Account Manager
MAD Solutions
Total years of experience :7 years, 8 Months
• Handling a portfolio of accounts
• Running the theatrical release of films in Egypt, Lebanon and the GCC including the award winning Factory Girl and Harag W’ Marag
• Released the film Warda through a media blackout, interactive social media, on ground activations and conventional advertising
• Created a media frenzy around Factory Girl with local TV appearances, over 100 printed stories, 300 online stories, and magazine covers
• Heading the PR, online presence and marketing for local distributors of films by Universal, Paramount, Warner Bros, Disney, Fox, Sony, and their subsidiaries
• Devising and implementing integrated marketing strategies under constrained budgets
• Creating social media strategies and monitoring online presence
• Running festivals presence including logistics, marketing and publicity
• Conducting market research through test screenings and focus groups
• Managing content of websites, press kits, press releases, and other marketing material
• Developing alternative methods of marketing to cater to the special nature of projects
• Representing company and clients in DIFF
• Managing and organising events including test screenings, premieres and press conferences
• Budgeting projects and finalising expenses
• Conceptualising and running photo shoots
• Preparing proposals and approaching potential sponsors
• Approaching and pitching prospective clients
• Writing project reports and case studies during progress and following termination
• Coordinating between the different to ensure the seamless flow of work
• Conceptualising visual identities and branding for projects to fit Egyptian and international markets
• Submitting films for festival and award consideration
• Drafting and editing press releases
• Presenting a show about the film experience, El Mokhreg 3ayez Keda, broadcasted on TV and online
• Conducting research and writing content for episodes
• Launched and implemented a project aimed at enhancing Egyptian education
• Lead a team of 8 members
• Created job descriptions and conducted performance appraisals
• Conducted sales trainings and learning events
• Designed templates to facilitate the internal processes of the function
• Introduced an online tracking system for the different tasks of the project
• Prepared and conducted sessions about current and important business issues
• Provided the participants with the needed skills and knowledge to develop their leadership potential
• Wrote research papers for the participants to help them during the conference
• Devised a real life simulation with a team of moderators
• Rotated on Performance Improvement & GTS departments
• Researched different software engineering methodologies
• Assisted in designing and implementing an attendance system
• Hardware, software and network preparation and maintenance
Projects Team Leader of External Relations, AIESEC Egypt, 2008/2009
• Approached potential financial and learning partners
• Reviewed sellable products and devised a product sheet