Retail Marketing Manager MINI
BMW Group Middle East
Total years of experience :18 years, 0 Months
•Define and develop MINI strategies.
•Planning of measures to exploit all market potential
•Steer the advertising and media agency to ensure that all above-the-line and below-the-line communications effectively support the Importer objectives.
•Develop product strategies to support sales and ensure implementation of retail oriented product and price measures
•Regular review of MINI and Importer performance and marketing spending's as well as the effectiveness of implemented measures.
•Execute research to define target groups and achieve market segmentation based on expanded product portfolio and exploration of new sales channels.
Started as Online Marketing Specialist implant, in August 2011 promoted to Senior Specialist PR & Social Media responsible of:
•In coordination with Central PR in Stuttgart, PR agency and the head of MBC, develop, implement, maintain, monitor and report a yearly PR-plan for the region
•Coordinate international & local press trips with local & regional media
•Develop & maintain a professional relationship with the press
•Represent MB in local and international press ride & drives
•Preparation, coordination and supervision of car fairs & exhibitions
•Preparation and execution of customer events, e.g. driving skills, launches, etc.
•Development and maintenance of the Social Media strategy for DMEL region as well as within the GD network
•Develop yearly and monthly Social Media Plans and execute them in accordance with the overall marketing strategy
•Recommend and apply relevant social media techniques, processes and tools to improve overall results and efficiency in addition to daily community management
•Development & implementation of digital marketing strategies for DMEL and its network of GD’s in coordination with the company media and digital agencies.
•Management of Mercedes-Benz regional and local websites (New cars, Test Drive and UCL)
•Deputy Editor of Mercedes-Benz Regional Magazine
• Research, recommend, and develop the marketing plan for the site
• Write and edit columns, articles, and stories to conform to publication or website style
• Manage the work of the team through design, content creation, and updates as necessary
• Understand the structure of a database and the how the content should be displayed
• Work with partners and clients directly when needed
• Understand the competitive environment within the category
-Liaising on an everyday basis with clients and the media, often via telephone and email
-Relationship building and networking with colleagues, clients and the media
-Working as part of an account team to develop client proposals and implement the PR activity
-Preparing regular client reports and attending client meetings to assess the progress of the PR campaign
-Researching, writing and distributing press releases to targeted media
-Promoting news stories and features to the media, often via the telephone
-Collating and analysing media coverage
-Event management, including press conferences and promotional events
-Attending and promoting client events to the media
-Co-ordinating studio or location photography
-Undertaking research for new business proposals and presenting to potential new clients
-Managing the PR aspect of a possible crisis situation.
•Helped in developing the overall Brand marketing in coordination with each department manager and brand manager.
•Marketing campaign and events development, execution and monitoring
•Effective communication with the Advertising agency for each brand, development of campaign creative and all related marketing activities
•Effective communication with regional office for each brand to coordinate marketing activities and budget allocation
•Responsible for all CRM reports and activities\ CRM Coordinator.
•Showroom In-Charge: where I'm responsible for all the Daily Sales Reports, On-time Delivery Reports and showroom appearance.
•Training Coordinator: supervised the trainees.
Had my university training with Olé Jordan Sales Department\ October 2005
