Abdul Jaleel Al Mohanna, Director of Business Development

Abdul Jaleel Al Mohanna

Director of Business Development

Industrial Supplies Development Co. , Ltd

Location
Saudi Arabia - Eastern Province
Education
Master's degree, MSc - Finance
Experience
20 years, 2 months

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Work Experience

Total years of experience :20 years, 2 months

Director of Business Development at Industrial Supplies Development Co. , Ltd
  • Saudi Arabia - Khobar
  • My current job since January 2024

Key Deliverables:

• Identifies and develops new business opportunities.
• Builds relationships with customers, suppliers, distributors, partners, and vendors.
• Evaluates existing partnerships and sales efforts with an eye toward building on what works and changing what doesn’t.
• Manages key client relationships and works to build new ones.
• Expands the profile and reach of the company and its brands.
• Leads sales, marketing, customer-service, and client relationship management teams.
• Develops and strengthens internal and external relationships that will lead to increased lead generation and market share.
• Builds cross-functional teams to guide and nourish sustainable, long-term growth.
• Tracks emerging markets and trends.
• Fosters and works to maintain an entrepreneurial growth culture throughout the company and across all teams and work functions.
• Identifies and recommends new services.
• Proposes and develops strategic partnerships.
• Helps to shape the company’s long-term objectives and determine plans for how to meet them.
• Researches and identifies new markets.
• Provides advice on product development and distribution and promotion strategies.
• Identifies sponsorship opportunities, including nonprofit engagement.
• Builds and maintains relationships with vendors.
• Conducts webinars and presentations to raise the brand or product profile.
• Selects prospective vendors and negotiates contracts.
• Travels to vendor locations, distributions centers, and other locations.
• Fulfills requests for proposals (RFPs) from potential partners and customers.
• Helps direct development of customer-facing web platforms and digital experiences.


Core Business:
- Hyundai Heavy Machinery
- Tadano Cranes
- Everdigm Generator

National Sales Director at General Contracting Co. GCC
  • Saudi Arabia - Khobar
  • March 2022 to January 2024

Key Deliverables:
• Strategic Planning: Develop and execute long-term strategies to establish the business as a market leader. Create and implement high-quality business strategies aligning with objectives to maintain a healthy financial position.
• Business Development: Tap new business opportunities, expanding the client base and penetrating new markets through outreach and relationship building.
• Operations Management: Direct the business operations, focused on sales and operational strategies to boost profitability and customer satisfaction.
• Sales Management: Qualify inbound demand to build a strong pipeline that leads to real opportunities for the sales teams to realize revenue generation, broaden the geographical reach, and expand the customer base.
• P&L Responsibility: Drive efforts in identifying and capitalizing on untapped sales opportunities for revenue and profitability.
• Market Research: Identify new business opportunities and inform the product development.
• Compliance Management: Adhere to company and industry standards, including quality control and regulatory requirements.
• Inventory & Pricing Management: Manage stock orders and pricing.
• Marketing: Ensure outreach and visibility of the products by creating and executing the marketing plans with the marketing team.
• Branch Administration: Monitor branch performance for specific products. Ensure branches are equipped to meet or exceed their targets.
• New Shipments: Assist with the arrival of new shipments, including product details and pricing.
• Market Analysis: Keep abreast of industry trends, competitors, and market opportunities to adapt sales strategies accordingly.
• Team Management & Leadership: Coached employees to realize their potential and achieve performance targets.
• Liaison & Coordination: Serve as the primary point of contact for vendors, ensuring clear communication on performance and feedback.
• Relationship Management: Foster relationships with automotive groups, industry leaders, and partners.

Key Achievements:
• Secured significant deals, including government contracts, through innovation and technical excellence.
• Rebuilt a high-quality sales team across Saudi Arabia.
• Drove business growth through strategic planning and market awareness.
• Promoted winning technologies and implemented a CRM system for continuous improvement.
• Oversaw Sales Operations, Customer Service, Procurement, P&L Ownership, and Growth Initiatives
• Conducted contract negotiations, managed finances, and led teams effectively.
• Expanded sales touchpoints, introduced financial solutions providers, and onboarded new B2B customers and operation lease partners.
• Achieved revenue and GM exceeding sales targets (107% and 105%).
• Significantly improved cash flow for the company.

