Ahmad Ghazi, Director of Sales & Marketing

Ahmad Ghazi

Director of Sales & Marketing

INFO GROUP / CEKIN / BUB

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Bachelor of Economics, BBA
Experience
21 years, 5 months

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Work Experience

Total years of experience :21 years, 5 months

Director of Sales & Marketing at INFO GROUP / CEKIN / BUB
  • Saudi Arabia - Jeddah
  • My current job since March 2015

• Responsible for establishing all sales quotas, calls, referrals and revenue objectives as outlined in the budget and quarterly action plans for sales managers. • Leads the execution of strategies, tactics and actions plans and ensures individual booking goals are met for all members on the team. • Administers bonus and incentive programs. • Maintains open communication with national sales and corporate sales office colleagues. • Prepares weekly, monthly, quarterly and annual reports as required and analyses external reports and resources to establish company’s market position • Identifies opportunities to increase on-going and additional revenue streams and creates value by challenging existing processes, encouraging innovation and driving necessary change. • Prepares and administers office’s budget and marketing plan to achieve total company revenue goals. • Provides customer intelligence and evaluation of market & economic trends and adapts sales strategy to meet/exceed customer expectations, generates increased revenue and ensures competitive position in our marketplace. Communicates changes and potential revenue opportunities to leadership team. • Demonstrates leadership in Revenue Management, ensuring revenues are achieved • Developing effective revenue strategies and setting aggressive goals that will drive financial performance. • “Hires the Best” for the company-based Sales and Marketing leadership team and provides on-going coaching, training and action plans to promote development of Managers and their direct reports. • Supports team in managing wages and controllable expenses, such as advertising, promotions, travel expenses, operating supplies, etc. • Identifies and develops marketing communication activities, analyses marketing opportunities, develops and executes creation and distribution of collateral (photos, print, direct mail, web pages, etc.) to support marketing/advertising. • Works with Public Relations to identify opportunities for marketing communication strategies, to ensure maximum results from combined sales and public relations activities and to co-ordinate activities and campaigns • Develops strong partnerships with local and external organizations to further brand/product awareness and advises brand and regional teams of brand growth opportunities. • Takes an active role in regional tourism organizations and participates in sales activities.

Group Public Relations Manager at Fairmont Raffles Hotels International
  • Saudi Arabia - Jeddah
  • October 2010 to January 2015

• Planning, developing and implementing far-reaching and culturally sensitive public relations strategies for three brands: Makkah Clock Royal Tower, A Fairmont Hotel, Raffles Makkah Palace and Swissotel Makkah.
• Lead and oversee the professional development of team members in the public relations department, and maintain an open, comfortable and efficient working environment.
• Developing positive relationships with local and regional media including responding to enquiries and pitching creative articles/stories covering all aspects of the hotels.
• Overseeing the writing and production of all public relations materials including press kits, press releases, speeches, publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia projects.
• Conducting critical media audits for the three brands (offline and online).
• Planning and organizing the brands participation in all international events and exhibitions.
• Organizing diverse events including press conferences, exhibitions, open days and press tours.
• Maintaining and updating information on the all brands’ website, and overseeing social media activities.
• Sourcing and managing sponsorship opportunities.
• Commissioning market research.
• Fostering community relations through involvement in community initiatives and activities.
• Managing public relations aspect of a potential crisis situation.

Account Manager at NAU Marketing
  • Saudi Arabia - Riyadh
  • September 2009 to October 2010

• Responsible for managing account and the production of all related advertising and promotional materials.
• Developed marketing activities, marketing strategies, plans and new concepts for diverse clients in order to increase business portfolio and services
• Developed client relationship by serving as a key contact for project status and workflow.
• Managed project plans and logistical project details including coordinating project timing and budgets with all relevant parties.
• Built strong relationships and fostered good team spirit with both clients and members of the agency teams.
• Played a pivotal role in the development of advertising strategies.
• Recruited professionals from all around the world including, account managers, account executives, artwork director and designers.
• Coached team and advised with directions while reporting directly to GM.

Marketing & PR Executive at Four Seasons Hotel Riyadh
  • Saudi Arabia - Riyadh
  • September 2002 to September 2009

• Involved in all aspects of marketing, including: planning, advertising, promotion, public / media relations, development, distribution, sponsorship and research.
• Liaised and built relationships with range of stakeholders, e.g. customers, suppliers, colleagues.
• Developed advertising opportunities, which involved placing adverts in national, regional and specialist publications.
• Maintained and built contacts with the media and wrote and distributed press release.
• Managed the production of marketing materials, including leaflets, posters and flyers, writing and proofreading, liaising with designers and printers
• Directed the Hotel's seasonal magazine and maintained and updated mailing databases.
• Organized and attended regional and local events and exhibitions.
• Secured sponsorships to assist with the publicity and funding of marketing projects.
• Carried out market research and customer surveys to assess demand, brand positioning and awareness.
• Evaluated marketing campaigns and monitored competitor activity.
• Contributed to long-term marketing plans and strategies and managed the public relations budget.

Education

Bachelor's degree, Bachelor of Economics, BBA
  • at DU
  • August 2005
Higher diploma, Business Studies
  • at City & Guilds
  • June 2001

Specialties & Skills

Marketing
Marketing Communications
Brand Management
Brand Awareness
Public Relations
Creative Artworks
Marketing Creative Concepts
Marketing strategies
community relations
Media Relations
advertising
Press Releases
public relations strategies
promotional videos
budgeting
marketing strategies
publicity brochures
events and exhibitions
multimedia
crisis Management
Public Relations
Leadership
negotiation
Business Development
team management
Hospitality
Executive management
managements
operations
sales strategy
communications
communication strategy
Management
Operations
Marketing

Languages

Arabic
Expert
English
Expert

Training and Certifications

Business Administration & Marketing (Certificate)
Date Attended:
February 2000
Valid Until:
February 2000
Emotional Intelligence (Certificate)
Date Attended:
August 2007
Valid Until:
August 2007
The Power of Analytical Ability on the Job (Certificate)
Date Attended:
June 2006
Valid Until:
June 2006
Time Management (Certificate)
Date Attended:
May 2004
Valid Until:
May 2004
Credibility and personal ownership (Certificate)
Date Attended:
September 2008
Valid Until:
September 2008
Business Correspondence (Certificate)
Date Attended:
January 2000
Valid Until:
January 2000