Program Manager
Yes Bank
Total years of experience :12 years, 6 Months
Key Result Areas:
Executing & implementing key wealth & priority banking business strategies, thereby resulting in increase in market share, sales volume & added bottom line
Explored potential business avenues & managed marketing & sales operations for achieving the business targets; initiated market development efforts and increased business growth
Developed sales department budget, determined appropriate staffing levels and identified ideal marketing expenditures
Communicated with Board Of Directors & Executive Team and participated in strategic meeting and prepared quarterly sales presentations
Trained new sales managers, marketing department heads and store managers; planned the calendar and execution of various programs for various retail chains as per budget
Promoted newly launched products across the region and ensured new launches were listed by the partners
Ensured smooth operations in the region by closely working with cross-functional teams such as Visual Merchandising (VM), Projects, HR, Marketing and so on
Highlights:
Achieved 120% of assigned CASA & Trade FOREX Target & qualified for performance incentive for all quarters
Formulated the 6C Model to grow business at Yes Bank
Managing campaigns for the LPM team end to end
IATA, PepsiCo, and Cross Sell
Successfully set up a process for flow of leads to last mile
Tracking the business growth on weekly basis and highlighting it to the Internal and External Stake Holders
Coordinating with the Call Centre team for fulfilment of leads and tracking them on CRM
Cross Selling products to existing YBL customers to increase CASA business
Key Result Areas:
Managed a team of 2 Account Managers with major focus on driving annual sales from a client of $4 Million USD to $6.5 Million USD in a Year
Administered top key accounts operating under Lifestyle & Jewellery categories mainly Computer Accessories, Hard Drives, Pen Drives & Memory, Home Entertainment, Home Electronics, Video Games, Clothing, Shoes, Jewellery, Home Decor, and Handicrafts
Delivered quarter on quarter business growth, thereby achieving the organisation target
Communicated clearly the progress of weekly, monthly & quarterly sales to internal and external stakeholders
Maintained and ensured health/hygiene of all the sellers at all level
Reviewed every account in the portfolio in complete detail to understand the current level of performance
Worked with the Insights team to analyse the client’s performance on eBay
Drove new product launches, campaigns on behalf of the client by marketing promotions
Undertook full accountability for the client’s performance and growth on eBay
Built and maintained strong, long-lasting client relationships
On boarded Merchants and Top Brands to sell Globally on eBay
Travelled to industry conferences for New Acquisitions
Up sold eBay products for better footfall/visibility
Maintained leads funnel and updated report on weekly basis
Conducted workshops and seller training
Negotiated commercials, agreement terms for Brand Tie-Ups
Guided sellers to maintain Seller Health on eBay for long term continuity
Liaised with the Account Management Team and addressed any client concerns on a day to day basis
Highlights:
Cracked a deal with the SEEPZ SEZ authority for smooth process of shipments from the SEZ location to the end consumer; on-boarded nearly 500 Jewellery Merchants to be listed on eBay.com
Implemented Seller Excellence Programme - A contest to all managed sellers on eBay, aimed at increasing the current business by another $5mn
Drove GMV growth for eBay, Jewellery & Watches Category; led merchandising, brand development & retention and augmented the existing business through various eBay channels
Assisted client regarding payment gateway (PayPal)
Marketing and Sale of online Diamond trading portal
Sales of IJ awards show
Space selling
Sale of Magazines and Directory
New client acquisition
Corresponding on behalf of organisation with the Clients
Consolidating list of clients, addressing their queries through phone and E-mail
Managing and Updating Customer data base
Adopting different Marketing plans and strategies
Monitoring competitors activity
Worked as a Junior executive, handled
Term loan and Cash Credit, NPA (Non Performing Asset), To handle bank auditors and Clients of different company, Maintaining Monthly and quarterly stock statements of banks, Reconcialiation
Completed my Part Time Executive MBA
Specialised in Acxounts and Finance with First Class marks.