Ali Zeeshan Khan

Responsible for Managing digital services for the Knowledge & Networking Division of Informa Middle East - a leading event management, exhibitions, conferences and corporate training company based in Dubai and operating in the MENA region.

Act as the single point of contact and build a network of business partners and publishers in order to be involved at an early stage on campaigns, projects and activities potentially requiring Digital Services involvement.

My key responsibilities:
• Develop marketing strategies that measurably increase website visits
• Responsible for planning and budgetary control of digital media plans
• Track conversions and make improvements to the website and campaigns
• Develop and manage digital marketing campaigns (Google Adwords, Facebook, Twitter, YouTube, Bing)
• Utilize a range of techniques including paid search PPC, SEO, Display and Retargeting.
• Oversee social media activities, manage apps, competitions and social engagements.
• Improve usability, design and content of the website.
• Evaluate market conditions and competitors.
• Review new technologies and keep the company at the forefront of the development in digital marketing and event technologies.
• Measure the results using Google Analytics of various marketing activities based on their objectives, prepare ROI report
• Report on performance on agreed KPI's
• Manage customer database.

My Major Achievements
• Increased the digital overall traffic to 51% across 290 micro-sites and 31 large scale websites.
• Powered complete Linkedin marketing solutions and sales solutions built a complete CRM to increase the leads to sales.
• Content Portals (TheHRObserver.com, InformedEdchat.com, Informareview.com, CSRPulse.com)
• Launched Social Network mobile app for onsite visitors
• Built 7+ mobile event apps.
• Built relationship with major digital affiliate partners for B2B Events
• Build the best publisher network within the MENA Region.

Managed digital marketing projects like PPC, SEO, Mobile campaigns, Social media marketing, Social media management and web & app design.

Digital Marketing Responsibilities Includes:
• Prepare media plans for online campaigns
• Prepare online campaigns (PPC) on Google, Facebook, Youtube, Bing, Linkedin.
• Manage all email marketing campaigns, broadcasting HTML through Adestra.com
• Measure the results using Google Analytics of various marketing activities based on their objectives, prepare ROI report
• Develop marketing initiatives that measurably increase website visits.
• Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.
• Oversee and manage all content on websites ensuring a smooth user-journey and customer experience.
• Present campaign plans in accordance with the budget.
• Ensure company’s positioning and brand image is adequately reflected in the campaigns.
• Identify potential market segments and related service to direct specific promotions.
• Update company’s website with the emphasis on design and appearance, functionality, and user-friendliness.
• Link-building, meta-tagging etc. to increase organic SEO search listings.

Design-Branding Responsibilities:
• Design user-interface for websites and applications
• Develop sitemaps (User journey experience)
• Design marketing collateral (Email shot, HTML Newsletter, Web banners)
• Print campaigns from the start point to the final execution.
• Involved in creating corporate identities, brochures, company profiles
• Photography
• Design e-mailers and banners for other websites and Google networks

My Major Achievements
• Setup complete social media channels
• Deployment of social media marketing strategy and planning.
• Initiate the event mobile apps and promotion

• Design and deliver a functional web infrastructure that requires an extensive end-to-end knowledge of e-marketing, customer relation and online advertising.
• Create design prototypes, including graphic design, UI, navigation, and content layout for group websites, facebook apps, Email newsletters - Eshots and other digital media.
• Maintain the W3C standards and implementation of web 2.0 technology and CSS 3 to enhance the SEO on the website.
• Maintenance and updates to existing websites using CMS systems; to ensure the brand continuity for both websites and mobile sites in Arabic and English Languages.
• Provide leadership in exploring new capabilities in an enterprise workflow application.
• Blogs development and maintenance.
• Manage all email marketing campaigns, broadcasting HTML through Adestra.com
• Responsible to communicate plans and set expectations across the organization.
• Work with marketing managers on promotional opportunities for the websites.
• Track and measure all projects and provide summary reports to the event teams using Google analytics and going up to establish recommendations and improvements for future projects.
• Research keywords, generating sitemaps, maintain Google webmaster tool and implement onsite SEO to increase SERP.

• Serves as the producer of the group’s websites, blogs and Facebook pages and all online campaigns.
• Maintain websites (Radio4 FM 89.1, Channel4 FM 104.8, Al Rabia 107.8, Coast FM 103.2, Gold 101.3, Ajman TV), incorporate SEO, repurpose content and build new pages and sections as needed.
- Update social media outlets, including the group’s Blogs, Facebook, Twitter, Podcast and YouTube
• Create and install creative, customized desktop resources for interpretative gallery for patron use
• Coordinates production schedule, edits group’s publications.
• Produce weekly email blasts
• Serves as departmental work flow manager, tracking project timelines, accounting paperwork.
• Assist marketing managers in strategizing communication plans for social network campaigns in line with the media divisions overall objectives
• Develop and execute solid plans to increase page views, unique visitors, down time and site “stickiness” to encourage repeat usage
• Develop industry-specific online media partnerships where possible with social networking sites, relevant groups, blogs and online news sites/publications to develop our events online presence and encourage external potential-customer reach

• Project Planning, resource allocation, performance monitoring, setting absolute milestones / deadlines and ensuring that all of them are achieved.
• Manages client expectations effectively.
• Creates and executes project work plans and revises as appropriate to meet changing needs and requirements.
• Identifies resources needed and assigns individual responsibilities.
• Manages day-to-day operational aspects of a project and scope.
• Reviews deliverable prepared by team before passing to client.
• Prepares for engagement reviews and quality assurance procedures.
• Ensures project documents are complete, current, and stored appropriately. Work closely with Project Managers and other members of the Development Team to both develop detailed specification documents with clear project deliverable and timelines, and to ensure timely completion of deliverable.
• Liaison between development, design and support departments.
• Produce project estimates during sales process, including expertise required, total number of people required, total number of development hours required, etc.
• Conduct interviews to hire new resources for the organization, Participate in management issues.
• Training and Development of resources.