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Ahmed Aduib

Co-Founder/ Marketing & PR Director

Abaya Addict

Location:
United Arab Emirates - Dubai
Education:
Bachelor's degree, Marketing/ PR
Experience:
19 years, 9 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  19 Years, 9 Months   

January 2012 To Present

Co-Founder/ Marketing & PR Director

at Abaya Addict
Location : United Arab Emirates - Dubai
• Co-Founder to one of the premier and largest growing e-commerce Islamic/modest fashion brands worldwide, with brand dominance in the US and UK
• Website development as well as marketing promotions like PPC, SEO, etc.
• Creation of all PR plans for multiple regions where appropriate taking into account regional issues - Arabic / English media profile/mix, political issues, sensitivities
• Execution of yearly PR and marketing plans working with regional teams
• Deploy strong and efficient media relations strategies
• Quality control of all written material in line with client brief per individual campaign
• Coordination of local and international events i.e. fashion shows, meet and greets, trade shows, fundraisers etc.
• Overlook Social media campaigns on Facebook, Instagram, & Twitter
January 2015 To Present

Director of Marketing & Business Development

at Worry Free Boat Club
Location : United Arab Emirates - Dubai
• As the first boat club to exist in the Middle East Worry Free Boat Club required a complete marketing and communications plan in order to educate and attract members to join the club.
• Creation of all marketing/ social media material.
• Increased membership by 50%.
• Business Development through partnerships with major companies throughout Dubai.
• Creation of all communication material both external and internal.

• Event participation and promotion.
• Writing all press releases and ensuring quality control of all written material.
• Engaging with media as well as shareholders in order to promote the concept.
• Developed website content and design.
January 2014 To January 2015

Director of Communications

at LAP Green Networks
Location : United Arab Emirates - Dubai
• Creation of all PR plans for Libyan African Portfolio (LAP) GreenN, as well as for their subsidiaries in Uganda, Sierra Leone, and South Sudan with focus on new markets
• Creation of material for full re branding of company and explanation of strategy
• Working closely with Libyan holding company as well as Libyan politicians in order to explain goals and secure funding
• Deploy strong and efficient media relations strategies company wide
• Quality control and overlook a number of agencies throughout Africa
• Creation over quarterly newsletter
• Enhance Social Media presence
April 2011 To January 2014

Account Executive

at The Portsmouth Group
Location : United Arab Emirates - Dubai
Oversee a number of international IT clients based in the UAE. I also work with a team of consultants on accounts in hospitality, fashion, and art. Some of the work I provide my clients are:

• Creation of all PR plans for multiple regions where appropriate taking into account regional issues - Arabic / English media profile/mix, political issues, sensitivities
• Execution of PR plans working with regional teams across with English & Arabic media
• Deploy strong and efficient media relations strategies - opening dialogue for an otherwise shy set of clients
• Quality control of all written material in line with client brief per individual campaign
• Responsible for: media output - press releases quote per property, delivery of campaigns to budget both externally and internally
• Ensuring high levels of client servicing and transparency
• Per campaign and month end reporting
• Media Training - Assisting company spokespeople on best practices when talking to media
June 2010 To April 2011

Marketing Manager

at ISNA
Location : United States
• Developed a new Affiliations program causing a rise in memberships.
• Worked directly under Secretary General to establish new ways of reaching a larger audience.
•Assisted in coordinating and executing North America’s largest and most attended Islamic Convention.
- Worked with local and national media.
May 2008 To June 2010

Marketing Manager/Salesperson

at Universal Insurance Agency
Location : United States
-Head of marketing for Chicago-land area
-Established new marketing techiniques and assisted in building of new website
-Licensed nationwide insurance salesman for property, casualty, health, and life
October 2009 To January 2010

Public Relations Intern

at Dubai Harvard School of Government
Location : United Arab Emirates - Dubai
- Governmental research and coordinating data for press releases.
- Network with local officials; organize staff and official meetings including taking minutes during meetings.
- Plan events from start to end-- such as graduation commencement and PR release parties.
- Worked directly under the Dean Tarik Yousef.
June 2004 To May 2008

Outreach Coordinator

at MF Community Center
Location : United States
• Collaborated with many NGO’s in the Chicago land area. Energy’s
• Increased memberships in the center.
• Trained new employees.
• Organized health seminars as well as Drug Awareness seminars.
• Established monthly outings and annual camping trips.
Staff/Counselor June 2004-March 2008
• Trained center Basketball team.
• Counseled troubled youth and provided them with guidance.
• Recognized by Illinois State Senator Jacqueline Y. Collins for community service work.
May 2007 To October 2007

Marketing Intern

at Lexmark International Dubai
Location : United Arab Emirates - Dubai
• Promoted promotional packets through internet as well as in person.
• Constructed Sales packages for the company’s salesmen.
• Established numerous networks.

Education

What's your educational background?
Let employers know more about your education; remember, be clear and concise.
May 2009

Bachelor's degree, Marketing/ PR

at Columbia College Chicago
Location : Chicago, United States
Internship:
Not For Sale Chicago IL
February 2009-Present
Intern/Chief of Mapping
• Research and coordinating data.
• Update website map on any new cases.
• Maintaining contact with both police forces as well as local media.
Awards:
• Dean’s list 2007-2008
• Received General Assembly Scholarship, 2004-2005/ 2005-2006.
GPA:
3.5

Specialties & Skills

Microsoft Office

Word Of Mouth Marketing

Customer Service

Social Networking

Adobe Phtotoshop

Microsoft Powerpoint

Microsoft Excel

Creative writing

Internet Social Networking

Media Training

Languages

Do you speak more than one language?
For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

English

Expert

Arabic

Intermediate

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