customer complaints, evaluated feedback to suggest and incorporate modifications in business strategy thus enabling high levels of sales and achievement of company objectives.
Secured departmental performance by devising performance measurement parameters and provided effective strategies/measures to address shortcomings.
Close tabs on market dynamics and competitor activities and accordingly devised effective marketing strategies to counter the same.
Supervised all aspects of employee welfare encompassing dispute resolution, discipline, communication and created a positive morale and work environment.

Store in Charge at Alshaya Trading Agencies Est.
  • Saudi Arabia - Riyadh
  • September 2001 to January 2003

Key Responsibilities:
Formulated short/long term revenue goals for the store ensuring they are met through appropriate purchasing of inventory, and expenses.
Established and communicated store goals to employees, delegated workload, actively supported employee growth, upheld cooperative policies to motivate employees thereby increased efficiency.
Efficiently maintained files, documents and records for future reference, regularly prepared several reports and submitted the same to the top management to ensure store targets are achieved.
Monitored store facilities and equipment meet all regulations, developed regular maintenance schedules for all store facilities, recommended replacements/additions/deletions of same thus effecting high levels of sales.

Previous Professional Experiences:
Dec ‘00 - Jan ‘01: Promoter, Gulf Link Field & Tab Co., Jeddah, Saudi Arabia
Jan ’99 - Dec ‘99: Salesman, Al Sagr Saudi Insurance Co., Al-Khobar, Eastern Province, Saudi Arabia
July ’98 - Aug ‘98: Summer Job, Lucent Technologies Co., Riyadh, Saudi Arabia

Education

Bachelor's degree, Marketing
  • at King Fahd University of Petroleum and Minerals
  • January 2003

Courses Attended: Advertising and Sales Promotion Strategy. Retailing. Organization Behavior. Sales Management. Marketing Research. Service Marketing. Other Professional Certifications: May ’01: Seven Habits by Franklin Covey May ’01: Bestowed with Certificate of Recognition from the Deanship of Student Affairs for distinguished participation in the non-academic activities as a member of the Club of Industrial Management (CIM). Feb ’01: Conferred with Certificate of Appreciation from Department of Earth Sciences for exceptional contribution in organizing the workshop on professional, concepts, experiences and obstacles. Dec ’00: Accredited with Certificate of Recognition from the Deanship of Student Affairs for active participation in the Companies' Day organized by the Club of Industrial Management (CIM).

Specialties & Skills

Feedback
Merchandising
Materials
Marketing
Profitability
Computer Related Skills - SPSS Software, MS Office Applications, Internet Usage
Retail & Hypermarket Management, Sales & Marketing, Business Development
Brand Management, Retail Outlet Development, Store Management
Market Research, Competitor Analysis, Target Setting & Achievement, Product Positioning
Revenue Generation, Market Penetration, Merchandising, Sales Analysis, Inventory Control
Customer Relationship Management, Stock Management, Supplier Negotiations, Staff Management
Analytical Skills, Ability to Work under Pressure, Decision Making & Problem Solving Skills
Leadership, Team Management, Motivational Skills, Interpersonal & Communication Skills
Performance Reviews, Report Generation, Client Servicing

Languages

English
Expert
Arabic
Expert