Alexander Nekrasov, Director of Sales and Product Development

Alexander Nekrasov

Director of Sales and Product Development

Merlin Digital

Location
United Arab Emirates - Dubai
Education
Master's degree, Finance
Experience
19 years, 7 Months

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Work Experience

Total years of experience :19 years, 7 Months

Director of Sales and Product Development at Merlin Digital
  • United Arab Emirates - Dubai
  • My current job since May 2015

Consumer Electronics Travel Retail
•Heading travel retail department
•Managing airport Sales: DXB, BAH, DOH, BOM
•Sourcing management: Cooperation with over 300 factories all over the globe
•New Products development. Development from Prototype to ready product 100+SKUs/year
•Heading purchasing process
•Managing In-Flight Sales: Emirates, Etihad, Qatar Airways, FlyDubai, Air Arabia, Gulf Air
•Heading the Project of Dubai Expo2020 official exclusive license for gadgets, gizmos and games.

Director of Sales and Product Development at Merlin Digital
  • United Arab Emirates - Dubai
  • My current job since May 2015

Consumer Electronics Travel Retail
•Heading travel retail department
•Managing airport Sales: DXB, BAH, DOH, BOM
•Sourcing management: Cooperation with over 300 factories all over the globe
•New Products development. Development from Prototype to ready product 100+SKUs/year
•Heading purchasing process
•Managing In-Flight Sales: Emirates, Etihad, Qatar Airways, FlyDubai, Air Arabia, Gulf Air
•Heading the Project of Dubai Expo2020 official exclusive license for gadgets, gizmos and games.

Country Manager at Merlin Digital
  • United Arab Emirates - Dubai
  • My current job since April 2010

Representative of UAE based company in CIS
Key functions:
1.National Marketing;
2.Products adaptation;
3.Development of Distributors net;
4.Sales;
5.Branch office, setting and coordination;
6.Financial management.
7.Presentations;
8.Traveling over CIS region;
9.Exhibitions participation;
10.Coordination of products custom clearing and logistics; 11.Marketing and PR management.
Set contacts with largest Retailers, wholesales, and online shops in Markets ( Regions of work Moscow, Kiev)
Set contacts and sales
Russia
with Auchan Hymermarket
Resume updated 22 January 2015 at 16:37
May 2009 — April 2010
1 year
ION Market M-video Eldorado Sotmarlet.ru Utinet.ru Ulmart.ru Pleer.ru And etc
Ukraine
Set Contacts and sales with
Eldorado
Comfy.ua
Rozetka.ua
Sokol.ua
Fotos.ua

Senior commercial manager, commercial director functions at « Apex Co. Ltd. » Dnipropetrovs’k
  • Other
  • September 2004 to April 2010

Senior commercial manager, commercial director functions
The basic duties are:
1. Sales managers organization, team work; team size 23 under competition.
2. Financial planning.
3. Search of trade channels of production.
4. Direct contacts with end-users and partners.
5.Key customers service, including foreign customers.
6. Analysis and forecasting of sales with the subsequent formation of a warehouse; responsibility for the maintenance procurement(IT hardware, software).
7.Vendor management.
8. Purchase controlling and forecasting of the future purchases.
9. Building clients demands.
10. Quarter and annual sales plan on all brands (volume and margin).
Personal achievements: Maintenance of relationship with clients and contacts, introduction new ERP, systems at the enterprise which has allowed to optimize management of a warehouse and registration of the order.

Commercial Executive at Web Format
  • Ukraine
  • May 2009 to April 2010

Commercial Executive
The primary functions:
1.Development of commercial division in a new builded company;
2. Sales management;
3.Marketing management.
4.Development of strtegic company's products and divisions.
5.Strategy planning, direction development.
6. Supporting the selling process by extensive involvement in qualifying leads and participating in customer visits.Corporate customer’s cooperation.
7.Representing and refining product value proposition and functionality, identifying key target users and markets
8. Tendering/bidding process and contract management. Governmental purchase services interaction.
9. Tracking and control of product development.
10. Developing effective relationships with existing and new customers
11. New partnership, Exhibitions, conferences, Presentations preparing, seminars.
12.Financial management.
Key clients and achievements:
Raiffaisen Bank (Aval)-several development projects;
Leo Burnett;
IBM ISV;
Adobe Solution Partner;
LTU Technologies International certification and company partnership;
etc.

The commerce head of Web department at «Finport Technologies Inc. » Kiev
  • Other
  • February 2007 to May 2009

The primary functions:
1. Creation of strategic direction for the product and priorities development to ensure that client requirements are being met and the business grows with the market. Strategy planning, direction development.
February 2007 — May 2009
2 years 4 months
Nekrasov Alexander • Resume updated 22 January 2015 at 16:37
September 2004 — February 2007
2 years 6 months
2. Supporting the selling process by extensive involvement in qualifying leads and participating in customer visits.Corporate customer’s cooperation.
3.Representing and refining product value proposition and functionality, identifying key target users and markets
4. Establishing marketing and communications practices to optimize the product sales process.
5. Tendering/bidding process and contract management. Governmental purchase services
interaction.
6.Commercial solutions design for bidding projects; responding to commercial conditions of tenders and preparing other commercial documents.
7. Proposals analysis and research.
8. Tracking and control of product development.
9. Developing effective relationships with existing and new customers 10. Exhibitions, conferences, seminars.

Education

Master's degree, Finance
  • at DNU (Dnepropetrovsk National University)
  • June 2006

I had master degree in English with the object "Financial controlling of enterprises"

Specialties & Skills

Presentations
Management
Negotiation
Top Management
Commerce
Negotiations
project management
Business development
Communication
organization of department work and team work

Languages

English
Expert
Russian
Expert
German
Beginner
French
Beginner

Training and Certifications

Sales Training (Training)
Training Institute:
Samsung
Date Attended:
April 2010
Duration:
48 hours
Personal Development Training (Training)
Training Institute:
Local Institution and School of Selfmotivation
Date Attended:
July 2009
Duration:
80 hours

Hobbies

  • Asian extreme expeditions
  • Master of sports on rafting