Assistant Product Manager
BEST al Yousifi(EHY-Panasonic)
Total years of experience :25 years, 3 months
An instinctive understanding of SDA(Kitchen Appliances) and health & fitness equipment’s.
Introduce new brands, increase profitability, build customer loyalty, position & market the brand.
Liaising with International Suppliers for Procurement & Replenishment for Panasonic & OEM Brands.
Ensure margin targets are achieved through timely management, stock allocation and replenishment, terminal stock management and retail price architecture.
Champion the brand effectively by ensuring right stock is in the right place at the right time, which leads to maximization of sales and profit margins and achievement of agreed targets.
Responsible for implementation and review of agreed promotional activities.
Responsible for analyzing, re-forecasting, and reporting the financial performance of the brand through the monthly presentation.
Responsible for pricing for all stock within the brand & margin strategy where applicable.
Working on OPSI & OTB to ensure the availability of the stocks with an acceptable stock cover.
Managing the Brand Movement & giving feedback to International Suppliers on the Movement of OEM Brands.(SWOT)
Developing internal & external relationships where necessary to benefit the Business.
Responsible for phasing, allocation, replenishment & promotional stock needs.
Maintaining staff by recruiting, selecting, orienting, and training employees; maintaining a safe, secure, and legal work environment; developing personal growth opportunities.
Maintain and analyse POS data to ensure efficient store ranging and real-time consumer preferences are gathered and acted upon in order to select and optimally place products on store shelves.
Accomplishing staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.
Maintaining quality service by enforcing quality and customer service standards; analyzing and resolving quality and customer service problems; identifying trends; recommending system improvements.
Contributes to team effort by accomplishing related results as needed.
Marketing, Trading and Management of Food Supplements, Beverages (Tea, Coffee) & cosmetics.(FMCG).
Executing plans and programs for profitability of the product portfolio.
Managing the procurement process from the vendor selection & allocation through to product delivery.
Negotiating the best costs without compromising the brand's quality or on-time deliveries.
Cover target market usage and attitude. Implementing consumer advertising, brand awareness and public affairs programs to improve brand image.
Introducing new products to enhance the value of all Products grow market share and build profitability.
IT Skills-ORACLE, SAP, Windows 8, Windows XP, MS office (Word, Excel, Access), etc. Conducted market research for Catch Natural Spring Water in Jeddah (Saudi Arabia), market research for local companies in Bikaner. Attended the conference "Direct Selling in Gulf" held at Dubai Intercontinental in the year 2009. Done Market research for the following institutes/products. • Catch Natural Spring water. • Thar Ceramics. Recognition-Queries related to Advertising & Branding were published in India’s leading Marketing magazine (A & M) in July 1998/ August 1998.
Science Graduate with Specialization in Botany, Zoology & Chemistry.