Core Business:-
- Mahindra Diesel PickUp

Regional Business Head at Saudi Diesel Equipment Co
  • Saudi Arabia - Eastern Province
  • January 2018 to November 2021

Key Deliverables:

• Head-hunted to support in exciting transformation, expansion, modernization of the Company by providing visionary leadership, and establishing a new vision, mission, core values/strategy.
• Instrumental in rebuilding the new Saudi high qualified sales team for Central Region.
• Characterized as a farsighted strategist and tactician, propelling business growth through expertise in strategic planning and market awareness.
• Led the way in evangelizing winning technologies, embedded a culture of continuous improvement - implementing CRM system.
• Improved cash flow exponentially for the company.
• Successfully monitoring Credit & Collection operations and closing legal cases or defaulters.
• Under my leadership introduced new products, drove innovation, technical excellence leading to securing robust deals including government sales for 54 trucks, in 2019.
Responsibilities:
• Providing inspirational leadership and strategic vision to take the Company onto the next stage. Establishing a vision, short & long-term strategy, innovative plans & strategic direction that positions organizations for success.
• Budgeting Sales & Operations, developing/delivering incisive, value-generating insight & analysis for driving company missions- positive ROI deliverables, measurable market leadership and growth.
• Identifying sales and marketing opportunities, sectors/areas of high potential business in the region territory and ensuring proper positive participation and market share.
• Aftersales Leader, an expert in developing and implementing strategies for delivering the highest levels of services, ensuring a satisfied clientele whilst still improving profitability/ returns.
• Administering After Sales processes, activities and target setting, as well commanding operations of after-sales teams to ensure set targets are met.
• Enforcing first-class levels of customer service to achieve a high CSI score for the department. Developing and optimizing support and service processes, tools, and systems.
• Contributing to the strengthening of the company’s procurement framework including its operationalization. Establishing and implementing procurement long-term goals for the department to promote effectiveness and efficiency. Authorized to approve purchase requests and liaison with Supply Chain Department.
• Re-engineering procurement policies, procedures and programs to enhance organizational value and efficiency.
• Boosting financial performance and profitability by providing intelligence, reporting and analysis on budgets, strategy and spending.
• Heading region branch-wide budgetary planning, administering, reviewing and adhering to the budgets for each business department.
• Bringing unrivaled analytic horsepower and strategic thinking to business- identifying/ mitigating costs through the enhanced budget and expenditures management/resource planning, resulting in increased bottom-line revenues.
• Leveraging state-of-the-art technology solutions/ IT & ERP systems, thus facilitating enhancements across the organization. Researching and recommending new products.
• Partnering with the Information Engineers in administering specialized turn-key projects, evaluating the technical, operational IT solution/ optimizing IT processes based on business requirement.
• Sustaining a culture of innovation, organizational change to meet the market demands and achieve a competitive advantage, which in turn, increased productivity/ profitability.
• Functioned as Stealth Leader, Culture Builder, who sets clear strategic objectives, motivates Leadership teams to deliver exceptional results.


Core Business:
- Doosan Heavy Machinery
- Doosan Generator
- Doosan Forklift
- Dongyang Brick & Stick Cranes
- Everdigm Concrete Equipment
- Daewoo Commercial Trucks

Regional Manager - Eastern Province at Al Khorayef Commercial Co
  • Saudi Arabia - Khobar
  • January 2017 to January 2018

Alkhorayef Company distributes a wide range of top-quality machinery imported from all around the world. They also offer after-sales service that’s second to none through its spare parts & maintenance operations.

