Sr. Manager Key Accounts, Digital Media
lane12
Total years of experience :14 years, 8 Months
Projects:
Strepsils Pakistan.
Dettol Warriors Website & Social/Digital Media - http://www.dettolwarriors.com
P&G
Pampers, Pantene, Always.
Magnum - Unilever bloggers event.
Levi’s dENiZEN Global.
Telenor Pakistan Corporate (Karo Mumkin).
Telenor Talkshawk.
Easypaisa.
Urdu1
Geo - Zara Sochiye.
Suzuki Swift Pakistan.
Urdu1.
8XM Music Channel.
TVOne Global.
Project Responsibilities:
PPC & CPM Campaigns.
Media Planning: Facebook, GDN, MSN & Website banner advertisements.
Banner Ad Conceptualization: Facebook, GDN, MSN & Website banner advertisements.
Search engine optimization & social media optimization (SEO & SMO)
Digital/Social media strategies.
eCRM.
Crisis management systems.
Client communication & handling.
Flash games & social application ideas conceptualization.
Understand & analyze key customer digital behavior.
Digital Platforms Audits.
Digital media analytics & reporting.
Monitoring of Competitive digital channels & best industry practices.
Effective digital & multi-channel marketing strategies using both, established and emerging online channels.
Relationships with bloggers.
Blogger’s event strategies.
Lead generation & pitching new clients.
Suggesting new & innovative ideas/platforms to current/potential clients.
SOPs & timelines.
Events planning and execution.
Vendor management.
Team Responsibilities:
To lead a team of 12 individuals directly & remotely.
Integral part of hiring process.
Carrying out counseling and motivational sessions.
To ensure effective and flawless flow of information between CEO, Social Media Executives, Technical team and the Client.
Business Proposals:
To develop business leads & digital media services & strategies.
To develop social media, GDN & banner advertisement plans.
Tools:
Team Lab - Project management.
Google Ad Planner.
Facebook Ads Manager.
Sprout Social - Reporting and Social CRM.
UberVU - Digital Monitoring
Google Analytics
Projects (as Project Manager):
Pantene Pakistan.
Gillette Pakistan - Perfect Team Fantasy League Campaign.
Achievements:
Achieved 1 Million+ impressions on Pantene’s facebook platform in one month.
The most cost effective fan base of 80 fans/USD ($) on Gillette’s PTFL Campaign.
Responsibilities:
To make sure the customer queries are answered.
To make sure the consignments are up too the mark.
To receive customer's orders and communicate it to the management.
Mystery Shopping.
Customer Service support quality check.
Customers' reviews about the bank.
