Sales Executive
Dalda Foods Ltd
Total years of experience :20 years, 9 months
Territories are Defence, Clifton, Mehmoodabad, Tariq Road and Saddar, Lines Area.
Looking after G. T and W. S Sales of Cup Shup and Knock Out Snacks.
Ensure to meet 100% target of Primary & Secondary.
Ensure timely and effective implementation of trade offer, consumer promotion and sales & distribution plans. Closely working with distributor & sales team in different market segments. Taken positive & strong initiatives with Sales team to enhance sales. I introduce Knock Out as a BDO as well.
Induct & train distributor & sales team like OJT (On Job Training).
MVR submission to ASM, strongly monitor market issues & resolve them.
New account development & sustain P.R with Whole sale & HPO (High Potential Outlets) customers.
Ensure merchandising, monitoring company assets (Stands & Gondolas) through daily market visit &
company resources are effectively utilized in the territory.
Timely submission of distributor claims.
Achievements
Increased sales by 130% of Cup Shup (1200Lpd >2760Lpd) & 150% growth (950c > 2385ctns) of Knock out snacks in 3 months,
Launch new SKUs, increase shops productivity 30% to 65% by enhance market coverage & bill drop size.
New Accounts developments like Chunky Monkey, Institutions & vending machine nationally.
* Visit assigned 5 Distributors for G.T
* Visit IMT & LMT Outlets.
* Handling 5 sales member in IMT.
* Handling 5 sales member in LMT.
Handling 56 sales team members in G.T.
* Directly report to National
* Visit LMT Outlets for Check the availability of Product range.
* Vis
JOB REPONSIBILITIES!
•• Monitoring F.B.Area & Gulshan assigned territory distributor.
•• Daily Area visits, make MVR, Sales Team's Tgt monitoring & Distributor handling,
•• Focus SKU wise sales to achieve sales & productivity targets within the assigned territory.
•• Identify new markets and business opportunities.
JUL 11 till SEPT 2012 Ismail Industries Ltd, (Head Office + Field)
Sales Executive, Key Accounts (IMT) Snackcity + Bisconni
JOB REPONSIBILITIES!
•• Strong coordination with Buyers, FM, DM, ALC & GR department.
•• Looking after Nationally 12 Sales Representative of I.M.T from Head Office.
•• Visits Karachi IMT Stores (alternate days)
•• Forecasting, Orders, Invoices, Payments, Targets, Incentives & even logistic coordination also.
JUL 2010 - Jul 2011 Ismail Industries Ltd, Snackcity (Head Office+Field)
Sales Executive, Key Accounts (IMT+LMT) - Snackcity
JOB REPONSIBILITIES!
•• Looking after 8 Sales Representative of M.T (I.M.T & L.M.T) & 3 Distributors Handling.
•• Assigned targets to Sales Team & Monitors their working & Sec sales.
•• Maintain All Invoices, Payments, Forecasting and Ordering etc of I.M.Ts.
•• Coordination with NSM, A.M regarding different issue of Modern Trade.
•• Monitoring all promotional activities of Competitors in M.T.
OCT 09 - JUN 2010 Ismail Industries Ltd, CandyLand (Head Office)
National Sales Coordinator
APR 04 - OCT 09 Ismail Industries Ltd, CandyLand
Sales Coordinator - Karachi
JOB REPONSIBILITIES!
•• Synchronization with Zonal & Area Sales Managers on every Sale activity.
•• Co-ordination with whole Khi-S.O, Distributor Manager, Staff & Order Bookers.
•• Design formats for any sales activity.
•• Monitored Secondary, Primary, and Trade Offers & Stock Reports of major 5 depots.
••MBA (Bi-Majors: Marketing & HR) -Reg from Mohammad Ali Jinnah University.
••B.Com from University of Karachi.