brand manager
LG-MarketSource
Total years of experience :18 years, 0 months
• Arranged and managed regional training of 150+ sales specialist on LG products.
• Train, educate, and motivate appropriate store personnel on product features, customer benefits and overall value proposition.
• Influence District and Store leaders to support share increase and sell-out strategies within their assigned territory locations.
• Execute action plans at territory and store levels with focus on driving increased sales, market share, store mind share and sell-out performance.
• Develop and maintain strong relationships with client field leadership and retailer field leadership and associates within assigned territory.
• Ensure sales, market and competitive information are recorded and submitted after each retailer visit through The MarketSource Reporting Tool.
• Consistent follow-up ensuring goals are achieved or actions plans are formulated as opportunities arise.
• Collect and communicate market intelligence, best practices, customer feedback and market competition in assigned geography and vertical.
• Provide internal and external customers with exceptional service.
• Respond to retailer issues and concerns in a timely manner.
• Connect with local retail partner stores, field and district management to identify regional training opportunities. Deliver associate training within assigned territory.
• Facilitate resolution of issues.
• Support strategic initiatives and marketing programs.
• Understand unique characteristics of assigned industry and competitive challenges.
• Meet /exceed brand visual presence objectives by maintaining the physical presentation of display models in assigned retail locations.
• Ensure all signage or point of purchase materials are in place and the product is properly priced.