علاء أبو فرحة, Sales and Leasing Manager

علاء أبو فرحة

Sales and Leasing Manager

TIRAZ AL ARABIA

البلد
المملكة العربية السعودية - الرياض
الخبرة
15 سنة, 0 شهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :15 سنة, 0 شهر

Sales and Leasing Manager في TIRAZ AL ARABIA
  • المملكة العربية السعودية
  • أشغل هذه الوظيفة منذ يناير 2017

Reported to the CEO and managed 12 employees in the central and eastern regions in a real estate development company specializing in luxury units, a startup company that developed eight units when joined, and now more than 500 units developed and converted into a close joint company.
•Oversaw market research and marketing communications, in addition, to handling all projects in the Kingdom for selling and leasing units.
•Increased profits by more than 38% in a highly competitive environment by focusing on the low value of products (like apartments and small villas) and the less price-sensitive customer segments who valued service.
•Created successful marketing strategies for a new apartment project, resulting in sales at more than 70% of early booked units in a new apartment project.
•Successfully rented 100% of sold-out units in the first phase of the apartment project in less than 90 days of the time period target.
•Executed social media marketing campaign which resulted in a more than 27% increase in the revenues of high luxury villas project, and generated 3056 new phone numbers and email addresses.
•Executed more than 30 agreements with big organizations and enterprise companies to provide a special rate for employees and increased the source for sales.
•Led product launches and coordinated activities between sales, marketing, research, and engineering departments, resulting in an increase in revenue of more than 25%Less.

Operations and Leasing Manager في TIRAZ AL ARABIA
  • المملكة العربية السعودية
  • يناير 2015 إلى ديسمبر 2017

Managed operational functions for the division by leading 7 employees in addition to all leasing activities.
•Create and apply plans. For operations and leasing Reported to the CEO.
•Automate 70% of paperwork for the Operations, Sales & Marketing, and finance departments.
•Electronic archiving for all previous documents around 37K pages with a new classification and access level policy and applying to the new documents.
•Initiated revision of outdated employee handbook and developed 24 HR policies and procedures.
•Decreased response time and solved residence complaints from 96 hours to 36 hours and raise customer satisfaction from 56% to 87%.

Senior Key Account Manager في Naizak Global Engineering Systems
  • الإمارات العربية المتحدة
  • يناير 2011 إلى ديسمبر 2015

Senior Key Account Manager in a subsidiary of Al Abdulkarim Holding company which provides specialized services to the oil & gas, petrochemical, electrical, power, and IT companies in all GCC.
•Achieved a 100% increase in revenue by developing a new sales strategy that introduced company services to the central region.
•Grew business by more than 170% in less than two years in the central region by developing a new sales strategy.
•Boosted revenues by more than 47% quarterly by focusing on renewal maintenance services.
•Successfully won new 26 SMB clients and which increased around 21% in our sales revenues yearly.
•Increased sales of a new product of lab information management systems by more than 60% in the first 6 months of joining the company. Developed new customer relationships and grew customer base by an average of 8% month-over-month.

Specialties & Skills

Public Relations
Marketing
Customer Service
Business Development
MARKETING STRATEGIES
COMMUNICATIONS
MARKET RESEARCH
MARKETING COMMUNICATIONS
NUMBERS (SPREADSHEET)
REAL ESTATE
SOCIAL MEDIA MARKETING
SOURCE (GAME ENGINE)

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اللغات

الانجليزية
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