MARKETING AND BUSINESS DEVELOPMENT MANAGER
SPECTRUM ENTERTAINMENT
Total years of experience :11 years, 1 Months
Meeting with potential and existing clients to increase opportunities to increase market share
and revenue within government and corporate organizations
• Developing proposals, quotations and tenders for enquiries and negotiating terms.
• Working with the event management team to identify new opportunities to deliver innovative
event management services
• Assist with the project management and working with the event management team to ensurethe
smooth running and proper execution of the project. Assist in all financial and legal contract
negotiations with artists and performers.
• Work collaboratively with key internal stakeholders on production and event requirements to
support cost effective resourcing.
• Creating new marketing strategies to ensure brand development and to increase profitability
• Manage the relationships with relevant agencies such as digital, social, creative, research and
media, ensuring the best management of marketing spend and taking the plan through to effective
delivery.
• Provide strategic direction across all social media channels to proactively deliver engaging content
and insights, to maximize engagement and increase followers.
• Develop individual marketing campaigns, promotions and events for retailers for e.g. Mall kiosks,
tactics, new store openings events, etc…
• Develop and implement strategic PR programs to achieve significant increases in brand awareness
sharing a unified brand image and voice.
• Act as the main contact for all PR enquiries within the region, keeping relevant
press/media aware of new developments at all times.
• Maintaining awareness of ongoing marketing trends through extensive market research
• Attend trade and public events for networking and to secure new business opportunities to create
a pipeline of sales opportunities
Responsible for analysing, planning and implementing all sales and marketing activities as well as
developing new business in the Middle East region. This will entail both strategic and tactical activities
including developing and implementing programs which maximize both short and long range objectives
for the division’s sales growth.
Responsibilities:
•Take the role of primary strategic advisor for all marketing elements to ensure a high standard is
achieved across the business in line with international best practice.
•To work closely with the Managing Director and play a critical role in transforming the department toa
proactive sales & marketing department that plays a vital role within the overall the company strategy
•Prospect new business
•Work with the finance team to manage the monthly P&L’s
•Formulate and implement marketing plans for selected markets to support the marketing strategies;
Monitor and improve on an on-going basis
•Implement marketing programs to ensure marketing initiatives can be executed in excellence to
maximize result.
•Review and track on regular basis through specific KPIs the effectiveness of implementation.
•Monitor the market trend and market activity
•Manage sales and marketing staff and supporting their learning and promoting their skills development.
Started a freelance business in event planning and project management for medium to large scale events
Account planning and identifying markets
✓ Monitor competition, compare competitors’ prices & services
✓ Secured various new clients; Established contacts and developed relationship with existing &
prospected individual clients.
✓ Liased closely with technical units to develop business in niche sectors
✓ Sped-up already existing deals, generated new leads and developed corporate sales activities
✓ Implementing sales strategies to increase market share, up-sell the company products and
achieving sales targets
✓ Responsible to secure the orders, oversee forecast, deliveries and payment processes
, Graduated in
, Graduated in