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Adebayo Baker

Group General Manager

Bell - Bond NG.

Location:
Nigeria
Education:
Bachelor's degree, Political Science
Experience:
32 years, 4 months

Work Experience

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List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
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Total Years of Experience:  32 Years, 4 Months   

March 2016 To Present

Group General Manager

at Bell - Bond NG.
Location : Nigeria
Shouldered with the responsibilities of bringing out clients' image and their brands beyond expectations in the industry competitions. This is by molding and tuning up brands to acceptance via well guided advice and servicing. This is professionally, creatively and effectively limited to Brand/Project Acceptance Development or Re-positioning, PR Relations Advice, Branding, Events and Promotions, Printing & Media Productions. All towards making the dreams of caorporate image, brands and projects come true at Bell - Bond NG.
September 2007 To February 2016

Head: Strategy & Communications

at SD&P Limited, Lagos. Nigeria
Location : Nigeria
- Brainstorm, create, develop, critically dissect
with assigned team of staff, thorough reassessment,
strategize actualization, assign, roll out and successfully
oversee and achieve the business missions and plans
of the Company.

- Head developments and successfully manage clients’ brand communications and marketing, that is, brand development, advertising, events, promotions, branding, commercial audio - visual productions, publications, printing etc. Some of these major accounts are Zain (now Airtel) Nigeria, Motorola Nigeria, Mobil Oil Producing, Skye Bank Plc, Ecobank Plc, National Industrial Court, Supreme Court of Nigeria, National Juciary Commission, Nigerian Wire & Cable Plc, The Palms Mega Mall, Federal and State Universities, some State Governments etc.

- Channeling and successfully running administration operational, corporate/governmental communications, and relationship strategies of the Company, as related to internal, services, servicing clients, contractors, media, the public (in the area of corporate socio responsibility), non - governmental and governmental agencies/representatives.

- Successfully co - planning, advising and overseeing
Company’s income and outflow capitals.

- Effectively manage and periodically train staff of the company
that comprise senior, middle and junior staff strength of 107.

- Directly advising and effectively answerable to the MD/CEO and Management Board of 4 active shareholding directors for the purpose of Company’s stability, profitability and growth.
January 2004 To August 2007

General Manager

at LATOBAK IN’TL
Location : Nigeria
Manage, oversee and bear overall responsibility for
successful implementation and outcome performance of
brand development, advertising, branding, printing,
events and promotion, and sales marketing of clients’
brands and services. Some of these accounts are
Glomobile, Lexix and Lexis (of South Africa) in
Nigeria, PCOutlet, Bond Bank, Odade Publishers,
Snowwhite Drycleaners, Perfect Ideas and
Exclamation!

Defining, managing and successfully maintaining corporate communications of the Company. That is, as related to operational, staff, clients, contractors, media, agencies and the public.

Co - planning and managing the Company’s budget functions, resources and incomes.

Head, train and successfully manage a staff
strength of 33.

Responsibly and effectively answerable to the Managing Director for Company’s overall performance
April 2002 To July 2004

Communications Manager

at MVP
Location : Nigeria
Responsible for the development, budgeting and management of marketing, promotion, audio - visual production/advertising, printing and public relation assignments for clients’ brands and services.
January 1999 To February 2002

Senior Supervisor

at BATCO/Cosse Ltd
Location : Nigeria
On assignments and responsibilities for nationwide sales, distribution, communication and promotion for Benson & Hedges Premium brand.

Execute company strategy on anti - fake product campaign/replacement drive of Benson & Hedges premium brand across the major cities and towns in Nigeria, especially in the North.

Responsible for the daily write up and collation of field reports to the Line Manager in Lagos.
January 1998 To January 1999

Communications Executive

at MVP
Location : Nigeria
Operates under a ‘goal - getter’ team that handles brands’ sales promo and events, audio - TVC production, printing and media advertising assignments.

Successfully executive the re - branding of Éclair and Tom Tom sweets into great brands.
March 1996 To December 1998

Trainee

at Promo Consortium
Location : Nigeria
- As a trainee cum assisting executive I was exposed to brand development, the promotions and corporate communications. Nigerite Tiles and IKB Body Lotion products are two key accounts I was attached to.
July 1993 To March 1996

Production Manager

at Solar Production
Location : Nigeria
- Started as a Trainee in Radio/TV production and post - production for the first six months.

- Graduated to Radio/TV production and post - production Assistant with key involvement in award winning radio jingles and TV commercials for Red Star Express courier, First Bank commemorative anniversary, Dunlop Elite Tyre, Rock Beer and Thermocol.

- Elevated to Production Manager with responsibilities to plan, execute and coordinate the Nigeria’s first professional football league (a.k.a Bournvita Professional League) sponsored by Cadbury Nigeria Plc. Also development and production of MOTORING GUIDE weekly TV programme, including other production and post - production assignments, e.g. the rested popular weekly TV soap named ‘Family Circle’.

- Directly answerable to the MD/CEO, ED and Deputy ED.
October 1992 To July 1993

Group Administrator

at Lajoie Group of Ventures
Location : Nigeria
Head of staff and pupils of the educational division.
Single handedly innovated, and additionally head and oversee the successful operations of the other sister ventures, that is, the private public library, the business centre, the video club and the snacks bar.

Representing and directly responsible to the Chairman/CEO
September 1991 To August 1992

National Youth Service Corp Engagement Attache

at Nigerian Army School of Finance & Administration
Location : Nigeria
International Relations Course to the combined class of mid and senior service officers of the Nigerian Armed Forces, i.e., army, naval, air force and the police

Responsible and reporting directly to the School Commandant.

Education

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Let employers know more about your education; remember, be clear and concise.
July 1991

Bachelor's degree, Political Science

at University of Lagos
Location : Lagos, Nigeria
August 1986

High school or equivalent, Higher School Certificate

at Mokuolu Institute of Advanced
Location : Lagos, Nigeria
May 1986

High school or equivalent, West African School Certificate (WASC)

at Ijebu Community Grammar School
Location : Lagos, Nigeria
:
Adebayo Baker - Bayt.com

Maximum upload file size: 3MB. File types allowed: jpg, jpeg, gif only.

Click the above 'Browse' button to select a photo.
Guidelines
  1. Only upload a photograph of yourself
  2. Photos of children, celebrities, pets, or illustrated cartoon characters will not be approved
  3. Photos containing nudity, gore, or hateful themes are not permissible and may lead to the cancellation of your account
  4. Photos of your passport, ID, or photos containing any personal information such as your address, passport number, or contact details are not permissible for your own security.

Guidelines

Adebayo Baker

Group General Manager

Bell - Bond NG.

Location:
Nigeria
Education:
Bachelor's degree, Political Science
Experience:
32 years, 5 months

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Languages

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English

Expert

Memberships

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Organization : AIESEC Alumni, Nigeria
Membership/Role : Event planning and organizing
Member since : July 1988

Training and Certifications

ACHIEVING UPPER EDGE RESULTS FOR PRODUCTS AND SERVICES ( Training )

BetterSolutions Consultancy, Ghana
August 2008 (12 hours)

Hobbies and Interests

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Researching, networking, at home with family, traveling, love sports and entertainments.

Writen and published in the USA in 2013 a must have and read business, career and personal development book titled ' Generations' Power'. Book preview at www.amazon.com

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