Ali Al Derbashi, Sales Director

Ali Al Derbashi

Sales Director

Saudi Cable Company

Location
Jordan
Education
Bachelor's degree, Electrical Engineering
Experience
15 years, 7 Months

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Work Experience

Total years of experience :15 years, 7 Months

Sales Director at Saudi Cable Company
  • Saudi Arabia - Jeddah
  • August 2016 to August 2020

Responsibilities in:
1. Sales and Marketing: (local & export sales targets, Profit & Loss analysis, policies &
strategies, sales management, sales support management, optimizing products, customer
relations (consultants, contractors, distributors, dealers and end users), negotiating
contracts, metal hedging, corporate and sales KPI’s evaluation).
2. Pre & after sales: (forecast, market analysis, branding, approvals, statistics and historical
data, market intelligence, finished goods stock control, customer credit control, inspections
and customers complains).
3. Operations: (production plan priorities, capacity and planning (delivery schedule), raw
material planning, overtime calculations).
4. Finance: (cash flow, documentation and collection, shipment plan (volume and contribution),
transfer & intake plan, material costing, budget optimization and restructuring).
5. Member of Leadership Team: supervise all departments KPI’s, provide help and support
when/if need arises.

Sales Manager at Eaton
  • Saudi Arabia - Jeddah
  • March 2014 to July 2016

Duties and responsibilities:
1. Sales and Marketing targets in: (volume, margin, product mix, market penetration, shipment
and collection).
2. Customer relationship Management.
3. Approvals and Branding (consultants, contractors, traders and end-users)
4. Commercial & Technical offers, manage customers communications.
5. Logistics and shipments.
6. Credit / Stock control for corporation and distributors.
7. Market analysis; Forecast; Business reports.
8. Events planning, Seminars and customers training.

Senior Sales Engineer at Hesham Elsewedy - Jeddah Cables
  • Saudi Arabia - Jeddah
  • March 2009 to March 2013

Duties and responsibilities:
1. Business Development and Key Accounts management.
2. Sales & Marketing Projects / Distributers / OEM’s.
3. Approvals, Samples; Submittals; Deliveries; collection.
4. Material stock analysis.
5. Commercial & technical offers.
6. Invoices & collection.

Sales Engineer at Inara Emirates International
  • United Arab Emirates - Dubai
  • February 2007 to March 2009

Duties and responsibilities:
1. Sales and Marketing (lighting systems and solutions).
2. Product selection (decorative, commercial, industrial and special).
3. Technical and Commercial Offers, negotiation and closing.
4. Preparing samples and submittals.
5. Acquire approvals through prequalification process.
6. Customer follow up (Interior Designers, contractors and consultants).
7. Market survey, Data mining and project tracking.

Sales Project Engineer at Philadelphia for General Supplies
  • Jordan - Amman
  • March 2004 to February 2007

Duties and responsibilities:
1. Sales and Marketing for company’s different products (lighting and power).
2. Jordan armed forces (projects and tenders).
3. Governmental sales (projects and tenders)
4. Technical drawings & BOQ's analysis.
5. B2B sales for electrical material and supplies.

Education

Bachelor's degree, Electrical Engineering
  • at Jordan University of Science and Technology
  • March 2004

Bayt Tests

IQ Test
IQ Test
Score 135%

Specialties & Skills

Electrical Engineering
Marketing
Business Development
MS OFFICE
Communication Skills
Management Skills
SAP ERP
Cost Analysis
Leadership
Business Development

Languages

Arabic
Expert
English
Expert

Memberships

JORDANIAN ENGINEERS ASSOCIATION
  • MEMBER
  • March 2004
Saudi Council of Engineers
  • Member
  • June 2013

Training and Certifications

theoretical and practical (Training)
Training Institute:
Cables
Date Attended:
January 2010

Hobbies

  • Music