Senior International Marketing Analyst
Telecom Egypt
Total des années d'expérience :22 years, 3 Mois
Develop annual marketing plan & communication activities with its needed budget that supports achieving the company’s strategic business goals.
Conduct market research & analysis on existing markets & identifies new market opportunities.
Formulate, direct and coordinate marketing activities & tactics to promote the company’s products working with advertising and promotion agencies.
Conduct Promotional Plans for the International Services Sector through ongoing up selling to clients of new services provided by the sector while collecting the necessary Intelligent information on the international services market and submarine cables.
Establishing and developing international customer database.
Creating and developing all marketing materials as Brochures, web site and attending seminars and exhibitions
Prepare a monthly press releases concerning international affair sector with the cooperation of the General Management Investor Relationship.
Establishing strong communication channel with existing customers and new prospect clients.
Monitoring news and articles and present daily report to the Marketing Manager.
Prepare Pricing Models and Methodologies for TE Services.
Price analysis of all new promotion.
Analyzing the effect of changing price of tariff to revenue.
Recommending suitable pricing strategies to Egypt market.
Monitoring price changes of mobile services provider.
Analyze price structure trend for relevant services.
Assist the product development department in analyzing price change in the market.
Responsible for gathering pricing information and conducting analysis of services as prepaid cards and regular phone call tariff and international tariff .
Prepare annual marketing plan and SWOT analysis.
Periodic review the Marketing Plan and update it according to the marketing situation.
Coordinate with Marketing and Media Agency for all type of Project under execution.
Perform competitive comparison.
Monitor distributors activities, and gaining feedback about the price and specification of competitive products.
Organize Events and Exhibitions. ( ICT 2009)
Establish an opinion survey to end customers regarding the telephone sets.
Analyze the survey results and present it to top management.
Develop Advertising Plan.
Report to the Sales and Marketing Manager the daily sales report
Analyze research data available, suggesting measures and activities for brand performance improvement.
Write down Brand Plans.
• Prepare a plan to offer marketing consulting services in the Kuwait market.
• Prepare presentations on various service offerings, such as Customer Relationship Management, market studies, and feasibility studies.
Major responsibilities:
·Responsible for all marketing activities including strategy, planning, budgeting, sales targets, managing distribution channels, marketing campaigns, etc.
·Assist in developing quarterly marketing plans and SWOT analysis
·Establish competitors’ analysis.
·Monitor distributors activities
.·Assist in preparing advertising plans.
·Organize events and exhibitions related to company activities.
·Follow up of sales teams and stores. ·Monitor news and articles and making daily reports to the General Manager.
·Assist the Marketing Manager with brochures, mailings and design projects.
·Establish of strong communication channels with company customers.
·Attend to dissatisfied customers with prompt resolutions of any production problems that may occur.
·Develop surveys on after sales services, and analyzing the results.
·Collect and analyze market data, identity opportunities and define industry status.
·Perform analysis of market, competition and product/service offerings.
·Advise, guide and train of local sales force.
·Provide information gathering and analysis support to sales force team.
- Handling customer complaints.
- Answering customer inquires regarding bills, technical inquires of the network and mobile sets setup.
- Upselling new services.
GPA = 3.49 grade =B+
grade: Good
Degree= 86% Very Good