Marketing Supervisor
Fawry
Total years of experience :14 years, 5 months
Fawry is the first and biggest Electronic Payment Network, offering financial services to consumers and businesses through more than 50 thousand locations and a variety of channels.
Fawry offers a convenient and reliable way to pay bills in multiple channels (online, using ATMs, Mobile wallets and retail points).
Key Responsibilities
• Developing a marketing team to implement strategy & delivering on objectives.
• MyFawry.com owner (Online payment portal).
• Design, implement & facilitate an effective marketing strategies.
• Carrying out effective research & intelligence into competitor products & other trends.
• Constantly improving business development activities.
• Overseeing and managing financial budgets.
• Manage daily activities with PR, press and marketing communications agencies.
• Develop partnerships & relationships with third parties to meet strategic objectives.
• Identifying key marketing opportunities.
• Making sure that campaigns run to deadline and on budget.
• Manage Fawry’s full customer touch-points (Call center, website, social media channels).
• Budget setting and control, including measurement and return on investment.
• Management of sponsorships for conferences and events.
• Exceptional project and time management skills.
• Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns.
• Setting the scope, implementation, management & review of marketing campaigns.
• Handle Fawry’s events.
• Agency liaison for Media planning - ATL and BTL/POS/promoters/advertising.
• Media planning/ Post event/promotion analysis.
Reporting to the Chief Marketing Officer
Key Achievements at Fawry
• Built Fawry’s marketing team.
• Built Fawry’s consumer call center.
• Built Fawry’s online presence.
• Managed the Cards and Payments Events 2014 and 2015 in Dubai.
• Manage all ATL/BTL activities since April 2013
Key Responsibilities
• MyFawry product owner ( Online payment portal )
• Carried out effective research & intelligence into competitor products & other trends.
• Constantly improving business development activities.
• Developed partnerships & relationships with third parties to meet strategic objectives.
• Identified key marketing opportunities.
• Managed Fawry’s full customer experience (Call center, website, social media channels)
• Exceptional project and time management skills.
• Monitored & reported to CMO on the effectiveness of strategies/campaigns.
• Handled Fawry’s events
Reporting to the Chief Marketing Officer
Key Achievements at Fawry:
• Built Fawry’s marketing team.
• Built Fawry’s consumer call center.
• Built Fawry’s online presence.
• Managed the Cards and Payments Events 2014 and 2015 in Dubai.
• Manage all ATL/BTL activities since April 2013
- Receive work assignments from marketing manager based on current needs.
- Meet with appropriate marketing team to discuss communication needs.
- Review literature in the assigned marketing project, previous marketing materials used in the assignment area, and gathers materials of competitive companies in the field.
- Manage and follow up the corporate website and social media.
- Coordinate multimedia packages—letters, brochures, video, point-of-purchase displays—for particular assignments.
- Develop draft advertising text and layouts as part of campaign materials and present to advertising manager for review and approval.
- Deal with the agencies, newspaper and magazines for any advertising the company need.
- Create the marketing communication plan of the year.
Develop Trade Marketing Strategy to achieve defined business objectives of all product categories across different trade channels.
Facilitate and execute Marketing calendar of all trade channels.
Plan and implement long term loyalty programs for trade customers to meet sales and marketing objectives supported with all relevant tracking Improve merchandising performance in different trade channels through setting merchandising standards and developing innovative merchandising tools that reflect on sales volume and portfolio visibility.
Collect & analyze all relevant information about competition and communicate on a timely manner to management to take appropriate actions and decisions.
Collaborate with marketing in translating customers ideas into commercial plans of all promotions in liaison with sales.
Liaise with sales & marketing managers to make recommendations on pricing strategy by trade channel and package.
- Bachelor's degree, Business Administration and Management, General, 2009 - Modern Academy