Abed Al Jawad Qasem

Schneider Electric, Riyadh, KSA
Vice President-IT Business, December 2011- September 2013
Schneider Electric is the Global Energy Company with multiple business units and business lines; the
Information Technology Business Unit is the group within SE responsible about manufacturing and supplying Data Center products, solutions and services including Critical Power, Technical Cooling,
Managed Racks, Management Software. Also the ITB is one of the top global vendors offering scalable and advanced Secure Power Solutions and Products

• Responsibilities & Achievements: o Total ownership over the KSA IT Business Unit P&L.
o People Management including succession plans, compensation plans, competencies
management, and training planning.
o Maintaining two-digit growth and market share acquisition.
o Partner and Channel management and planning.
o Marketing planning.
o Maintain continues communication and synchronization with other SE BU's and different
ITB global structures.
o Annual strategic planning.
o Owning the PR and Media relations for IT Business Unit in KSA.
• Selected Achievements with Schneider Electric: o Landing and delivering successfully the largest UPS deal in MEA region (Al Haram
Expansion Project)
o 50%+ business growth in 2012.
o Landed the largest data center management software for Schneider Electric in EMEA
region for year 2012 (Mobily GSM)
o Landed the largest ever Secure Power (UPS) project in MEA (Haram 2nd expansion,

General Manager, Hoshan Integrated Systems, October 2008- February 2011

Board Member, Interactive Saudi Limited, April 2009 - February 2011

Group Executive Committee Member, Hoshan Group, March 2009 - February 2011

Hoshan Integrated Systems (Gulf Communications) is a leading Telecom and Enterprise Low Voltage
Solutions Provider focusing on the Saudi market, partners for Alcatel-Lucent, Avaya, Honeywell, Nexans,
Cisco, HP,

• Responsibilities & Achievements: o Heading the company's sales, delivery, engineering, finance, HR, marketing, supply
chain and back office structures in the capacity of General Manager reporting to the
CEO, Group Executive Committee and the board of shareholders.
o Representing Hoshan Group on the Board of Directors of Interactive Saudi Ltd.
o Member of the Group Executive Committee leading all of the group sales, CRM, and
Business Development Strategies.
o Establishing and monitoring all relations with International Technology Vendors.
o Established and sponsored the PMO department in the company.
o Put the yearly business plan.
o Put the annual recruitment plan all of the company divisions.
o Put the annual company budget.
o Established the partnership with Honeywell and Avaya.
o Developing the Low-Voltage offering and its partnership with Honeywell.
o Moved the Company from Alcatel-Lucent only Box Moving mode to a complete low
voltage systems integrator position in the market.
o Developed the incentives framework, policies and schemes across the group.
o Developing the Sales Matrix Structure across the group.
o Leading the Cross-Selling and Up-Selling strategies on the Group level.
o Sponsoring many key customer account on the group level as a member of the Group
Executive Committee; putting the business plan and monitoring sales and after sales
relations with.
o Leading and sponsoring implementations of Document Management, and CRM Systems on the group level.
o Sponsoring the launch of the Audio Visual Division within HIS including IP-TV and
Video Conferencing Solutions Offerings.
• Selected Achievements with Hoshan Group: o Saudi Electricity Company SEC Kingdom wide Voice Infrastructure Implementation and
Operation, KSA.


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o Saline Water Conversion Corporation SWCC Kingdom wide VoIP Infrastructure
Implementation, KSA.
o Ministry of Culture and Information MoCI Kingdom wide VoIP Infrastructure
Implementation, KSA.
o Saudi Border Guard Kingdom wide VoIP Infrastructure Implementation, KSA.
o Saudi Special Forces CCTV Implementations (Multiple Sensitive Sites), KSA.
o National Information Center NIC-MoI Government to Government Contact Center, KSA.
o Saudi Electricity Company SEC Emergency Call Centers, KSA.
o King Fahed Medical Complex Voice Infrastructure, KSA.