Joined the organization as Branch Manager, moved on upward career trajectories, to merit multiple promotions to the position of Regional Manager - Eastern Province
Designation Chronology:
 2018: Regional Manager - Eastern Province
 2017: Branch Manager

Accomplishments:
• Provided vision, headship and management oversight required to deliver excellent business results and achieve region/branch profit & loss/sales target and sales budget goals and continue supporting the expansion plan.
• Consistently registered new unprecedented records, incremental market share/ growth.
• Successfully introduced the 3S program - sign a special agreement with third party to be your representative for your brand and be your products distributor and aftersales for your products as well which it mean he has to buy your products and the spare parts from you and he has to serve your product’s customer that’s mean 3s (sales, spare parts and service) program as part of enhanced sales operations.
• Finalized new win-win deals with key distributors that improved product distribution whilst enhancing sales with revenue growing significantly.
Responsibilities:
• Instituted sales strategies leveraging market intelligence and extensive knowledge of cost and markup factors.
• Steered development and led an integrated new business development strategy that will deliver financial success, client engagement/satisfaction and account growth.
• Presided over day-to-day management for delivering extraordinary results in growth, revenue, operational performance and profitability.
• Orchestrated a sustainable LEAN organization and continuous improvement ethos, led a company-wide transformation that enabled breakthrough performance levels.
• Enforced adherence to OPEX and CAPEX allocated in the region's yearly budget
• Served as an inspirational and focused leader, training and empowering teams to set and exceed goals consistently.

Core Business:
- Zodiac boats
- Yamaha out-board engine
- Yamaha jetski motor engine
- Volvo Penta in-board engine
- Baudouin in-tboard engine
- Linde Forklift
- Gulf Power Generator

Industrial Products Franchise Sales Manager at Zahid Tractor Co.
  • Saudi Arabia - Riyadh
  • January 2008 to September 2016

Zahid Tractor has evolved into 3 core business units - Construction Machinery, Commercial Vehicles and Rental. Today, it serves many industries, including construction and infrastructure, industrial, logistics & warehousing, agriculture, transportation, petroleum, mining, quarry & aggregates.

Designation Chronology:
o 2015 - 2016: Industrial Products Franchise Sales Manager
o 2014 - 2015: Franchise Manager, Cat Machine Rental and Used Equipment
o 2008 - 2013: Senior Sales Representative Const. Machinery Division

Accomplishments:
• Shouldered onus for franchise expansion across the Kingdom. Led mining, scoping, lead gen and closure of new franchises.
• Finalized project for each Franchise and guiding/explaining ROI to them, helping out to the franchise-owner to set up the Business Unit. Aided franchisee achieves their targets by regular reviews, inputs and motivating sales staff.
• Leveraged deep industry expertise and employing analytical rigor to deliver detailed forecasts enabling strategic management decision making, decipher the toughest and most critical business problems.
Responsibilities:
• Defined area business strategy and yearly operating plans. Identified new business opportunities in selected markets and aggressively steered sales for Rental & Used.
• Successful delivered commercial performance/ P&L accountability and grew all economic measures dramatically.
• Established vision, short & long-term strategy, business development, sales plans and strategic direction that efficaciously repositions the Company for success.
• Built large-scale Franchise ecosystem which in-turn propelled sales multiple times per year.
• Spearheaded key business drivers, formulated operational plans, organizational budgets and manpower requirements. Performed sales, trend, and profitability analysis.
• Devised scalable business development strategies to increase brand reach across all territories and develop new markets for the purpose of revenue maximization.

Core Business:
- Cat Heavy Machinery
- Volvo Commercial Trucks
- Volvo Bus
- Marini Asphalt Plant
- Schwing Concrete Plant and Equipment (Pump and Mixers)
- PM Articulate Cranes

Brand Product Manager at Ghassan Group
  • Saudi Arabia - Dammam
  • March 2007 to October 2008

- Setting business objectives and marketing strategies.
- Setting and defining profits, market shares, sales and turnover.
- Choosing appropriate prices and packaging.
- Planning advertising campaigns, means of communication and organising sales promotions.

