Mohamad Amir Saleh Basha

 Full responsibility of Sales, Marketing and related business processes
 Expanding ITC business with current and new customers by increasing the number of new customers by 50% within two years
 In spite of the huge drop of oil prices effecting the GCC markets negatively, managed a sales volume of Thirty Million SAR within the first 5 months of 2016
 Market 1000 courses through 600 scheduled events targeting B2B and B2C segments
 Managing and developing the key accounts relationship such as ARAMCO and SABIC
 Adding new major key industry leaders such as NAGHI Group, Al Futtaim Group and others
 Established full call center with 10 agents offering telesales & customer support services
 Gave in-depth training in accordance to the international sales training standards to the first line sales team & training the trainers addressed to the branches’ sales managers
 Optimizing the CRM to match the market changing needs

ILS Information & Logistics Services is an IT solutions’ provider in Saudi Arabia. ILS is originally the MIS department of Basamh FMCG Trading Group in Saudi Arabia.
I have given the full responsibility for building the identity of ILS in KSA, based on that I have managed having ILS to represent SAP Business Objects, Microsoft, K2, Vocalcom as an official partner to these leading global vendors.

Key Deliverables:

Under Sales:
 Responsible for all operations of Sales / Marketing Department including Planning and direct staffing, training, and performance evaluations to develop and control sales programs
 Managing multiple client relationships and engagements
 Playing a key role on identifying new markets and attracting new clients
 Developing strategic sales plans
 Responsible for sales revenue quota objectives (revenue, margin and enterprise quota) on quarterly basis Leading a team of Sales Account Managers / Corporate Sales Executives and working towards increasing their productivity
 Responsible for managing, leading and motivating the Sales team to achieve the monthly, quarterly and yearly targets
 Credited with successfully organizing and positioning company's marketing activities and achieving revenue of 1 Million US$ during the first year of actual work with 1 Salesman & 1 technical Resource Only.
 Achieved very high collection (zero debt level) through strict terms that convinced the customers to pay on time (Mainly in Advance)
 Excellent communication/ presentation skills with ability to reach out and tap potential clients in the market

Under Marketing:
 Full P&L responsibility
 Sponsored & participated in most of the Vendors’ events in all KSA major cities.
 Successfully Promoted the services of the company achieving 23 projects within the first year (2008) of launching its services delivered to very big names of enterprises in Saudi Arabia
 Enhancing market share by proactively prospecting, pursuing and closing new business
 Provided regular promotions on licenses & services to accelerate the closing stage and meet the set targret.

Under Business Development:
 Managed to develop the relationship with SAP & Microsoft to have ILS Co. as an Official Training Provider in Saudi Arabia
 Nearly 85% utilization of resources was achieved through a very smart process of balance between the contracts to be delivered, the available technical team, the sales & marketing activities together with new expansion plans of both technical & sales teams
 Providing support to the General Manager with respect to the strategic planning and management of a growing business
 Applying Microsoft CRM system (latest version) to have better control and follow up of the team & projects
 Ethical Compliance-based stance that nurtures respect and supports healthy growth and profit

NTG group is among top 100 companies in KSA ranking 43rd & occupying 1st position among IT companies in KSA. The group consists of 14 subsidiaries (some of them are: ACS: Arabic Computer Systems, Mubasher, AIM, Arabsoft, Jeel … other details are available at: www.ntg.com.sa.

Key Deliverables:

Under Marketing Position:
 Played key role in developing consolidated marketing plans for the group and its 13 subsidiaries
 Full marketing responsibility of the successful brand "Mubasher: Stock-Market Trading Solution”
 Managed “Mubasher” Public Relations & Marketing events very successfully
 Successfully arranged an Event within 10 days advanced notice which was attended by 350 VIP’s in Riyadh city
 Supervised a special training courses for the end-users providing advance guidance for customers to learn how to deal with Stock Market tactics

Under GM position:
 As a GM to one of NTG subsidiaries, responsible for promoting its services in Saudi Arabia "Yaseer Co.'" Installment Facilities of different Technology Products
 Responsible for signing agreements with top manufacturers in Saudi Arabia
 Signed 12 new strategic contracts with key-manufacturers in Saudi Arabia that resulted in exceeding 60 different locations around KSA; whereas it had only 15 locations before I join.
 Responsible for the expansion of the “Yaseer Co.” from 3 main cities of KSA (Riyadh, Jeddah & Khubar) by adding 6 cities more which are: Mecca, Medina, Huffuf, Hafr El Batin, Buraidah & Khamis Mushait
 Developed the concept of the services it provides to meet the end-user’s expectations

The company is a newly established one, it provides all types of Brand names' PCs & notebooks such as, Toshiba, IBM, DELL, ACER, HP....etc. for both Governmental & Private sectors on both B to B and B to C basis (Business & Consumer).