National Advanced Systems Co. Ltd. NASCO, Riyadh, KSA

Director, Enterprise Solutions & IT, March 2007- June 2008
NASCO is a leading Telecom and Enterprise IT Solutions Provider focusing on the Saudi market, with more than a Billion Saudi Riyals annual revenues, partners for Motorola, Fujitsu Siemens Computers,
CISCO, GE Security and others

• Responsibilities & Achievements: o Established the Enterprise Solutions Division within the company.
o Established and sponsored the MIS department in the company.
o Put the yearly division's business plan.
o Put the annual recruitment plan for ESD and MIS divisions.
o Put the annual budget for both ESD and MIS divisions.
o Full responsibility and ownership on the P&L of ESD.
o Sponsored the ERP implementation within the company.
o Sponsored the IT Infrastructure development project for NASCO.
o All IT consultancy services to other divisions and mega projects within the company.
o Part of the top management organizational development team.
o Managing the relation with some of NASCO vendors such as Fujitsu Siemens Computers and Cisco.
o Customers & Accounts: Saudi Telecom STC, Mobily GSM, Zain-KSA, BRAVO,
Integrated Telecom ITC, Atheeb Telecom, most of KSA commercial banks, eGov
program, and many others.
o Projects: GSM VAS, DSL/ADSL, Wi-Max, WALN, VoIP, FTTH, Data Centers, Portals,
Storage Solutions, Cisco Unified Communication, and others.
o Targets: KSA65M distributed between all business units under ESD.
• Selected Achievements with NASCO: o Ministry of Interior (PSD) TETRA Communications Project including Computer Aided
Dispatch CAD systems for MoI.
o Enterprise Data Center Implementation for Ministry of Agriculture, KSA.
o Video Conferencing Network for Ministry of Interior-KSA connecting all regions with the ministry using Cisco and Tandberg Technologies.
o Wi-Max implementation for Saudi Aramco using Motorola Wi-Max solution.


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STS Group-Amman, Jordan
Division Manager, Microsoft Solutions, January 2003- February 2007
Specialized Technical Services STS is a leading IT Solutions Provider in MEA Region, partners for
Microsoft, Sun Micros Systems, CISCO, IBM and others

• Responsibilities & Achievements: o Established Microsoft Enterprise Business Solution Division within the Group.
o Established and managed sub regional business units in KSA, Syria and UAE.
o Put the yearly division's business plan.
o Created, scoped, handled marketing, and sales for enterprise products (AlertONE and
CommandONE)
o Handled technology vendors' relation for Microsoft Solutions within the group.
o Established the Group solutions presence in Syria for eGov Solutions.
o Could land first Enterprise Application Integration projects and deals in the region
(Jordan Army Forces, Municipality of Damascus, and Jordanian Public Security
Directorate)
o Managed revenue-sharing agreements with services providers and Telco companies.
o Customers: Fastlink (Zain-Jordan), MobileCom (ORANGE-Jordan), Umniah, JT Group,
Xpress (PTT Operator), SyriaTel-Syria, eGov Program in Jordan, MTN GSM in Syria,
Etisalat-UAE, Qtel-Qatar, Jawwal-Palestine, STC-KSA, Mobily-STC, eGov Program in
KSA, Microsoft-Jordan, eGov Program in Damascus-Syria, Royal Court in Jordan, and others.
o Projects: AlertONE, PayONE, CommandONE, eGov Portal, VAS Solutions, EAI, BPA/I,
Networking Solutions, Storage Solutions, Microsoft Enterprise Licensing and
Outsourcing.
o Targets: USD3M-USD5M.
• Selected Achievements with STS Group: o eCourt Intranet Portal for the Royal Hashemite Court in Jordan.
o Damascus Municipality eGov Gateway (Enterprise Application Integration Tier)
o Creating, and Managing Enterprise .NET Based Product focused on GSM/SMS/MMS
ASPs and Operators (AlertONE)
o Creating and Managing .NET/Service Orient Product (CommandONE)
o eArmy Portal/EAI for Jordan Army Forces.
o Intranet Portal for Ministry of Planning-Jordan (SharePoint Portal)
o Enterprise Application Integration and Business Process Integration for Jordan Public
Security Directorate and Civil Statuses Department.


