Online Brand Management Lead
Aspire Zone Foundation
Total years of experience :19 years, 3 Months
Online brand management and content marketing.
Project manager of the organisation Intranet, Corporate Website, Events portal, Social Listening Tools, Mobile App and the enterprise CRM.
Develop and execute online marketing strategies and online media buying. Review online content and liaise with other departments for internal communications and other technical and non-technical requests.
- Promoting the organization using online media tools such as social networking, portals and SEO optimizing.
- Moderate communications between the organization and offline/online media outlets including as newspapers, , magazines, and video portals and channels.
- Preparing the online marketing strategy to insure multi communication consistency aligned with the plan.
- Dominate the messages, vision, mission and objectives of the organization through online/offline campaigns.
- Managing membership and user-base registration and categories/levels and access permissions.
building a community of categorized bloggers and members according to specified skills to dominate the values of the organization.
- Developing, maintaining and managing the content management system in both design wise and development wise using popular CMS platforms and modules connecting it with various social networking tools.
- Aligning the online portal/social networking media tools with a unified and in harmony templates using creative tools and content to insure consistency.
- Monitoring social media, posts, comments and graphical contents through out the online/offline platforms.
- Developing effective online content and creative campaign to support the calendar.
- Expert knowledge using posting, publishing, blogging, CRM, design and developments software and applications.
- Live! post, moderation and response using handheld, Mac, PC and supportive devices.
- Advancing the value of designers through member resources and as the collective voice of the profession.
- Stimulating thinking about design, demonstrating the value of design and empowering the success of designers at each stage of their careers.
- Advancing design as a professional craft, strategic tool and vital cultural force.
- Building a community of professional membership and levels for designers, organizations and industries.
- Branding and through the line consulting, brand launch, revamp & refresh.
- Preparing marketing plans for local market, customers and products.
- Developing launching, corporate and tactical campaigns including TVCs and Radio scripts.
- Naming, branding, marketing and launching campaigns for various categories.
- Corporate marketing and positioning campaigns.
- Revamping and generating a fresh look and feel for companies, brands and products.
- Leading new launched firms to comply with corporate guidelines and marketing plans.
- Strategic direction, budgeting and execution of internal and external communications.
- Identifying and developing CRM plans.
- Ensure consistent adherence to guidelines for all marketing materials and activities.
- Create various marketing materials to be used across various media platforms, developing creative concepts for consideration.
- Develop and execute online strategies that include search engine optimization, keyword search, search engine marketing and social media.
- Reporting directly to Management to develop & execute effective Internal and External Communications.
- Responsible for art directing, story boarding and message development for creative design work for various online and offline ads, signage, marketing materials & internal communications.
- Art directing a team of graphic designers, supervising project workflow from concept to delivery.
- Plan, organize, execute and manage events including trade-shows, customer and partner events, industry events, sales training sessions and other corporate events.
- Responsible of maintaining the required standards for various types of projects.
- Create and update collateral, presentations, brochures, product sheets, fact sheets, case studies, web content, newsletters, signage, ads and sales tools with input from business development, executive management, tenders, PR and customers.
- Directed the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals.
- Ensured that the creative function operates in an efficient, profitable manner.
- Ensured that our creative ideas remains leading edge and ahead of our competition.
- Ensured that our high quality of creative and production is upheld, maintaining consistently high standards for myself and others on the team.
- Worked on strategic communication solutions that helped our clients attain their marketing and communications objective.
- Listened, asked, prioritized and translated client situation, marketing goals and information into strategic brand concepts, voice, messages and rationals.
- Contributed to the creative process as a leader of a creative team, and as a member of the account team.
- Lead the unified process of marketing/concept/design and post-production execution.
- Lead the unified process of marketing/concept/design and interactive/web/video/motion graphics.
- Ensured the professional development and readiness of the creative team.
- Managed the evolution of the agency’s technology needs and marketing technology and digital marketing capabilities.
- Worked on projects within the following market sectors; (Telecommunications, Banking, Automotive, Aviation, Health Care & Hospitality, Retail, Real Estate, FMCG, Government & Nonprofit Foundations).
- Conceived ideas, concepts, and campaigns; designed, produced, work with others and coordinated in the creation of multifaceted communication materials in commercial productions, advertising and other mediums for a variety of business sectors such as (Telecommunications, Banking, Automotive and Real Estate).
- Worked with account managers and creative members to provide professional recommendations for concept, design, art direction, production, print buying, and monitored quality control.
- Created and developed media using digital art and photographic techniques.
- Monitored and tracked production projects to ensure proper and timely completion.
- Worked with outside vendors to meet production deadlines.
- Planned and tutored university undergraduate Graphic Design & Advertising courses.
- Advised students regarding course and academic matters in Graphic Design
- Represented the academy as speaker, guest lecturer, consultant and resource personnel
- Analyzed and evaluated subject information to determine course requirements
- Organized and coordinated curriculum and course schedules
In-house design team leader of Philadelphia University Adobe Creative Suite teacher Designed official poster for 3 years in a row for the International Conference of Art at Philadelphia University 2011 Best Brand - Barwa Bank (The Banker) 2010 Best Brand - Barwa Bank (The Banker) 2010 Best Retail Banking Campaign (The Banker) Award with Grey Group - Kuwait at KREA awards 2008 for corporate ad