 Overall responsibility of creating Sales And Marketing Strategies to generate revenue and profits in alignment with target business goals especially in the Small and Medium Business sector
 Managed selling different PCs targeting 420, 000 teachers in Saudi Arabia under the contract signed with MOE - “Jehazi” program (today Jarir is promoting it)
 Developed and managed sales, marketing, and customer service teams to drive for customer satisfaction, sales improvement, product portfolio enrichment and supplier partnership enhancement
 Supervised all marketing materials published and distributed in cooperation with the sponsoring Banks including its website
 Maintained good team work spirit and coordinated well with other functional departments, such as finance, administration and HR departments, to facilitate overall business operation
 Saved the company from a fatal decision and insisting on ordering the right product based on the results of a questionnaire which has proved that 67% of the customers were looking for Notebooks whereas the order was 100% of desktop PCs
 Generated sales revenue of more than US$4.6 million annually Credited with Wide spread expansion of company's services; mainly in Riyadh achieving a sales record of 700 Notebooks within 2 months after 1 month of launch
 Monitored stock per sub-brand & prepared the related promotional plan for slow moving product lines
 Hired 9 active Salesmen, trained & followed up on their sales targets on daily, weekly & monthly basis
 Signed strategic contracts with 6 new key governmental accounts, arranged proposals and finalized signing of contracts or/and agreements with them

L’AZURDE group is No.4 biggest manufacturer of golden products in the World producing different types of golden products reaching an annual of 18 Tons of finished products (nearly 600k golden pieces), creating & excerpting the latest international fashion trends through attending international famous fairs.

Key Deliverables:
 Full Responsibility for Marketing the most expensive product of 18 Karat in the countries of Saudi Arabia, UAE & Kuwait
 Responsible for Preparing & Executing the Business Plan of a product with 18 sub-categories
 Instrumental in managing productions' orders to meet the actual demand of the market
 Managed the western & southern region of KSA with 64 sales professional & achieved historical record
 Attended International Fairs to maintain the latest fashion to be transferred into the local markets on time
 Covered demand of 3, 000 retailers in Saudi Arabia alone & another 700 in UAE
 Conducted heavy & periodical site visits to retailers in all cities in Saudi Arabia, UAE & Kuwait
Highlights
 Achieved Historical Records in Sales Volumes for couple of years by dedicating all resources to achieve sales & collection targets covering 45% of the business of the Group; i.e. (8.1 Tons around 500, 000 golden pieces = over 100 Million US$ annually)
 Generated a 38%growth in sales when being a National Sales Manager
 Re-launched successfully the most expensive discontinued product and converted it into the most successful and hot selling one by keeping its original prices and started to compete with the imported Italian & Korean
 Achieving a growth of 25% as YOY during 2001 as marketing manager for 18K product
 Prepared full market-coverage plan of sales force (20 salesmen & 20 assistants) to guarantee the distribution of 2.5 Tons of 18 Karat finished products (nearly 83, 000 pieces) among 2000 active retailers in all mentioned countries
 Prepared annual forecast’ plans of 7 main categories & 18 sub-categories in addition to its pricing segments based on actual cost & the opportunities of the market
 Launched new models & collections twice a year according to the seasonality requirements

Oras Industrial Contracting Company is a joint venture between ORASCOM Group - EGYPT www.orascom.com and MAS Economical Group - SYRIA www.masgroup.net; handling wide part of Orascom products and providing various industrial projects to the Syrian, Jordanian & Lebanese Markets

