Director of Global Franchising
Dubai Holding L.L.C.-Jumeirah Group
Total years of experience :20 years, 11 months
Transferred to Jumeirah as a result of the restructuring of Tatweer and Dubai Holding
Responsible for the franchising function of Jumeirah Restaurants
Developing new contacts, and opening new markets for Jumeirah to operate in.
Developing and strengthening the brand locally and globally
Preparing 5-10 year Strategies for the future growth of the company
Setting in place procedures and policies for franchising the Jumeirah Brands
Transferred to Tatweer to manage and operate the business development Function by the Executive Office & Dubai Holding
Responsible for the Business development function for all of Dubailand L.L.C.and Tatweer Corporate
Responsible for Setting up and managing two start up companies
Responsible for hiring a dedicated team to handle the construction and financial operation of the projects
Financially planning the business plan for the new entity’s
Prepare RFP to consultants and arrange for master planning of the developments
Responsible for the day to day management of 2 projects
Responsible for projects worth over 2 Billion USD
Conduction of market research for potential new business for Dubai Holding & Tatweer
Handling the corporate responsibilities for the CEO’s office including Special projects and corporate initiatives.
Part of the re-organizational team for Dubai Holding, and the PMO in restructuring for Dubai Holding
Member of the Senior Tatweer Leadership Team
Member of the Tatweer Legacy team
Transitioned entities from Tatweer to Jumeirah, Tecom and Dubai Properties Group
Developing the Investor relations Function for Dubai Holding
Manage the Relationship between Investors and Rating Agencies
Instrumental in Managing the Rating project for Both Dubai Holding Investment Group and the Update for Dubai Holding Operations Group.
Manage the Reconciliations within the finance department.
Develop the Online function for Investor Relations.
Responsible for the group consolidation of the P& L’s
Instrumental in organizing the restructuring of treasury policies
Attending weekly financial meetings with the Executive chairman, and Executive chairman of operations
Produced weekly financial standing report of Dubai Holding to subsidiary chiefs
Managed the production of the Dubai Holding annual reports
Managed the collection of dividends from Dubai Holding subsidiaries.
Establishing the foundation for cash flow forecasting function
Developing investment policies for short, medium and long term cash surpluses.
Develop the basis for debt management functions.
Responsible for implementing Reuters trading systems.
Develop single government (Treasury Account systems.
Developing internal control policies for treasury.
Trading on behalf of the Government on the local and international stock and for-ex market.
Established role in development of the Dubai Metro Rail Network in the financial arena.
Managing short term and long-term liquidity for Government and Ruler's private accounts.
Managing Relationships with Local and International Banks.
Sub-Managing government Portfolios of over 8 Billion AED
Secretary General of ALCO.
Provide weekly reports on financial and economic analysis.
Market analysis on new lucrative investment opportunities
Managing relationships with clients, and acquiring new clients.
Formulating and founding and the corporate deposit strategy system at Amlak.
Structuring financial products i.e. Real estate funds, equity funds.
Recommending projects for approval or disapproval based on formulations of facility credit reports.
Reporting directly to the Chief executive officer on matters regarding Corporate Deposits.
Reporting to Head of Investments in matters regarding Facilities/Syndication and credit worthiness of clients.
Invited to Several ALCO meetings to discuss and report on deposit targets.
Deposit Targets for 2005: AED 500, 000, 000
Achieved: AED 850, 000, 000
Prepared CLP’s(Credit Limit Proposals)
Established a wide variety of clients.
Worked on Selling IGN’s(Investment Guaranteed Notes) for over 10 Million Dollars and retaining Deposits as well as Acquiring deposits in excess of 20 Million Dollars.
Extensive Training in the treasury/ dealing room.
Constructed a balanced portfolio for clients, diversifying assets and reporting on possible outcomes of initial secured investments.
Contributed in establishing the Investment Banking Division.
Formulation of Business plans for new companies.
Establishment of networks and alliances with Multinational as well as Locally based companies.
Establishing contacts with Hollywood for upcoming (Tripple I) action adventure series to be filmed around the Middle East and Dubai
Worked extensively with the For-ex market as a trader and as a financial adviser. Focus on spot market trading.
Worked extensively with foreign currencies like the EURO, GBP, CHF and the YEN.
Presented daily analysis about the market performance based on the political and economic activities of the volatile market place, based on the US economy and political standing in particular.
Main speaker at a seminar in the Dubai Chamber of Commerce for the UAE Business Women’s Association on the 24th of February 2004 discussing the fundamentals of the For-ex market
GPA was 3.1
Was awarded a fellowship by the Young Arab Leaders in Dubai. we were sent on a fellowship tour to the United States to enhance business and entrepreneurship in the Arab world.
An advanced course dedicated to Project management.
I was part of the International Student Association of SMU. Had a GPA of 3.3. Majored in financial Economics and attended summer school programs while in Dallas. Also attendee at Merill Lynch as an internship for a few months. Became an active participant in the Dallas Community and was part of the Dallas Police and troopers association. I was also nominated as the vice-president of the Muslim Student Association at SMU.
GPA was 3.5 and took part in many extra curricular activities after school like Basketball, football,tennis, softball, volley ball, was part of the student government and was elected student treasurer in 1999