Marketing Assistant & Programme Counsellor
The University of Manchester Middle East Centre
Total years of experience :12 years, 9 Months
Part of the prestigious Russell Group of universities, with outstanding facilities and the widest range of courses, offering education to working professionals across six global centres
Career Highlights:
• Hands on expertise in online marketing, with a core focus on lead generation, lead nurturing, campaign management, email marketing and events management
• Designed, planned and executed multi-channel marketing and effective lead generation activities across the MENA region, thereby successfully achieving intake targets
• Managed centre’s marketing budget by planning and executing branding, marketing & student recruitment activities including paid/organic digital marketing campaigns, print media, ATL, BTL, events, as well as social media management
• Successfully implemented regional CRM and integrated marketing automation, web-analytics and events management tools to ensure the campaign optimisation and determine smarter investment opportunities
• Monitor and ensure the effectiveness of marketing initiatives and campaigns, measure ROI, and seek to continuously improve methods and outcomes
A B2B professional services company established with the mandate to provide market entry services and operational support to UK SMEs.
Career Highlights:
• As the second member of the founding team, devised and maintained office systems, including data management ensuring confidentiality
• Provided ad hoc administrative support to senior management by facilitating necessary information to formulate strategies, policies and procedures
• Worked closely with the Department of Economic Development (DED) to support issuing trade licenses for UK companies wanting to set up business in Dubai
• Supported UK SMEs through the formation process into the BCB incubator and provide further assistance to enable them to flourish subsequently
• Managed the marketing aspect of the British Centres for Business in Dubai, including managing partners and suppliers handling digital marketing and social media accounts
• Manage and maintain company website with latest news and articles, as well as send out monthly newsletters and client advisories
An international business school offering top ranked MBA, Masters and Bachelors Programmes across five global campuses around the world.
Career Highlights:
• Provided vital link between candidate and Business School and oversee the entire recruitment process - from initial screening and consultations to confirming the admission
• Supported management in implementing effective conversion activities thereby, successfully reducing conversion time
• Controlled and managed admissions pipeline, and consistently achieved individual as well as team targets
The World’s Biggest Hotel Family, with more than 4000 independently owned and operated hotels
An independently owned three-star hotel with more than 720 rooms
Importers, Exporters and Sourcing Agents of Textile Products
Concentration: Corporate Strategy, International Marketing, Branding and Advertising
Key Areas of Study: Managing Cultural Diversity, Delivering Added Value, and Advance Consumer Behavior