Sales Branch Manager at Alromizan Jewelry
  • Saudi Arabia - Dammam
  • December 2001 to February 2005

- Work collaboratively throughout the organization to develop and implement sales strategies and programs.
Hire, train, and develop the Diamond and Gemstone Specialists Team.
- Report on accountability using metrics for service level, technical skills, and knowledge within the team.
- Communicate and enhance KPI’s and sales goals, aligned with company growth goals; target and penetrate competitive markets.
- Team evaluations: participation in coaching, raise review process, termination.
- Present and facilitate discussions on selling strategies, products, and programs to internal and external customers.
- Team organization and communication; continual growth in sales practices and policies.
- Create standards for loose-stone customer management and relationship building.
- Orchestrate successful sales and promotional campaigns.
- Attend customer visits, tradeshows, and Stuller-sponsored selling events.

Education

Master's degree, MSc - Finance
  • at University of Business and Technology
  • June 2023

Graduate with first owner

Bachelor's degree, Marketing
  • at King Abdul Aziz university
  • May 2007

Specialties & Skills

Visionary
Strategic Planning
Management
Leadership
Strong Leadership, Team Building, Creative Problem Solving, Analytical Thinking & Communication Skil
Competent IT skills including the MS Office, MS Outlook and working with ERP systems.
Collaboration & negotiation skill.
Cost analysis planning & control and reporting skills.
Emotional Intelligence & Conflict management skills.
Effective communications & skills.
Analytical, problem solving and Decision making skills.
Presentation & Public Speaking.
Operations Excellence
Business Development
People Management
After-Sales
Contract Negotiation
P&L Ownership
Executive Vision & Strategy
Customer Service
Procurement
Driving Growth
Sales Operations
Negotiation
Marketing
Administration
Leadership
Management

Languages

English
Expert
Tagalog
Expert
Hindi
Expert

Training and Certifications

Sales Training Campus in Dubai Caterpillar University (2009) (Certificate)
Date Attended:
January 2009
Sales Training for AWP’s Electric Scissors, Booms Diesel Scissors & Booms Vertical Mast (JLG) (2009) (Certificate)
Date Attended:
January 2009
CIS Sales Campus in Johannesburg, South Africa Caterpillar University (2010) (Certificate)
Date Attended:
January 2010
Sandvik Product Training Sandvik Mining and Construction Oy, Breakers Lahti –Riyadh (2011) (Certificate)
Date Attended:
January 2011
Sales Professional Machine PSSR Caterpillar University-College of Marketing and Distribution (2011) (Certificate)
Date Attended:
January 2011
CIS Sales Campus in Dubai AME -Caterpillar University (2011) (Certificate)
Date Attended:
January 2011
New EN15000 Compliant LSI System for Cat Branded TH Produced by JLG Caterpillar Alliance Group (2011 (Certificate)
Date Attended:
January 2011
Advanced Selling and Negotiation Skills at Zahid Learning Center (2011) (Certificate)
Date Attended:
January 2011
Sales Professional Machine PSSR at Caterpillar University (2012) (Certificate)
Date Attended:
January 2012
CIS Sales Campus in Dubai AME –Caterpillar University (2012) (Certificate)
Date Attended:
January 2012
Powerful Presentation Techniques Zahid Learning Center (2013) (Certificate)
Date Attended:
January 2013
AME Sales Campus in Malaga Demonstration and Learning Center –Caterpillar (2013) (Certificate)
Date Attended:
January 2013
Malaga Quarry Days Malaga Demonstration and Learning Center –Caterpillar 2013 (Certificate)
Date Attended:
January 2013
Rental Management Training EAME Rental & Used Division –Caterpillar (2013) (Certificate)
Date Attended:
January 2013
Effective Supervisory and Management Skills at Zahid Learning Center (2014) (Certificate)
Date Attended:
January 2014
Prioritization and Multi-Tasking at Zahid Learning Center (2014) (Certificate)
Date Attended:
January 2014
Diploma in Bus. Adm. at Riyadh Chamber of Commerce & Industrial (2014) (Certificate)
Date Attended:
January 2014
• Understanding ISO 9001:2015, ISO 14001:2015 & OHSAS18001:2007 ( (Certificate)
Date Attended:
January 2018
Skills of (CEO) from National Documentation Ins. (2019) (Certificate)
Date Attended:
January 2019

Hobbies

  • Traveling