Head of AV Department (Sr. Manager)
Samsung Electronics Levant
Total years of experience :20 years, 7 months
As the main member of Levant AV team, the main role is to develop division’s main objectives, plan and budget, by manage the full team (Sales, Marketing, PM, SCM, Training, Channels) over Levant in order to achieve the company’s goals/objectives, department sales targets and main KPIs.
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Managed the AV team which included, but not limited to, staffing/retention, team development, performance, KPI’s, and MBO management
Maintaining & developing the business with clear objective of achieving the company's sales targets in AV Division.
Independent dealer channel management, channel development, channel (In-store) marketing, distributor management, Co-Op marketing implementation, Sell-In/Sell-through/Sell-out programs, structured communication to distributors, target setting and achievement, market share achievement, coordination with HQ.
Implementing the Mid to Long term business objectives/Goals.
Build yearly business plans & strategy for Levant AV Department.
Marketing budget management, planning, and evaluate. Products & market wise covering ATL & BTL activities.
Establish assortment and product price positioning in-line with the company's marketing policy and according to the local market expectations.
Prepare new product launches
Manage the sales forecasting & SCM.
Manage total department P&L.
Achievements:
• LED Launching (2009), 3D TV Launching (2010), SMART TV Launching (2011/2012), UHD Launching (2013) all over Levant countries.
• Retail empowerment in Syria & Iraq phase I, II and III
• Retail empowerment in Jordan & Lebanon.
• Moving Samsung TVs to No. 1 position in Jordan, Lebanon and Iraq.
• TV Market share more than 45% In Jordan & Lebanon.
• Best AV Sales Performance in Levant 2013 (More than $170M).
• Key person in SELV transition to sales subsidiary operations.
• Implement Multi-Disty strategy in Iraq market
• Best Practice in MENA for DAV products development.
Main Duties:
Supervise field sales in Levant in order to ensure better channel management and consequently improve sell in, sell thru, and sell-out, as well as business development.
- Maintaining & developing the business with clear objective of achieving the company’s sales targets in AV Division.
- Independent Dealer channel Management, Channel development, Channel (In-store) Marketing, Distributor Management, Co-Op Marketing Implementation, Sell out programs, Structured communication to distributors, Target setting and achievement, Market share achievement, Coordination with HQ (over sales team).
- Implementing the Mid to Long term business objectives/Goals.
- Build yearly business plans & product strategy for Levant AV Department.
- Marketing Budget Management
- Quarterly budget planning (product and market wise).
- Monthly evaluation of the marketing spend (market, budget and product wise) covering ATL and BTL activities
- AV budget management.
- Marketing Activities and Reporting
- Recommend the measures to enhance the quality of Product display
- Development of Product Catalogues for all the product categories with the help of dedicated product websites and HQ.
- Innovate ways to increase market visibility
- Arrange and coordinate product launches.
- Coordinate product reviews and PR activities with PR Team
•Establish assortment and product price positioning in-line with the company’s marketing policy and according to the local market expectations.
•Prepare new product launches
•Manage the sales forecasting
•Organize regular customer visits in order to keep close contact with the market and remain aware of market/competitor/customer movements
Achievements:
-Retail empowerment in Syria & Iraq phase I, II and III
-Retail empowerment in Jordan & Lebanon phase I only.
-Moving Samsung TVs to No. 1 position in Jordan, Lebanon and Iraq.
-Key person in SELV transition to sales subsidiary operations.
ScreensMedia is one from the leader companies in Jordan for the Digital Signage Networks and Systems, Actually it was the first company who start this business here in Jordan. ScreensMedia main concern is to analyze, implement, install, manage, and support the digital signage networks. ScreensMedia is an exclusive dealer and distributor for Net Display Systems here in Jordan.
Main Duties:
Handling all Technical operations.
Design, Implement, and install the new networks.
Network administrator.
Pre-sales engineer.
Prepare the sales presentations and how to present the products.
Market Analyses, Research and Development
Golden Mark is a leading Jordanian commercial enterprise that provides Telecommunications services to the general public as well as regional Mobile Network Operators.
Main Duties:
- Responsible for the Motorola CRM, maintenance and follow up.
- In the currant time, preparing for the new e-voucher department to develop a new PIN distribution system with Mobilecom.
- Administrator, working with Windows 2003 Server enterprise edition.
- Providing a high secure mechanism for the very sensitive environmen
- The contact person with INSwitch Company (provides our company with the needed software) to analyze the requirements for a software development undertaking and produce both functional and technical specifications.
- Monitoring and resolving network operating problems.
- Database Administrator, manage the IBM DB2 for the company and responsible for the security and backup.
- Managing about 200 Ingenico terminals (POS) which delivers products to costumers, and the network for those terminals.
- Prepare functional specifications, detailed design specifications and plan for the development of systems.
- Network Administrator, working with Windows 2003 Server, Active Directory, ISA Server, And Exchange Server.
- Database Administrator, manage the Oracle Database for the company and responsible for the security and backup.
- Study new technologies & their suitability/use of the company.
- Analyze the requirements for a software development undertaking and produce both functional and technical specifications.
- Prepare functional specifications, detailed design specifications and plan for the development of systems.
- Responsible for all the company PC's with the showrooms, maintenance, installation, and the Network maintenance.
- Responsible for the company Web Site "http://www.epsjo.net" (Design, Development, And Customers Support)
- System Analyst and Research for solutions And New Technologies.
- Database Administrator (Reports, Backup, And Security )
- Visual Basic 6.0 and ASP Programmer.
Faculty of Administrative & Financial Sciences B.Sc. in Business Network & System Management ; Phila