Sales Executive
Saudi Arabian Airlines
Total years of experience :19 years, 7 months
•Increase penetration to the top accounts by direct and indirect channels
•Responsible for developing and delivering the monthly sales & marketing plan to generate maximum profitable revenues and passenger volumes
• Build & maintain profitable sales & market share
•Secure business from key segments, including the corporate, leisure, & religious sectors.
•Work & assist to develop a professional, highly effective, & motivated sales team
•Work on group fares to secure group movements
•Plan annually for extra sections & charters as per seasonality
•Contributed in pricing & fare structure
•Contributed in Reservation Booking Designatior distribution for flights as per seasonality
•Research & analyze competitors market practice, activities & competition to act accordingly
•Ensure sales activity is within cost of sales targets
•Negotiate & Manage commercial agreements with top accounts, trade & corporate
•Monitor trade & corporate performance monthly
•Creating the annual incentive plan for the trade
•Creating the incentive scheme contracts
•Develop a corporate plan & corporate agreements
•Represent a comprehensive quality information in a weekly and monthly report
•Negotiating and managing commercial agreements with the Government, Oil & Gas companies, Travel Management Companies (TMC) and Key Corporate Accounts and developing long-term relationships
•Managed Top Corporate accounts against the commercial plan.
•Managed business & revenue generated through the Oil & Private sectors
•Managed the networks corporate structure
•Created the networks corporate deals & contracts
•Control the day to day functions of the Corporate Sales Unit to ensure a smooth and successful operation and meeting/exceeding the client’s needs through maximum utilization of available resources
•Plan and lead the team in achieving the set revenue, yield and volume targets.
•Implementing a sales territory marketing plan to agreed activity.
•Seek out and exploit new opportunities and projects, and follow up all sales leads.
•Track all revenue and monitor all corporate deals and keep records.
•Analyze deals performance reports to ensure maximum revenue is being generated.
•Maintain information database.
•Preparing and delivering company profile & sales presentations to new customers in order to divert business
•Create holiday packages for individuals, honeymooners, groups.
•Promote & sell the product to direct clients, corporate & to travel agents.
•Increasing revenue by adding 10% mark up on tours, hotels & transfers to the airfare
•Manage the operations & sales of the Holidays division.
•Target the market aggressively to divert business from competitors.
•Work closely with the revenue optimization team to plan & block seats to sell in peak seasons.
•Focus on high yield destinations & promote them
•Identifying primary thrust areas of business
•Gauging new opportunities to develop sales and services based on market analysis
•Customer feedback and other methods of information gathering.
• Preparing action plan to achieve pre determined targets
• Negotiating contractual terms & agreements with Hotels & Tour Operators.
• Developing customer base in the defined territory
• Establishing and maintaining current and potential client relationships to build loyalty
• Consolidated existing clients and ensure higher sales & superior customer service standards
• Analyzing competitors' products and services
• Capitalizing in evolving market trends, consumer demands & needs to enhance sales
• Market research to develop & implement sales & objective plans to propose a better business strategy
•Handling 52 travel agents, 8 top Key agents in Kuwait
•Focusing on agents according to their business mix
•Building & wining loyalty relationship with travel agents
•Negotiating & signing incentive agreements with agents
•Monitoring agents business & made sure in achieving their targets.
•Monitored the total target monthly & quarterly
•Creating action plans which will assist in achieving targets & increasing sales & revenue
•Focused on high yield destinations
•Exploring new revenue opportunities, Group movements
•Focused on Premium Cabin sales for a higher revenue
•Monitor competitor’s activities in the market to action accordingly
•Worked closely with yield management & pricing
• Negotiated with agents to divert business from other airlines
• Worked with travel management companies to sign corporate deals.
•Signed direct deals with corporate to increase corporate sales for QR
• Excellent Knowledge in using Amadeus
• Excellent knowledge in using MIDT a marketing intelligence system
• Very good knowledge in Business Objects