Amit Goutam

• Engage in the daily proactive customer contact and sales efforts (via phone, email, conferences, forums, webinars, presentations, trade shows and targeted mailings) and build pipeline
• Support SAS in the overall marketing efforts to build brand awareness and product promotion
• Conduct market research to find answers about customer requirements, habits and trends as well as monitoring competitor activity
• Leverage marketing agencies to generate audience for events and market mapping
• Convert leads into opportunity that come into the sales funnel through digital and offline marketing activities
• Work with marketing, direct sales teams and channel partners to achieve mutual success
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Liaise with external vendors to execute promotional events and campaigns
• Develop and execute sales engagements across various verticals in Indian geography
• Keep the leads CRM information up to date through cold calls and emails to potential customers.

• Selling various services and offerings of the company in the US geography
• Understanding customers' specific business needs and applying product knowledge to meet those needs in the domain of transaction processing
• Identifying and developing new business through networking and courtesy and follow-up calls
• Preparing and delivering customer presentations and demonstrations of the software, articulately and confidently
• Marketing and promoting a portfolio of products by writing and designing sales literature and through attending industry events
• Meeting sales targets set by managers and contributing to team targets
• Networking with existing customers in order to maintain links and promote additional products and upgrades.

• Preparing and delivering customer presentations, and demonstrations of the software, articulately and confidently in US & Canada geography on Business Process Automation tool
• Generating technical sales proposals and contracts (Statement of Work, Services Proposals)
• Maintaining records of customer communication and sales activity in our CRM (SFDC & Marketo)
• Understanding customers' specific business needs and applying product knowledge to meet those needs
• Identifying and developing new business through networking, research and courtesy and follow-up calls
• Maintaining awareness and keeping abreast of constantly changing software, systems and peripherals
• Providing technical advice to customers on all aspects of the installation and use of computer systems and networks, both before and after the sale
• Advising on software features and how they can be applied to assist in a variety of contexts, such as accounting, manufacturing or other specialist areas

• Develop, update and improve marketing plan, marketing collaterals & website content
• Undertake the content marketing though social media, email marketing, perform Google Analytics
• Assisting with the production of marketing materials and literature
• Coordinating the production of a wide range of marketing communications
• Providing support for marketing events Trade shows and exhibitions as required
• Assist with the collation of information for promotional literature, images, testimonials etc.
• Writing articles and promotional material for the company through CMS
• Preparing interesting written content (news articles, guidelines, interesting stories etc.) for the website
• Uploading marketing material to online libraries, internet groups and social media sites
• Updating and maintaining the marketing department's documentation and databases
• Managing events, booking venues and ordering marketing materials
• Liaise with external agencies for market research, independent surveys and feedback.

• Promoting and selling Capital One’s AXA Insurance and Financial services to the customers; adhering to UK Financial Services Authority regulations
• Executing promotional initiatives and strategy to profitably increase utilization
• Communicating with target audiences and managing customer relationships
• Close sales using a consultative approach which advises customers on the range of products available and sell in the best-fit for them
• Deliver personal and team sales target as per sales strategy
• Capture customer data accurately and input it to a CRM platform

• Participate in sales calls (teleconferences) and webinars with clients
• Effectively demonstrate our services & cultivate partnership relationships with prospects
• Identify decision makers amongst the targeted leads in order to start sales process
• Research leads and introduce the company’s services
• Liaise with clients in different countries like US, UK, Canada and EU
• Participate in management meetings and take responsibility for sales improvement initiatives
• Collate and consolidate report on monthly sales activity as required by management
• Maintain excellent relationship with clients to negotiate projects, tasks, turnaround times etc
• Emphasize service features and benefits, quoting prices, and assist in preparing fee proposals
• Manage client data in the confidential manner for quality, accuracy and completeness.