Total Years of Experience: 16 Years, 10 Months
September 2020
To Present
Group Head of Sales and Marketing
at Nehmeh
Location :
Qatar - Doha
March 2018
To September 2020
Regional Customer Engagement Manager
at Hilti
Location :
Qatar - Doha
• Responsibilities cover META region markets (78 countries in Middle East, Turkey, and Africa)
• Ensure alignment of markets’ sales execution matching global Hilti standards
• Introduce account development plans and strategies to markets and align with management on execution
• Train and develop Sales Managers on leveraging CRM/ERP tools and solutions for disciplined sales execution
• Work with reporting team on developing reports giving transparency on customer growth and steering
• Ensure alignment of markets’ sales execution matching global Hilti standards
• Introduce account development plans and strategies to markets and align with management on execution
• Train and develop Sales Managers on leveraging CRM/ERP tools and solutions for disciplined sales execution
• Work with reporting team on developing reports giving transparency on customer growth and steering
September 2016
To March 2018
Regional DQ Manager
at Hilti
Location :
United Arab Emirates - Dubai
• Responsibilities cover META region markets (78 countries in Middle East, Turkey, and Africa)
• Set quality criteria for customers and contacts data for region to follow and match as a standard.
• Study and execute strategies to reflect customer potential via high quality data achieved.
• For target setting, run initiatives to clean and verify data to better reflect market potential.
• Run and manage projects across region to enhance customer and contact quality.
• Attend marketing summits in HQs in Europe to share experience representing META region
• Set quality criteria for customers and contacts data for region to follow and match as a standard.
• Study and execute strategies to reflect customer potential via high quality data achieved.
• For target setting, run initiatives to clean and verify data to better reflect market potential.
• Run and manage projects across region to enhance customer and contact quality.
• Attend marketing summits in HQs in Europe to share experience representing META region
October 2014
To September 2016
Strategic Marketing Manager
at Hilti
Location :
Qatar - Doha
Handling 6 topics, Pricing - Sensing - Data Quality - Sales Execution - Territory Planning - Reporting:
• Pricing: Conduct pricing strategy for market to follow and achieve company’s desired bottom line growth.
• Sensing: Study market potential via customer data and projects data, which will lead to target setting
• Data Quality: Ensure of having the right customer and contacts data on system for direct sales approach
• Sales Execution: Join sales force and coach on customer visits to ensure proper planning and execution
• Territory Planning: Set the proper segmentation and distribution of sales force across Qatar
• Reporting: Issue monthly and weekly reports to give transparency on business status, growth, and needs
• Pricing: Conduct pricing strategy for market to follow and achieve company’s desired bottom line growth.
• Sensing: Study market potential via customer data and projects data, which will lead to target setting
• Data Quality: Ensure of having the right customer and contacts data on system for direct sales approach
• Sales Execution: Join sales force and coach on customer visits to ensure proper planning and execution
• Territory Planning: Set the proper segmentation and distribution of sales force across Qatar
• Reporting: Issue monthly and weekly reports to give transparency on business status, growth, and needs
May 2013
To October 2014
Senior Account Manager
at Hilti
Location :
Qatar - Doha
• Handling high potential customers of 2 trades (Steel & Metal and Mechanical & Electrical) in Qatar.
• Plan and execute customers’ office and project sites visits and ensure good relationship across departments
• Responsible of customer outstanding and overdues collection
• Conduct trainings and seminars for new products/services for customers
• Plan and execute customers’ office and project sites visits and ensure good relationship across departments
• Responsible of customer outstanding and overdues collection
• Conduct trainings and seminars for new products/services for customers
January 2012
To May 2013
Account Manager
at Hilti
Location :
Lebanon - Beirut
• Handling all Steel and Metal Contractors across Lebanon
• Daily visits to customers ensuring high penetration and growth
• Introduce new products to existing customers
• Daily visits to customers ensuring high penetration and growth
• Introduce new products to existing customers
May 2007
To December 2011
Sales Executive and Statistician Analyst
at Media Link International
Location :
Lebanon - Beirut
Sales Executive at Media Link International, a leading T.V. programs production and distribution company in the Middle East based in Beirut, Lebanon.
Responsible for channels in Lebanese, Syrian, Iraqi, Yemeni, KSA, Palestinian, Jordanian, Kuwaiti, Egyptian, and South East Asian markets, along with several other oriental channels around the world (USA, UK, France, and others.)
Analyze numbers and results to prepare feasibility study reports for feedback.
Responsible for channels in Lebanese, Syrian, Iraqi, Yemeni, KSA, Palestinian, Jordanian, Kuwaiti, Egyptian, and South East Asian markets, along with several other oriental channels around the world (USA, UK, France, and others.)
Analyze numbers and results to prepare feasibility study reports for feedback.
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