Anan Ibrahim, Assistant Manager - Media Relations

Anan Ibrahim

Assistant Manager - Media Relations

Emirates national Oil Company (ENOC)

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Mass Communication, concentration: Advertising
Experience
16 years, 11 months

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Work Experience

Total years of experience :16 years, 11 months

Assistant Manager - Media Relations at Emirates national Oil Company (ENOC)
  • United Arab Emirates - Dubai
  • My current job since September 2017

- Strategic counsel and communications planning and reputational management for ENOC's energy and general business
- Tactical planning and execution on comms projects
- Strategic media engagement and media relations lead for the Group's operational segments and corporate divisions
- Content strategy and development
- Management of support agencies
- Managing and overseeing alignment with Internal, Digital, CSR and Sponsorship streams.
- Content development lead/Editor for corporate publication
- Crisis Communications support

Sr. Public Relations Executive at ENOC
  • United Arab Emirates - Dubai
  • September 2015 to September 2017

Corporate comms lead for ENOC's Marketing, Supply, Trade and Processing (STP) Divisions.

Responsibilities include managing internal communications, content development, and integration with digital and CSR.

Manager at GolinMENA
  • United Arab Emirates - Dubai
  • April 2014 to August 2015

I provide day-today support within the Finance and Aerospace/security practice to help them achieve their communication objectives through content development, strategic recommendations, devising communication plans and proposals.

Key Responsibilities:
- Manage accounts in the finance sector and report to Senior Account Manager and Group Director.
- Develop communication tools and content for internal and external use to be leveraged through traditional and digital/social media channels. This includes: news releases, features, columns, blogs, tweets, website content, Q&A’s, executive briefing documents in both Arabic and English.
- Devise communication plans and proposals
- Manage and maintain a strong relationship with key journalists, media reps and industry contacts across the MENA region.
- Provide ongoing support and full execution of media events, conferences and press briefings.
- Issues and crisis management

Sr. Copy Writer at Weber Shandwick MENA
  • United Arab Emirates - Dubai
  • January 2011 to March 2014

English and Arabic content development for a variety of corporate clients. Materials include: Bios, press releases, press kits, executive briefing books, etc. Clients include: McDonalds, The Ministry of Public Works in Kuwait (MPW), Dow Chemical, the en.v Initiative and The Diet Center Kuwait

Contributing Editor at Hayatouki
  • United Arab Emirates - Dubai
  • February 2013 to July 2013

Responsible for developing articles showcasing local talents and fashion designers

Freelance writer at Communication Art
  • Saudi Arabia - Jeddah
  • February 2013 to April 2013

Responsible for developing content in English and Arabic for a diverse portfolio of locally based (public and private sector, government entities, etc) clients in KSA.

Senior Account Executive at Weber Shandwick
  • United Arab Emirates - Dubai
  • November 2009 to January 2011

- Drafting client news releases
- Reviewing client content materials, news releases and translating from English to Arabic and vice versa.
- Formulating preparing client PR and communication plans
- Drafting client news releases, and review press release translations
- Identifying and evaluating client communication opportunities (conferences, events, editorial and interview opps, branding and sponsorship opportunities)
- Maintaining strong relations with regional mainstream and trade media with a focus on sectors such as oil and gas, petrochemicals, energy, chemicals, technology, aviation and defense.
- Responsible for maintaining and managing day to day client communications and deliverables.

Client list:
- Boeing
- Dow Chemical
- Honeywell Process Solutions (HPS)
- Honeywell Building Solutions (HBS)

One-off projects:
- QatarGas 77MtA
- Exxon Mobil Egypt

Account Executive at GolinHarris
  • United Arab Emirates - Dubai
  • March 2008 to October 2010

Drafting client news releases, and review press release translations (English to Arabic and vice versa).
• Translating client press releases/collaterals from English to Arabic and vice - versa.
• Preparing presentation materials, PR plans and briefs.
• Identifying and evaluating communication opportunities (Conferences and events, editorial opportunities, branding opportunities sponsorship opportunities) and providing recommendations to clients.
• Responsible for maintaining strong relations with key regional media in various key sectors such as oil and gas, petrochemicals and prominent industry trades in the ME on various media queries including interviews and press briefing sessions invitations.
• Monitor and analyze client and competitor activities and coverage in MEA market.
• Maintaining admin, accounting, and day-to- day client communications.

Corporate client list:
- Abu Dhabi Urban Planning Council
- Estidama
- The Dow Chemical Company
- Abu Dhabi Center for Corporate Governance (ADCCG)
- The State of Georgia
- Orascom Development Holding (ODH)
- Hewitt Associates
-Al Waseet International
-Guinness World Records

One-off projects for:
- Abu Dhabi Department of Transport: Launch of the Bus project press conference.
- Ministry of Health - Wareed project launch -conference.
- The General Authority of Islamic Affairs & Endowments
- Magrabi Hospitals launch in Dubai Medical City
- Lari Exchange

Education

Bachelor's degree, Mass Communication, concentration: Advertising
  • at American University of Sharjah
  • December 2007

Overall GPA: 2.64 Program GPA: 2.73 Completed internship requirements of 240 hours at JWT Dubai at the Graphics and Design Department. Joined the IAA annual competition with Team Illume, received and honor mention for proposed campaign for the UN 8 development goals.

Specialties & Skills

Public Relations
Content Strategy
Communications
Crisis Communications
Reputation Management
Pinnacle studios
Mircrosoft Office software

Languages

Arabic
Expert
English
Expert