Abu Muhammed Khwaja

Al Fara’a Construction &
Interiors A leading player in the UAE construction industry employing over 18, 000 people across its
operations in the UAE, Saudi Arabia, Qatar, Oman, Kuwait and India. The prime business focus is in to
construction, interior design and fit out for luxury hotels, palaces, villas, offices, restaurants and retail.
• Managing the development process for the quarterly list of significant projects in the Emirates
with focus in the interior fit-out and joinery projects.
• Established relationships with leading architects, consultants and designers to recommend Al
Faraa’s construction, interior fitout and joinery services with direct clients and main
contractors to increase sales.
• Responsible for preparing yearly marketing plan and budgets while achieving defined targets
• Responsible for full sales process, lead generation through sales negotiation, client
management, design and execution of project.
• Creating projects under strict deadlines and within the clients’ budget.
• Proposing value engineered option and ensuring that Projects are financially viable
• Presenting to clients the mood boards, sketches, drawings, 3D images made by the ID team.
• Building and managing a high net worth client database
• Attending key exhibitions, conferences and networking events
• Being aware and up to date on all current and upcoming Industry trends and events

Space Building
Contracting LLC, a leading company in the construction and interior contacting business with offices in
UAE, Qatar, Iran & USA. The prime business focus is in to construction, interior design and fit out for
luxury villas, offices, restaurants and hotels.
Maintaining close relationship and thereby generating more business from the key accounts
and identifying new business opportunities through networking.
Directly visiting the new project locations and identifying the key project personals and
establishing relationship with them in order to ensure the company’s chance to be part of the
business.
Organizing meeting with customers and our design / engineering department to study the
client’s exact requirements, recommending design / concept / product solution in order to
fulfill their requirements.
Acquiring information about key projects in the market and successfully establishing
relationship with key consultants / main contractor etc.
Obtaining the tender documents from the Consultants / main contractors / Quantity Surveyors
/ clients and coordinating with our internal departments to ensure the submission of the
tenders on time and further follow ups.
Analyze Competitors’ pricing, marketing strategies etc and developing counter strategies to
tackle competition.

(ILID) A leading player in the interior design and fit out industry in the UAE with business interests in
Interior design, fit-out, MEP and Green building design.
Responsible for meeting sales goals by generating sales enquiries from the UAE market (esp. Dubai
& Abudhabi). This includes cold calls, Fixing appointments with prospective customers, sending of
follow-up marketing materials and make follow-up calls until relationship is established
Utilize different channels to source leads and expand opportunity funnel. Online marketing through
corporate website, online forums, email marketing, and corporate social networking.
To maintain close relationship with key business accounts. This includes leading architectural,
design, project management and real estate consultants in the market.
Price negotiation with customers.
Participate in trade shows to maximize product and brand exposure.
Directly reporting to the Managing Director about the projects, tenders, discounts for clients and
other sales related matters.
Coordinating the expertise of the design, estimation and projects departments in order to meet the
client requirement for the successful closure of the sales deal.
Following up of outstanding receivables and ensuring the receipt of all dues from the clients.
Submitting timely progress reports to the management regarding the projects.

who are the official
distributors in Dubai for the UK’s largest office interior brands Senator International and Allermuir,
Global Contract, one of the leading office furniture manufacturers in North America.
To sell the executive, launch Furniture and design concepts of Senator International, Allermuir and
Global Contract.
To conduct market study on the design trends and need for office furniture in the Dubai market.
Retaining and developing new and existing business
Conducting product presentations for the leading design firms and for the final customer.
Successfully established corporate partnership with leading real-estate companies, asset
management companies and facilities management companies to get recommended to their
tenants / clients for their interior design / furniture requirements.
Consistent follow-up with customer until final sign-off.
Helps the top management by providing the details of future potential clients.
Coordination of client relations and managing after sales service.