Ammar Qadri, Digital Marketing Manager

Ammar Qadri

Digital Marketing Manager

Revton

Location
Jordan
Education
Bachelor's degree, Management Information System (MIS)
Experience
11 years, 8 months

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Work Experience

Total years of experience :11 years, 8 months

Digital Marketing Manager at Revton
  • Jordan - Amman
  • November 2021 to April 2023

• Define and shape marketing strategy to align with a business goal and reach the right positioning for the brands.
• Manage customer acquisition process for e-commerce in GCC including marketing activities and performance marketing.
• Manage different functions' performance to optimize e-commerce customers' experience
• Work hand in hand with the commercial team to prepare offers and messages to enhance sales and brand positioning.
• Meet monthly KPIs by taking necessary actions to form performance and other functions (Commercial, social media, UX enhancement, SEO, CRM, and email marketing.
• Analyze customer behavior from multiple touch points covering media buying channels and website purchase behavior using google analytics and google data studio (Lookers).
• Stock Movement Analysis and highlight high conversion rate products
• Meet partners to share reports and the following activities.
• Make necessary UX recommendations based on hot maps and data analysis and partner type (Brand/ Marketplace).
• Mapping and modifying customer journeys and user experience based on data from different touchpoints
• Create and submit tech tickets using Jira and Axure to provide clear wireframes.
• Partners: Fragrance.com, Hummel, Agent Provocateur, Linzi, Iman Noor, and Lyle & Scott

Founder at The Backpackers
  • Jordan - Amman
  • December 2017 to November 2021

• The Backpackers' mission is to optimize digital efforts for businesses in green and sustainable methods via sustainable & scalable protocols.
• Help businesses & entities in digital transformation from a marketing perspective.
• Provide business analysis and digital marketing strategies.
• Build and enhance marketing teams by focusing on knowledge, experience, and leadership skills.
• Create Standard Operating Procedure (SOP) for the digital marketing team to manage information flow.
• Provide training for groups focusing on enriching digital marketing knowledge and best practices based on business type and goals.
• Clients: QZSoultions, Business Box MENA, NoorPlay, Ridwan Schools, Jordan Pharmacists Association, AlOsra Chain Pharmacy, and Sifsaf.com

Social Media Department Manager at JORDAN ONLINE AND OFFLINE SERVICES
  • Jordan - Amman
  • March 2016 to September 2017

Built and managed a team of eight social media specialists in different levels, acquire social media accounts for high profile accounts in Jordan in different fields and being digital marketing advisors for these accounts.

• Founded and led the company’s Social Media division resulting in acquiring nine accounts from Jordan.
• Negotiated, closed and managed projects worth $90, 000 (63, 900 JOD) in revenue.
• Turn around low-quality content accounts such as “Hyundai” and “KIA” to be more sustainable accounts.
• Increased engagement and reach ratio for KIA by %6 of the past year.
• Increased engagement and reach ratio for Hyundai by %26 of the past year.
• Provided successful social media coaching for employees which made a huge impact on accounts they handled.
• Built remarketing lists for our clients for using it in any campaign on Google & Facebook.
• Built simple document management system for each account resulting sustainable quality of handling accounts.

Social Media Department Manager at MAWDOO3.COM
  • Jordan - Amman
  • September 2015 to January 2016

Led and managed a team of two social media specialists in different levels, working and coordinate with creative department for social media and website UI/UX designs

• Built and execute social media strategy for Mawdoo3.com which result a huge increasing in Facebook, Twitter and Instagram engagement and fan bases.
• Modified social media sharing buttons on the website which increased %15 of Twitter followers with zero cost.
• Created social media content guideline resulting sequences in posting content and methods.
• Increased traffic to the website by %8 from social media channels.

Earlier Positions

Senior Social Media Executive at ABJAR APPS
  • Jordan - Amman
  • February 2015 to September 2015
CEO at AKARAM SOLUTIONS
  • Jordan - Amman
  • November 2012 to December 2014
Project Coordinator at NIBRAS.COM
  • Jordan - Amman
  • September 2012 to January 2014
Social Media Community Manager at GATE2PLAY (HYPERPAY),
  • Jordan - Amman
  • September 2011 to September 2012
Social Media Officer at D1G.COM
  • Jordan - Amman
  • May 2011 to September 2011

Education

Bachelor's degree, Management Information System (MIS)
  • at Princess Sumaya University for Technology
  • October 2010

• Project – Total Quality Management • Graduation Project – Users acceptance for mobile location services

Specialties & Skills

Product Management
Project Management
Technology Products
Technology Services
Product Development
COACHING
CONTENT MANAGEMENT
CUSTOMER RELATIONS
DOCUMENT MANAGEMENT
MARKETING
QUALITY
STRATEGIC

Languages

Arabic
Expert
English
Expert

Training and Certifications

Google Analytics (Certificate)
Date Attended:
January 2015
Google Adwords (Certificate)
Date Attended:
January 2015