Ali Abdelwahed , Senior Digital Marketing Specialist / Audience Extension Team

Ali Abdelwahed

Senior Digital Marketing Specialist / Audience Extension Team

Cox Automotive Inc. (Kelley Blue Book, Autotrader.com)

Location
United Arab Emirates - Sharjah
Education
Bachelor's degree, International Business Management
Experience
20 years, 2 months

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Work Experience

Total years of experience :20 years, 2 months

Senior Digital Marketing Specialist / Audience Extension Team at Cox Automotive Inc. (Kelley Blue Book, Autotrader.com)
  • United States - East Los Angeles
  • My current job since January 2021

Daily campaign management of digital advertising (Facebook, DV360, Xandr and other DSPs, YouTube, etc.) for Cox Automotive related properties and clients. Optimized campaigns, assisted with creative asset retrieval, development & implementation, basic troubleshooting, basic ad creation, budget management, and maintaining campaign performance/pacing against target KPI’s and objectives.

Performing daily campaign management of Digital Advertising (DV360, Xandr and other DSPs, Facebook, YouTube, etc.) for Cox Automotive related properties and clients. This includes direct optimization, creative asset retrieval & implementation, basic troubleshooting, basic ad creation, budget management, and maintaining campaign performance against target KPI’s.

Interacting daily with internal and external teams including but not limited to agencies, advertisers, sales and vendors. In regards to creative assets, trafficking, optimization, reporting, process issues, troubleshooting etc. Maintaining strong working relationships with the Client Services, Product, Analytics and Ad Ops teams, keeping them apprised of any issues or anomalies that impacts the larger business.

• Online media buying/ad trafficking experience using various ad platforms (eg - Google DV360, Facebook, Xandr, YouTube)
• Experience with online ad serving concepts, metrics (CPM/CPC, CPA, ROAS/ROI, VCR, etc.) and media types: display, video, mobile and social.
• Experience with the various forms of online creative formats (html, java, flash, rich media, etc.)
• Experience working with 3rd/4th party ad servers (DCM, FlashTalking, Innovid, etc.), data tags, rich media vendors, etc.
• Understanding of the digital advertising technology landscape, media buying and experience interacting with many of the leading players and platforms.
• Experience interacting directly with client and participating with sales on client visits
• Media buying, ad trafficking, quality assurance, and 3rd party platform troubleshooting processes
• Advanced understanding of ad tags, pixel creation and implementation
• Identify and analyze trends in data, deciphering underlying causes and communicating results to clients.

Portal Project Manager & Consultant at Sharjah Chamber of Commerce and Industry
  • United Arab Emirates - Sharjah
  • January 2015 to December 2020

Portal Project Manager & Digital Marketing Consultant of

Sharjah Exports Development Center

http://sharjahexports.gov.ae/

Sharjah Ramadan Festival

http://sharjahramadanfestival.ae/

Projects Manager at Ajman Ports & Customs
  • United Arab Emirates - Ajman
  • November 2016 to May 2017

• Coordinating internal resources and vendors for the flawless execution of projects
• Ensuring that all projects are delivered on-time, within scope and within budget
• Coordinate internal resources and third parties/vendors for the flawless execution of projects
• Ensure that all projects are delivered on-time, within scope and within budget
• Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility
• Ensure resource availability and allocation
• Develop a detailed project plan to track progress
• Use appropriate verification techniques to manage changes in project scope, schedule and costs
• Measure project performance using appropriate systems, tools and techniques
• Report and escalate to management as needed
• Manage the relationship with the client and all stakeholders
• Perform risk management to minimize project risks
• Establish and maintain relationships with third parties/vendors
• Create and maintain comprehensive project documentation
• Received distinguished Employee Award

Digital Marketing Manager at beehive fintech
  • United Arab Emirates - Dubai
  • September 2014 to January 2015

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Digital Marketing Manager at Paris Gallery Group
  • United Arab Emirates - Dubai
  • October 2012 to June 2014

Responsible for Digital Content & eMarketing Strategy & Campaigns

In charge of speaking of the brand on the web and editorial writing of online content.

- Participated in the definition of editorial strategy
- Developed and implemented content related to a wide variety of web-related projects, such as e-newsletters, blog posts, micro copy and online research, as well as offline materials
- Managed the editorial content calendar
- Wrote the content (blog, mag, mailings, etc.).
- Developed community strategy, ensured its implementation and ongoing optimization on major social platforms
- Developed online content and moderated social networks
- Defined special actions on social networks (contest, partnerships, events ...)
- Ensured consistency of content
- Oversaw international supplier & brand coordination, governmental departments, digital agencies and charitable organisations
- Knowledge of accessibility, usability and search engine optimization (SEO) in the context of web content
- Worked remotely with brands & suppliers from across Europe, USA
- Facilitated a network of bloggers and influencers
- Ensured the development of online communities while respecting the DNA of the brands and company
- Measured and developed the social media strategy based on performance
- Conducted regular competitive intelligence

— Develop and manage online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages.

— Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of marketing campaigns.

— Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.

Highlights:

• Part of team that launched re-designed Paris Gallery Website and oversee the daily content updates and promotions.

http://parisgallery.com/

• SEO & Social Media Advertising

PPC, CPC, CPM, CTR, SEM, SERP, etc..

Google AdWords, Google Analytics, keyword optimization, etc....

• Currently managing Loyalty Program iPhone/Android application project to be launched in parallel with new mobile version of parisgallery.com

Social Media Strategy & Management

• Managing Facebook, Twitter, YouTube, Instagram, & Pinterest Accounts

• Prepare and execute Facebook Ad Campaigns, Contests, & Promotions.

• Increased number of fans from 20, 000 to over 178, 000 fans via new online strategy and ad campaigns.

https://www.facebook.com/parisgallery

• Managing Twitter Account Daily tweets highlighting product launches, events, promotions, product information.
• Increased number of followers from 300 to over 5, 000 followers.
• Currently negotiating with Twitter to get verified account and initiate Twitter ad campaign.

https://twitter.com/ParisGallery

• Uploaded over 500 product videos to YouTube account

http://www.youtube.com/user/ParisGalleryVideo

• Launched and managing Instagram account - currently have over 6000 followers.

http://instagram.com/parisgalleryae

• Updated and revamped Pinterest account increasing followers to over 1000 in less than a month.

http://pinterest.com/parisgallery/

Using Social Media Management Tools such HootSuite, TweetDeck, Social Bakers etc...

E-Marketing / Social Media / Marketing - Brand Manager at Nazih Group
  • Other
  • January 2006 to October 2013

E-Marketing / Social Media Responsibilities:

• Launched and managing YouTube, Twitter, Facebook Pages for Nazih Group.
http://nazih.com/facebook - Approaching 45, 000 Followers.
http://youtube.com/nazihcosmetics - Over 2.5 Million Video Views & over 1600 Subscribers.
http://twitter.com/nazihcosmetics - Recently Launched in July 2012 - Over 400 Followers.
• Advanced knowledge of social media platforms: Facebook, Flickr, Foursquare, Pinterest, Twitter, and YouTube.
• Utilize Social Media Content Management Tools such as HootSutie.
• Manage presence as determined appropriate in social networking sites including Facebook, Twitter, LinkedIn and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
• Review user-generated comments and posts in a quick and timely manner and, where necessary, escalate to the appropriate internal team and/or respond to comments, when appropriate, to foster and enhance the company’s positive online reputation.
• Assist CEO, MD, AMD to create a comprehensive social media and web site strategy appropriate to the company’s beauty target and image.
• Collaborate with colleagues in marketing department and other departments in the development of social media and web site strategy and implementation.
• Serve as the expert regarding the communication aspects of social media and identify new and emerging technologies and practices for consideration by the company.
• Create, develop and manage content for the company's web presence.
• Assist in the monitoring, analysis and enhancement of web site content, organization and presentation.
• Brands managed include: Schwarzkopf Professional, OPI, Indola, Motions, Alter Ego, Energy, Krem Kap, Rica, KAZ, Dr. Renaud, Maletti, Sorisa, TAKARA BELMONT, Nilo, Mr. Steam, Jaguar, 3VE Maestri, Ardell, Aegyptia, Casmara, Elchim, Ermila, St. Moritz, Sothys, Wahl

Marketing Research at Morgan Aquaculture
  • Other
  • January 2005 to December 2005

Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.

• Assisted and coordinated the execution of advertising, branding, PR and promotion plans and campaigns that support the objectives of Group Communication, BU's and the company.
Assisted and liaised with inside and outside resources to support implementation of integrated marketing communications (advertising, branding, media) plans, campaigns, and guidelines that maximize business unit profit and credibility.
• Assisted and coordinated projects from point of inception through final mailing or publication, including design creative, photography, copywriting, copy editing.

Marketing Intern at ACS Consulting
  • Other
  • January 2004 to December 2004

Worked within a team environment to carry out a full range of marketing functions. Established product selection, pricing, and programs. Assisted in Web site promotions and in communicating marketing programs. Developed creative print and online marketing collateral. Provided direct support to Marketing Manager.

• Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as key member of marketing team.
• Contributed campaign theme idea that proved effective in delivering overall message.

Education

Bachelor's degree, International Business Management
  • at San Jose State University, California, USA
  • December 2005

Minor in Middle Eastern Studies

Specialties & Skills

Social Media Marketing
Digital Marketing
Marketing Mix
Brand Managment
HootSuite + Social Media Management Tools
Mobile App Project Managment
MS Office
Web User Experience Design
Social Media Development
Brand Managment
Photoshop
Digital Marketing
Programmatic

Languages

English
Expert
Arabic
Expert

Hobbies

  • Traveling
  • Stamp Collecting
  • Soccer
  • Reading
  • Fishing