Wendy's Marketing Executive
Alamar Foods LLC (Wendy's Fast Food Chain)
Total years of experience :18 years, 6 Months
• Analyze market conditions and results to develop strategies for improved business performance
• Develop and implement local marketing programs to drive top line sales performance for stores
• Lead and implement integrated co-op marketing plans that are aligned with regional and national marketing plans and strategies, where applicable.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Initiate market research studies, monitor competitor activity and analyze the findings for reconstruction of the marketing strategy and marketing plan.
• Contribute and develop the annual marketing plan and marketing budget for the succeeding year.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Source out advertising opportunities while monitoring output effectiveness of each campaign
• Managing the production and distribution of effective marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs.
• Coordinate and participate in promotional activities and trade shows
• Develop a network of advertisers and production managers, to market products and services.
• Assist the Sales Department in generating qualified leads by communicating with target audiences
• Handle the implementation of corporate rebranding.
• Maintain and update the customer databases.
• Acts as Accounting Assistant to issue petty cash, cheque receipt, collection records, and other accounting responsibilities in the absence of the Chief Accountant
• Promoted services through conventions, trade shows, public relations, etc.
• Did qualification analysis to prospective leads, conducted client meetings and product presentations to potential customers
• Developed and maintained close relations with local business community in order to fulfill client’s needs more effectively.
• Provided customer service support to house accounts and existing clients to guarantee account retention
• Be familiar with all seminars, services, applications, and instructors in order to discuss and explain materials to prospective clients.
• Ensured that sales quotas and projected forecast are achieved satisfactorily
• Performed administrative duties as directed by the principal architect
• Liaised and coordinated with suppliers for product information, schedule of presentations and procurement of necessary materials
• Served as events coordinator for United Architect of the Philippines,
Fort Bonifacio Chapter
• Prepared material boards and power point visuals for client presentations and project coordination meetings
• Handled training of new Family Service Representatives
• Assisted and provided information for customer queries and other concerns
• Directly involved in the marketing aspect of the store
• Performed administrative duties and handled petty cash funds
• Associate Vice-Pres. for Membership, Philippine Junior Marketing Association • Chief Executive Officer, Miriam Marketing Managers