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Adel Helmy

Assistant Brand Manager

HENKEL

Location:
Egypt - Cairo
Education:
Master's degree, Strategic Marketing
Experience:
11 years, 9 months

Work Experience

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List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  11 Years, 9 Months   

May 2014 To Present

Assistant Brand Manager

at HENKEL
Location : United Arab Emirates - Dubai
- Check & report TV commitment vs actual spending
- Ensure the full implementation and usage of Henkel Media City-HMC in MEA countries
- Compare HMC ATL figures with L17a by country and monitor the split of L17a and L17b by country
- Track, monitor, measure, and analyze the effectiveness of countries' performance, on a monthly basis.
- Work with diverse groups across the business to seek alignment between overall business and brand
strategies to launch and coordinate development on new projects / launches.
June 2013 To December 2013

Design & Print Assistant (Part time)

at AZO Print
Location : United Kingdom - London
 Managing printing requests from inception to completion within this digital printer / printing
services company; promoting the consistent delivery of first class customer service.
 Maintaining unsurpassed levels of attention to detail to ensure accurate and error-free work.
 Preparing, disseminating and presenting statistical records.
 Nurturing strong client relationships, conducive to business development.
 Organising and prioritising workloads, including often conflicting priorities to meet strict deadlines.
 Consulting with clients to analyse and delineate their requirements and promote appropriate
solutions.
August 2011 To December 2012

Brand Designer

at FP7 (Fortune Promo Seven)
Location : Egypt - Cairo
 Project managed the rebranding of Enjoy Juice, Milk, and Yoghurt on behalf of Gozour.
 Supported the rebranding of Grand Cafe for Americana Group.
 Advised on brand identity building at Americana Plaza Mall.
 Gained invaluable to the rebranding of Heinz Tomato Sauce packaging.
 Showcased significant versatility and a flair for adaptability to satisfy ever-changing demands.
 Transformed branding ideas into communication material while also designing marketing pieces
and promotional literature.
 Enhanced designs with typography to meet client image requirements.
 Gathered, analysed and disseminated client needs via an in-depth consultation.
 Played a key role supporting Heinz Pasta packaging design, Sodic Real Estate Development’s
advertising campaign and Freska Wafer’s packaging design.

Education

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Let employers know more about your education; remember, be clear and concise.
January 2014

Master's degree, Strategic Marketing

at Greenwich University, London, UK
Location : United Kingdom - London
 Explored the marketing model, organisational dynamics, the marketing planning process,
marketing strategies and programmes, and strategic approaches to relationship marketing,
alongside the behavioural aspects of marketing, research and integrated communications.
 Improved awareness encompassing digital media marketing, including the structural properties of
digital technology, human-computer interaction and marketing’s digital and data evolution.
June 2011

Bachelor's degree, Graphic design & Branding

at German University in CAiro
Location : Egypt - Cairo
 Completed modules including Branding, Brand Identity, Marketing, Graphic Design,
Communication Strategies, Digital Media, Visual Communication, Design and Economy, Social
Sciences, Global Communication and Design Management.

Specialties & Skills

Languages

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For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

Arabic

Expert

English

Expert

German

Beginner

Hobbies and Interests

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Football

 Organised the International School’s Winter Soccer Tournament in Gouna, Egypt and was integral in three students securing athletic scholarships.  Participated in weekly visits to international schools in Egypt.  Called upon strong organisational skills to prepare daily schedules for students.  Booked hotel rooms for 280 students and supervisors.

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