Akram Alodini, Digital Growth Manager

Akram Alodini

Digital Growth Manager

confidential

Location
Qatar - Doha
Education
Master's degree, MBA
Experience
23 years, 7 months

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Work Experience

Total years of experience :23 years, 7 months

Digital Growth Manager at confidential
  • Qatar - Doha
  • My current job since July 2015

- Supervise all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain social media paid presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Use Google Analytics to see the journeys that users are taking through site to understand what pages people are engaging with most frequently. Then switch to Crazy Egg to look at how users are behaving on those pages so you can see what content is the most valuable and what content can be removed.
- which help me to identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with development teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Using Data Studio to easily bring data together, create compelling visualizations, in order to share insights with teams and top managers.

General Manager , online marketing company at Ur Speaker for online Marketing
  • Yemen - Sanaa
  • January 2014 to June 2015

- To set the future vision and strategic direction of digital within the business.
- Development of communication materials .
- Managing all brand communications through digital channels.
- Responsible for driving improvements in design, usability, content and growth of social media.
- Responsible for managing online branding, communications and campaigns through both platforms, email marketing, attracting new customers.
- Manage, lead and develop the team through regular performance reviews and objectives

Online Marketing Manager at Unicom Group For Communications Technology
  • Saudi Arabia - Riyadh
  • December 2011 to December 2013

- Oversight and management of online marketing plan and campaigns .
- Coordinate online promotions.
- Managing media and partner relationships.
- creating a comprehensive social media strategy .
- Responsible for keeping the company’s website fresh and up-to-date.
- Monitoring and updating management of effectiveness of advertising and other marketing campaigns.
- Creating and expediting targeted email blasts as per the company’s communication plan.
- Preparing reports on a regular basis concerning all elements of online marketing.

Online Marketing , Assistant Manager at Foras International Investment Co
  • Saudi Arabia - Jeddah
  • January 2010 to July 2011

Planning marketing campaign.
Raise project awareness among general investors and financial institutions.
Supporting team members in market intelligence on potential investors.
Research and implementation of Online marketing plans to improve brand visibility drive promotional offerings and overall social presence.

Sales and Marketing Manager at FedEx Express
  • Yemen
  • August 2009 to December 2010

Supervise branches' sale and marketing for company's services.
Study markets for increasing sales and opening new markets.
Prepare and implement the work marketing plans.
Follow up branches and encourage them for marketing.
Follow up with the agents
Prepare and raise reports to the head office.

Marketing lecturer at Future University and International college
  • Yemen
  • December 2009 to March 2010

Part time job
Principles of Marketing.
Marketing Management

Marketing and Public Relation Manager at Future University
  • Yemen
  • August 2003 to November 2006

Created new brand for future university .
Developed professional Marketing plan for future university.
Created successful, professional and cost-effective marketing Campaigns.
Direction of the Academic Management Service.

E-Publishing Manager at Yemen Consulting House
  • Yemen
  • April 2000 to June 2003

Compile various media technical specs for online projects
Define digital product development
Monitor performance and cost-effectiveness of third party suppliers
Train and advise staff on digital content and environment
Develop online presentations and communication through email

Education

Master's degree, MBA
  • at University Sains Malaysia
  • August 2008
Bachelor's degree, Political Sciences
  • at Sana’a University
  • October 2000

Specialties & Skills

Digital Marketing
Social Media Marketing
Online PR
Content Creation
PPC (Pay-Per-click)/ Google Ads
Email Marketing
Strategic Planning
Social Media Advertising
Social Media
Conversion Rate Optimization
Data Analysis
Marketing Automation
Communication
Mobile Marketing
Influencer Marketing

Languages

Arabic
Expert
English
Intermediate

Training and Certifications

Growth Marketing Minidegree (Training)
Training Institute:
cxl.com
Date Attended:
June 2021
Duration:
111 hours
Effective Management of Projects (Training)
Training Institute:
Centre for Quality & Business Excellence
Date Attended:
March 2010
ISO 9001:2008 Awareness Training (Training)
Training Institute:
BM-TRADA
Date Attended:
August 2010
Today’s managers tomorrow’s leaders (Training)
Training Institute:
FedEx
Date Attended:
May 2010