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o Intranet Portal and Archiving and Document Management Systems for Umniah Mobile
Company in Jordan (GSM)
o CRM Integration for Fastlink Mobile Company in Jordan.
o AlertONE as Value Added Services Management Platform in cooperation with Microsoft and Sun Microsystems for MobileCom (France Telecom) in Jordan.
o Damascus Municipality eGov Portal and Intranet BPA Solution in Syria.
o Extranet Portal and Middleware Solutions for Civil Statuses and Passports Department in
Jordan, in delivery partnership with Microsoft Services.

Access to Arabia- Amman, Jordan
Development Manager, June 1998 - January 2003
Access to Arabia is a leading eBanking Solutions Provider in MEA Region and Certified Microsoft
Partner

• Responsibilities & Achievements: o Established the development team within A2A.
o Managed all presales and marketing technical support activities.
o Managed all after sales relations and activities with banks and operators.
o Developed complete eBanking solutions & products (SMS, Internet, WAP, and IVR)
o Implemented the first Mobile Banking in the Middle East for The Housing Bank for
Trade and Finance followed with the first SMS Banking Service in the region.
o Implemented the first Arabic Internet Paging Solution in STC, Saudi Arabia in cooperation with NASCO & Motorola.
o Managed the relation with Microsoft.
o Could implement eBanking Solutions with more than 15 banks and financial institutes in the region.
o Acted as Presales support manager for sales and marketing teams.
o Implemented Fastlink's SMS Banking Gateway serving most regional and national banks for their SMS Banking Electronic Channel.
o Customers: Fastlink (Zain-Jordan), Most of the Regional Banks, VISA, MasterCard
Lebanon, and STC-KSA.
o Projects: Phone Banking, Internet Banking, Mobile Banking, SMS Banking, SMS
Gateway, and Flex Paging Internet Gateway.
• Selected Achievements with Access to Arabia: o iMessaging Paging Edition (Internet paging and Email-to-Pager) for Jordan Radio Paging
JRP.
o iMessaging Paging Edition with Arabic support for Saudi Telecom Company.
o High-Density IVR system for the Equestrian Club (Riyadh-Saudi Arabia)
o mBanking solution (Mobile Banking System) for The Housing Bank (Amman Jordan)
o pBanking Polution (Phone Banking System)
o iMessaging-SMS Edition.
o mBanking and pBanking as a one project for Jordan National and ABC Banks in Jordan.
o SMS Banking system for Jordan Kuwait Bank (Amman-Jordan.
o Internet, Phone, and Mobile Banking Project for AJIB Bank (Amman)

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o SMS Banking System for The Housing Bank for Trade and Finance (Amman)
o SMS, Mobile, Internet, and Phone Banking for Jordan National Bank.
o Phone Banking for Hosing Bank - Abu Dhabi, UAE.
o SMS Notification Service for CSC (MasterCard Lebanon)
o SMS, Mobile, and Phone Banking for Doha Bank, Qatar.
o eBanking delivery channels middleware system based on MS .NET platform.

Multiple Software Development Companies and Hardware Resellers - Amman, Jordan

Freelancer, 1995- 1999
During University study I joined development teams and sales teams as freelancer based on part time
engagements with many local Jordanian companies and solutions provider.

• Responsibilities & Achievements: o Web design and development with Primus in Jordan.
o IVR and Phone Banking Programming with Eastern Networks in Jordan.
o Servers, Desktops, and other Hardware sales with many companies in Jordan.
• Selected Achievements as a Freelancer: o Touch-Tone University Registration System. As a graduation project at P.S.U.T.
o Voice Mail System (Team Member), Eastern Networks.
o Phone Banking System for Hosing Bank for Trade and Finance, Eastern Networks.
o Developing multiple interactive websites, Primus.