Aditya Kasturay, Consultant

Aditya Kasturay

Consultant

Software Paradigms Infotech Pvt. Ltd.

Location
India - Mumbai
Education
Master's degree, Marketing
Experience
14 years, 1 month

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Work Experience

Total years of experience :14 years, 1 month

Consultant at Software Paradigms Infotech Pvt. Ltd.
  • India
  • My current job since April 2011

Key Skills: Business Development, Sales Support, Market Research, Marketing, Branding
• Member of the Business Development team for developing a product management strategy through interaction with the clients and the sales team
• Creating RFPs and RFIs and Proof of Concept documents in line with client requirements and assisting the sales team with recommendations
• Secondary market research, selecting target market, analysing the position of the product with respect to competition, suggesting changes in the product.
• Conducting market survey to understand the perception of brand SPI & branding the company from talent acquisition and future sales point of view.

Volunteer for:
• Assisting the Finance team on the payroll process of the organisation using Advanced MS Excel (Macros)
• Working with the internal technical team and the creative team on designing and implementing a Knowledge Management portal for internal customers.
• Analyzing the needs of the internal customers to effectively utilize their requirements and suggestions in designing the portal
• Consulting Global Delivery Managers on two strategic accounts for process improvement & revenue enhancement

Major Accomplishments:
• Created the RFP and RFI and Proof of Concept document to win a client which is one of the biggest retailers in the world
• Managed a team of four members in designing and implementing the Knowledge Management portal

Education

Master's degree, Marketing
  • at SDM Institute for Management Development
  • March 2011

• Active member of Alumni Networking group in college managing events related to alumni meets • Secured ‘A’ grade in project and presentation on the book “Winning through Innovation by Michael L. Tushman and Charles A. O’Reilly” as part of curriculum • Undertaken a project on Contemporary Issues on the topic “Rebranding to match market dynamics” as part of curriculum

Specialties & Skills

Market Research
Business Development
Marketing Communications
Analytics
Analysis
MS Office

Languages

English
Expert

Training and Certifications

Advanced Analytics, SAS, R, Advanced Excel (Training)
Training Institute:
Analytics Training institute, Bangalore
Date Attended:
July 2013