Creative Director
Promate technology
Total years of experience :21 years, 7 months
Dubai
• Took the leading creative role in the many projects and fostered great work integration between internal
crea've teams.
• Perfect user experience solutions for several projects for telecom brands abroad like Zain Nigeria, AsiaCell
Iraq and Microsot in some occasion.
• Combining storytelling, and the power of disruptive ideas to simplify complex ideas into elegant designs.
• Execution of production quality digital graphics, layouts and typography for print, TV, and web.
• Provide marketing leadership, vision, and execution for driving impactful growth and engagement through
collaboration.
Karoui & Karoui Riyadh
• Lead creative teams for
Originate ideas and campaign concepts, develop pitches, and oversee and supervise all aspects while
assimila'ng the company's brand and transla'ng across mul'ple mediums.
• Graphic design and production of specialty packaging, hangtags, lookbooks, catalogues and brochures.
• Strong command of print, TVC, and social media designs including successful approaches to create
winning designs harmoniously across each channel.
• Provided leadership to all designers with excellent interpersonal and presentation skills.
Develop and retouch the images for final printing.
Create and finalize the layout for final output.
Draw any sketches needed for the layout.
• Responsible for acquisi'on and reten'on crea've, as well as strategic brand development, and manage-
ment of the crea've services team.
• Provide crea've direc'on for mul'-language promo'onal campaigns (Eng, Ar)
• Assist with strategy and execu'on of mul'-channel campaigns
• Devise innova've overarching pla'orms to be used for each channel including TV, direct mail, radio, print,
billboards, and digital
• Supervise all photo shoots and voiceover sessions to direct the produc'on team and talent Establish and
op'mize produc'on procedures to increase efficiency and accuracy
• Crea've lead for in-house full service design department.
• A harmonious blend of crea've thinking and hands-on execu'on skills; online, in print, in store, and always
on point. Managed, coached and developed staff of 8 art directors and designers.
• Ensured all 'me-lines were met and projects were completed within budget.
• Detailed development of graphical user interface templates and brand style guides.