Amr Afifi

Marketing Manager at eWebMarketing Pro www.ewebmarketingpro.com

• Canada - Ontario
• My current job since April 2016

Director of Marketing and Sales at K&B for Frozen Foods

• Egypt - Cairo
• February 2012 to March 2016

 Developing both short and long term Strategic plans to execute growth objectives.
 Developing and managing sales and marketing operating budgets.
 Introduced eleven new products into the competitive market.
 Developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
 Directing, staffing, training, and performance evaluations to develop and control sales and marketing programs.
 Analyzing and controlling expenditures of department to conform to budgetary requirements.

Director of Marketing and Sales at Murabahat Real Estate Solutions (Mresco)

• Kuwait - Al Kuwait
• May 2008 to June 2011

 Developed objectives and policies for the sales and marketing department.
 Planned and set directions, and coordinated the effort of department staffs towards achievement of organizational objectives.
 Responsible for profit margin and overhead costs incurred for the department's operation.
 Responsible for competitive positioning of the organization within the market place.
 Explored new projects for the company, whether for marketing selling or even possible partnership based on the ROI.
 Established strategic marketing plans to achieve corporate objectives for products and services.
 Developed and executed marketing programs to achieve objectives regarding revenue, profitability, and market share.
 Planned and conducted market research to identify opportunities for increased sales.
 Directed sales forecasting activities and setting performance goals accordingly.
 Reviewed market analysis to determine customer needs, price schedules, and discount rates.
 Directed staffing, training, and performance evaluations to develop and control sales program.

Marketing Manager at MAS International Company

• Kuwait - Al Kuwait
• February 2006 to May 2008

 Developed and executed marketing plans and programs, both short and long range.
 Researched, analyzed, and monitored financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
 Developed and recommended pricing strategy for the company.
 Recommended changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provided the flexibility to move swiftly in relation to marketing problems and opportunities.
 Directed the hiring, training, and performance evaluations of marketing and sales staff and monitored their daily activities.
 Used sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Property Manager at Orascom

• Egypt
• May 2005 to January 2006

 Monitored and directed all rental activities for housing units and commercial shops. (28 buildings, and 330 shops)
 Assessed location viability for retail shops based on the requested activity criteria.
 Prepared annual operating budget including sources of revenues, vacancy rates, operating expenses, reserve requirements, and other expenses associated with the operation of the property.
 Responsible for directing the property maintenance operations, and arranged for alterations in accordance with company standards.
 Maintained occupancy goals as defined by the operating budget and management plan.
 Acted as liaison between architects and general contractors during new facilities construction and post constructions activities.
 Performed quality control inspections to ensure adherence to contract specifications and company standards.

Operations Support Manager at Nolan Transport

• Canada
• September 2001 to February 2005

 Planned and organized the day-to-day outbound loads (from Canada to USA) and inbound loads (from USA to Canada) including assigning loads to available Company or Owner - Operator resources.
 Managed and developed the budget including operating requirements, equipment, and material purchases and ensured that actual expenses are consistent with the approved budget (3 million Canadian Dollars).
 Supervised the updating process for all pickup and delivery schedules on a daily basis in the dispatch program and monitored and supervised 40-50 drivers in addition to 3 clerks.
 Secured outbound or inbound loads through such means as customer contacts or ‘Load Link’ to balance the freight already secured by the company.
 Contacted dependable carriers in order to negotiate needed equipment and rates, updated the carriers and the Customer with finalized booking details, and participated in problem solving as required.
 Conducted the review and maintenance of records needed for computing costs and statistical reports regarding the operations program.

Loans Counselor at CIBC Band of Canada

• Canada
• July 1999 to September 2001

 Assessed loan requests or commercial credit applications through interviews with applicants and checked application forms, references, credit ratings, credit scores, pay slips and other information.
 Approved or recommended approval of loans and commercial credit applications within policy guidelines.
 Prepared papers setting out conditions and periods of loans, rates of repayment, or in a commercial area, the setting out of trading terms.
 Prepared reports of loans and accounts which have 'outstanding' (unpaid) amounts, and reports on credit ratings of customers.
 Prepared statements of overdue accounts and forwarded these for legal action.