Assistant Brand Manager
HENKEL
Total years of experience :11 years, 11 Months
- Check & report TV commitment vs actual spending
- Ensure the full implementation and usage of Henkel Media City-HMC in MEA countries
- Compare HMC ATL figures with L17a by country and monitor the split of L17a and L17b by country
- Track, monitor, measure, and analyze the effectiveness of countries' performance, on a monthly basis.
- Work with diverse groups across the business to seek alignment between overall business and brand
strategies to launch and coordinate development on new projects / launches.
Managing printing requests from inception to completion within this digital printer / printing
services company; promoting the consistent delivery of first class customer service.
Maintaining unsurpassed levels of attention to detail to ensure accurate and error-free work.
Preparing, disseminating and presenting statistical records.
Nurturing strong client relationships, conducive to business development.
Organising and prioritising workloads, including often conflicting priorities to meet strict deadlines.
Consulting with clients to analyse and delineate their requirements and promote appropriate
solutions.
Project managed the rebranding of Enjoy Juice, Milk, and Yoghurt on behalf of Gozour.
Supported the rebranding of Grand Cafe for Americana Group.
Advised on brand identity building at Americana Plaza Mall.
Gained invaluable to the rebranding of Heinz Tomato Sauce packaging.
Showcased significant versatility and a flair for adaptability to satisfy ever-changing demands.
Transformed branding ideas into communication material while also designing marketing pieces
and promotional literature.
Enhanced designs with typography to meet client image requirements.
Gathered, analysed and disseminated client needs via an in-depth consultation.
Played a key role supporting Heinz Pasta packaging design, Sodic Real Estate Development’s
advertising campaign and Freska Wafer’s packaging design.
Explored the marketing model, organisational dynamics, the marketing planning process, marketing strategies and programmes, and strategic approaches to relationship marketing, alongside the behavioural aspects of marketing, research and integrated communications. Improved awareness encompassing digital media marketing, including the structural properties of digital technology, human-computer interaction and marketing’s digital and data evolution.
Completed modules including Branding, Brand Identity, Marketing, Graphic Design, Communication Strategies, Digital Media, Visual Communication, Design and Economy, Social Sciences, Global Communication and Design Management.