Key Deliverables:
 Reporting directly to the Presidents of Both Groups
 Held complete P&L and budget responsibilities.
 Established a totally new industry of an IT system by getting an Exclusive Distributorship for selling “BaaN” ERP system (that comes 2nd after SAP at that time and is merged lately under InfoTech) that in the Levant territory (Syria, Lebanon & Jordan)
 Presented “BaaN” ERP System to all well-known manufacturers under the sponsorships of the Chambers of Industry in Syria, Lebanon & Jordan through decent highly skilled conferences attended by many ministers who are responsible for the related fields in their countries.
 Expanded the business to meet the demand of other industrial requirements in Syria, such as, Railways equipment by “Vossloh” Co.− Germany, Electrical Generators by “Aries” Co.− UK and an exclusive agent in Syria for farms fog-spray machines by “Tifa” Co.− USA.
 Delivered fully turn-key projects starting from getting international quotations and opening the LC reaching to the delivery of the equipment, training & supervising the warranty period.
Highlights
 Expanded the industrial field reaching wide network of international suppliers in the fields of:
o 20 manufacturers in Earth-Moving products
o 8 manufacturers in Electrical Generators & Motors.
o 6 manufacturers in Cement Construction Equipment.
o 5 manufacturers in Water Pumps & Valves industry.
o 2 manufacturers in Oil Pipes, Valves, Related Supply Accessories and Oil Leakage-Fighting Systems.
 Some of the turn-key projects delivered were:
o The supply of different types & sizes of oil pipes & valves from Turkey.
o The supply a huge electrical generator of 410 KVA from Aries Co.− UK to the faculty of education in Damascus University.
o Implementation of “BaaN” finance module in MAS Economical group.
o The delivery of many fogging machines of different capacities from Tifa Co.− USA to many municipalities in Syria.
o The delivery of a loader & a roller to the United Nations Branch in Damascus imported from USA & China.

The ground support equipment department in Damascus airport is responsible for having all ground equipments that serves the aircrafts ready in high operational situation in order to prevent any failure during serving the aircraft which in turn will prevent any delay for the take-off of both domestic & international flights.
1) Feb−94 till Apr-95 Technical Duty manager:
*. Assure the standing-by of all ground support equipments that will serve the night-shift flights, reporting to the department's manager.

NB: From Feb-93 to Jan-94 I got one year unpaid leave from Syrian Air Lines to work in Saudi Arabia with Procter & Gamble’s official representative.

2) Mar−92 till Jan−93 Chief of the repair section:
*. Chief of both transportation & ground support equipment workshop branches.
*. Provide & supervise the execution of the periodical maintenance programs of /300/ vehicles available in the airport that are classified under /10/ different purposes of vehicles.
*. Mobilize any type of vehicles to cover those which are under maintenance process.
*. Obtaining external resources from the local markets for applying any type of immediate specialized technical repair; including verifying the failure, the cost, the repair being done and the workshops’ quotations.
*. Supervise the purchasing procedures for any non-available spare parts by having multi-suppliers for multi-items.
*. Mobilize the fleet of transporting cars & mini-buses as per the flights’ schedules for picking up the crews from & to the airport.
*. Managing a team of 13 engineers + 150 highly skilled technicians.

3) Jan−89 till Mar−92 Many Technical positions & assignments such as:
*. Deputy Chief of vehicles affair section - concentrating on warehouses management & spare parts international & local procurement.
*. Chief of the transportation vehicles branch - concentrating mainly on optimizing & mobilizing the fleet of drivers & vehicles (150/ vehicle).

Technical Supervisor
Official representatives of P&G (The leading marketing school in the world), the distributors of Tide, Ariel, Pampers, Pantene, Head & Shoulders … etc.
They have huge distribution center that have very remarkable activities of daily huge trucks loading & unloading different types of the above mentioned items.

*. Conducted extensive detailed sales courses & tactics - which are considered a MUST when joining P&G.
*. Attended many brain-storm sessions attended by the owner & participated remarkably.
*. Assigned by the owner to make a complete study of robotizing the main distribution centre of the group.
*. Submit analytical & periodical reports to the top management stating the productivity of the main/sub warehouses & redemption centers around the kingdom & evaluates their periodical performance.
*. Conduct technical studies about the maintenance of the available equipment, make the technical evaluation and submit recommendations for buying new ones such as, trucks & forklifts; in addition to that, study the allocation of these vehicles per warehouse monthly load & take the decisions accordingly to ensure reaching the optimal use.
*. Prepare the maintenance periodical schedule for all available vehicles & distribute them among the technicians & the drivers to guarantee applying the instructions properly.

NB: I’ve spent one year only due to the failure of renewing my un-paid leave that I’ve got from Syrian Air Lines because resigning from Syrian Air Lines was NOT possible at that time.