Head of Digital & Multichannel Marketing AMEE Region
Sanofi
Total years of experience :29 years, 8 months
Digital and Multichannel Head @ Sanofi Pasteur-Africa, MiddleEast and Eurasia AMEE Region.
Hitz is a Dubai based start-up created by a group of investors and an ambitious team of experienced professionals from diversified fields of Information Technology, Digital Marketing and Operational Excellence. The main goal is to embark on the rapid growth of digital technologies in the Middle East region to design, build and operate innovative platforms for ecommerce, digital health and other online verticals. So far, two ecommerce platforms have been released; www.hitzarabia.com and www.hitzluxury.com are the first entertainment shopping websites in the Gulf region, integrating a "pay to play" eCommerce model, games and gamification elements with an online shopping experience.
Altibbi (www.altibbi.com) is the largest Arabic medical online platform, which empowers millions of the Arabic speaking population with educational and informative medical content in the form of articles, videos, and infographics, as well as giving users the opportunity to connect with healthcare experts from around the region.
At Altibbi.com, I was responsible for setting companywide strategy and developing a customer platform for users, doctors and stakeholders (pharma, medical devices, insurance companies...), and building product portfolios that translate into digital solutions leading to growth, regional expansion, and attracting investors.
Abu Dhabi International Medical Services (ADI www.adi.ae) is one of the leading healthcare solutions provider in the UAE specialized in delivering local and regional turnkey medical projects with organized logistic services. ADI is representing some of the world’s renowned medical equipments, healthcare supplies and pharmaceutical manufacturers such as: GE Healthcare, Ultrasonix, IBA, Wright Medical, LINK, West Medica, LG Life Sciences, Arthrocare, Alphatec Spine and LCA Pharmaceuticals amongst others.
At ADI, I was responsible for restructuring the company to create an efficient org structure, retaining relationship with key suppliers, establishing new partnership with Pharma and medical devices, and supporting medical project planning and execution teams to win, execute and deliver successful turnkey projects.
Responsible for setting companywide revenue generating strategy to achieve company’s vision. This includes P&L responsibility for various business divisions within the MENA region In particular leading a multi-location set up with large teams; develop strategy and tactics for each of: hiring, training, mentoring, pricing, sales methodology, market segmentation, office expansion, customer satisfaction and competitive differentiation.
A Business Unit Head at Merck is a senior position where both Sales and Marketing operations are managed. As a Business Head I was accountable for the productivity and efficiency of the Oncology and anti-infective teams of Sales and Marketing Managers in the Gulf Region to drive business and market share forward in line the approved Marketing Plans and Operating Budgets.
Four main areas of responsibilities:
1. Marketing Management.
2. Sales Growth and Profitability.
3. Market Access, Regulatory and Formulary Inclusions for existing and new line of anti-infective and cancer products.
4. Human Resources and Team Development.
As Product Manager, responsible for the antihypertensive franchise in the Gulf Region, my main responsibilities were the following:
1. Localize and customize the global approved marketing strategy and product plans of the Antihypertensive franchise to fit the local market needs based on the results of market research data and market understanding programs.
2. Design and produce a medicolegally approved promotional material and programs to train the sales force and Line Managers and ensure flawless implementation to achieve leadership in terms of brand visibility and market share.
3. Build and manage a pool of top Thought Leaders (KOL’s) in the field of cardiovascular diseases across the Gulf region and effectively engage them in Scientific Events and University Programs to maximize return on investment in line with high ethical and professional values & standards.
4. Analyze the marketing situation in accordance with product category, sales, competition, product growth and promotional activity utilizing IMS data and product performance to identifying growth, problems and opportunities and take immediate actions and decisions for corrective implementation in the field.
The primary responsibility is to manage the district sales team in order to achieve all approved sales objectives.
Ensure adequately staffed sales team with motivated and qualified employees by selecting, coaching, developing, rewarding and retaining the right people.
Six main areas of responsibilities:
1. Territory Management
2. Sales and Market Share
3. Product Discussions
4. Special Events Management,
5. Personal & Team Development
6. Reporting Systems
The primary responsibility is to manage the district sales team in order to achieve all approved sales objectives.
Ensure adequately staffed sales team with motivated and qualified employees by selecting, coaching, developing, rewarding and retaining the right people.
Additional responsibilities: managing the local distributor and ensure proper Inventory management, forecasting, regulatory and tendering management
Additional to the day-to-day responsibilities of promoting the assigned line of MSD products and achieving/ exceeding the assigned sales and strategic targets; I was also responsible for : managing the local distributor and ensure proper Inventory management, forecasting, regulatory and tendering management
Promoting different lines of MSD's assigned products to achieve and exceed the set sales targets.
Main Responsibilities:
Territory Management
Scientific Event Management
Product and Customer Knowledge
Reporting