Associate Partner
Gulf Insights Advisory
Total years of experience :14 years, 9 Months
- Co-founded this business consulting powerhouse to serve SMEs in the areas of strategic planning, marketing, and communication.
- Support and lead business development and identify new business opportunities through personal networking, communities, and referrals led to 28 projects in 4 years.
- Direct lead consultants and ensure compliance with projects' scope, budget, and timeline. 81% on-time delivery.
- Attain communication with clients and make post-delivery visits to enhance consultation effectiveness, 89% customer satisfaction.
- Lead marketing and communication consulting engagement, delivered results of 14 projects against various matters included the foundation of corporate communication strategy, corporate strategy and communication alignment, lack of interdepartmental communication, internal content development, marketing strategy, branding, online content development, service design, customer services strategy, digital integration, consumer behavior research, STP strategy, customer experience design, and more.
- Completed + 1500 hours in marketing and communication consulting within HoReCa, logistics, constructions, health, and technology industries.
- Hired to set up and cross functionally manage a business unit with over $1.3 million investment reporting to the CEO.
- Business Unit Manager ’s role in Servcorp encompasses all aspects of management. At Servcorp, management equals running own small business within the security and systems of an international company.
- Responsibilities of Business Unit Manager include sales, sales administration, marketing, CRM, business development, team management, customer service, and accounting,
- Succeeded in increasing leads by average +15% by initiating and executing marketing programs. Activities included SEO, offline and online advertisements, Google Ads, local networking events, and media relations.
- Managed to identify and develop source of revenues. Achieved 46% YTD profitability more than last year (End of July 2016)
- Managed accounts of multinational and local clients by providing workplace solutions and tailoring resources to the business requirements. Clients list included Cisco, Raytheon Defense System, Apple, Dell, EMC, Voith, Bupa, World Trade Center, and VMWare.
- Built and supervised a six-member team having full independence of HR actions. Responsibilities such as recruitment, coaching and development, incentives & compensation all led to a healthy retention rate and team stability.
- Joined as the first member of the newly established Corporate Communication office. The office was formed to develop the corporate communication capabilities reporting to the group's Chief Strategy Officer.
- Developed company-wide communication and cultural programs which boosted the brand position. Achievements; the Top 100 Saudi brands, Saafa Transparency Award, and Guinness World Record.
- Majorly coordinated the re-branding project of Almajdouie's master and subsidiaries brands kit. Afterward, responsible for brand standardization and application guidelines.
- Advanced the company's literature and communication contents. Enhanced the content of the newsletter, employees' portal, company's website, and projects based publications.
setup plans for publications dissemination of traditional print and electronic including corporate annual report, a media coverage, Image advertorials, E-newsletter, etc.
- Successfully organized cultural events internally and externally. Related assignments consist of conceptualization, development, and execution. Events organized included team building and senior executives gatherings, golden jubilee events, and awards winning celebrations.
- Developed media relations with local and national press outlets. resulted in producing a smart media database to leverage targeted outlets and audience.
- Built and executed social media strategy and plans through platform determination, message and audience identification, and content management. Communities and engagement rates across all platforms raised ~60% YTD.
Part time volunteering job as an International Student Advisor (ISA) in the International Student Support Service.(ISSS) is a dedicated and specialized advice and referral service for the University of Canberra's International Students. ISA duties including, international student orientation, visa and eCoE enquiries, guidance about University services, policies and processes.
It is a part-time job to assist with general office duties and translation for Arabic speakers in the campus' health center. The job was part of the cultures bridging program done by the foreign students at the University of Victoria
- Selected among a handful of prospects representing the Eastern Province during 2007 recruitment campaign.
- Managed proactively accounts of the life-insurance line of services lid to gain the best unit performer in June 2008.
- Promoted to Unit Head in August 2008 ( not accepted due to relocation)
- Initiated and successfully developed the sales talk and the rehearsal guidelines to assist sellers during the sale cycle.
- Actively participated in the Microsoft Dynamic CRM implementation team. The role was to collaborate with AJR's team and the vendor's addressing user experience and system shortcomings.