Ammar Qari

- Handling and Managing Commercial division
- Planning Strategy
- Sales, Marketing, Business development and Customer service
- Client Relationship Management
- Branding
- Team Management
- Managing more than 1 bn SAR revenue

- Develop the sales plan and budget
- Establish and promote strong and long-lasting relationships with key customers
- Achieve Company Goals and targets
_ Managing Sales Team and offices in Riyadh, Dammam, Dubai and Bahrain in addition to the main office.

Managing the Sales and Marketing activities and Property Management team for daily activities and obtaining the customer satisfaction.

 Successfully Managed and supervised the project of changing the company’s identity from Eimar Arabia to Intimaa.
 Training, educating and raising the staff awareness about the company’s new vision and identity.
 Developing the process and procedures for Marketing, Construction Development and Property Management departments.
 Actively participated and organized the employees event and the press release conference.

Highlights:
 Successfully updated the feasibility study for the project.
 Efficiently developed Marketing plans and Strategy for the Company.
 Instrumental in assisting the seniors for preparing for ISO Certificate for the company and designing and implementing the organizational policies.
 Actively participated and organized one exhibition for the company.

Key Responsibilities as Sales and Marketing Manager (Jan '12 - Present):
 Designing an integrated range of sales strategies & marketing concepts, consistent with overall goals and objectives of the organization.
 Managing sales/marketing of company’s products by developing and training the sales force and leading team.
 Identifying opportunities to implement sales whilst ensuring excellent and superior customer service to future clients.
 Updating marketing and feasibility study of the project.
 Building the customer database and establishing good relationship with the customers.

The Organization is a leading cable manufacturing factory in Saudi Arabia.

Joined as Sales Manager, charted an impressive growth curve through exceptional performance to the current position of Export Sales Manager.

Designation Chronology:
• Dec '10 - Present: Export Sales Manager
• Feb '09 - Dec '10: Sales Manager

Highlights:
• Successfully registered and pre-qualified the company with SEC, SASO and other important Ministries and Utilities.
• Efficiently developed and implemented export plans across GCC, Middle East and North Africa.
• Instrumental in assisting the seniors for achieving ISO Certificate for the company and designing and implementing the organizational policies.
• Actively participated and organized 6 exhibitions for the company.
• Played a key role in surpassing the set target of the department.

Key Responsibilities as Export Sales Manager (Dec '10 - Present):
• Designing an integrated range of sales strategies & marketing concepts, consistent with overall goals and objectives of the organization.
• Managing sales/marketing of company’s products by developing and training the sales force and leading team to maximize turnover within stipulated geographic areas.
• Formulating export tender and contract documents, evaluating tender proposals and making recommendations to the upper management for selection of contract on the basis of tender superiority.
• Scrutinizing proposals, pre-qualification documentation, preparation of tender documents, bids, negotiating with investors to institute partnerships and market the properties.
• Identifying opportunities to improve export sales whilst ensuring excellent and superior customer service to existing clients.
• Preparing sales forecasts based on survey of market potential and competitor analysis.
• Maintaining a detailed export customer database of all clients and prospects encompassing, client details, referral follow up, new solicitation and other programs as developed.

Key Responsibilities as Sales Manager (Feb '09 - Dec '10):
• Developed and implemented sales plans to accommodate corporate goals. Directed sales forecasting activities and set performance goals accordingly.
• Researched and analyzed present/ future market opportunities/ trends with the objective of recommending to senior management suitable strategies and tactics to exploit these opportunities for sound and profitable growth.
• Handled entire range of sales operations and transactions for the government and other public utilities on behalf of the company.
• Created and developed new business clients as well as sustained existing customer base, converted leads into business for the company and ensured renewals to surpass targets.
• Drove focused and exclusive marketing campaigns targeting high-end investors and venture capitalists
• Compiled customer data, created and regularly updated customer database to efficiently handle customer accounts.
• Administered and supervised SEC contracts as well as analyzed comprehensive legal and business terms.
• Actively organized and coordinated the exhibitions to promote a positive image of the company resulting in augmented sales.

Joined as Sales Engineer, charted an exceptional growth curve to merit multiple promotions to the position of Sales Manager.

Designation Chronology:
• Jun ’07 - Feb ‘09: Sales Manager
• Feb ‘06 - Jun ’07: Sales Engineer

Highlights:
• Played a pivotal role in surpassing the set departmental targets for consecutive 2 years and obtained approvals from many organizations across KSA and GCC regions.
• Played a key role in the old markets restoration across Yemen, Kuwait and Somalia.

Key Responsibilities as Sales Manager (Jun ’07 - Feb ‘09):
• Formulated, executed and monitored client-servicing strategies based on market intelligence of competitors, while kept the upper management updated about developments.
• Set plans/forecasts, planned and organized work, set priorities and made efficient use of available resources to attain the company sales objectives.
• Supported rapid sales growth through development and implementation of sales channels with a high level of efficiency, quality and cost effectiveness.
• Established strong market presence by developing ethical sales methods and improved the quality of service provided.
• Administered all tasks associated with verification of important contracts and prototyped possible approaches to problems in contracts for smooth execution of activation process.
• Identified sales prospects and followed leads to increase customer base as well as updated the contact lists of the company for communicating effectively.
• Led and trained, existing as well as new sales personnel joining the organization on various aspects of selling strategies, operations and systems information, conducted drives to ensure client awareness about up-gradations in products.
• Generated necessary reports including the sales forecast and presented the same to the senior management for taking further corrective actions.

Key Responsibilities as Sales Engineer (Feb ‘06 - Jun ‘07):
• Developed and executed aggressive strategic sales/marketing plans targeted at capitalizing existing client base. Coordinated implementation of marketing plans to increase revenues/profitability and expand market presence.
• Augmented business/profits by securing new deals, analyzed/ proposed new business ideas to the management to tap opportunities.
• Actively focused on improving customer relations through better services, thus expanding business reach and proactively creating new sales leads.
• Coordinated with clients for analyzing cabling requirements and accordingly recommended suitable and economical solutions in compliance with established quality standards.
• Conducted market research, anticipated future market opportunities/competitive threats, formulated and implemented marketing plans to expand company’s business.
• Compiled technical documentation and verified product certifications and other quality records to ensure that the documentation meets the specified requirements.
• Evaluated and drafted tenders/proposals and ensured the bid documents are technically, commercially and legally reviewed.
• Examined responses to RFQs, conducted technical analysis preceding negotiations and finalized suppliers and associated contracts/agreement clauses in accordance with organizational policies and procedures.

Previous Professional Experiences:
Dec '04 - Jan '06: CAD - GIS Center, Jeddah, KSA.

Joined as Assistant Instructor and charted an exponential growth chart, securing accolades and promotions in my organization through designations and merited promotion to Sales & Marketing Representative.

• Jun '05 - Jan '06: Sales & Marketing Representative
• Dec '04 - Jun '05: Assistant Instructor