Anil Kumar Kaipumpulakil

Seasoned & competent professional with 20+ yrs of commendable success leading business development and competitive market share expansion.
• Diligent and experienced professional offering sterling cross functional exposure across Sales & Distribution, Business Development, Channel Management, Operations Management and Regional Administration in Retail (Field Sales Operations).
• Enterprising leader with a solid record of contributions that streamlined operations, invigorated businesses, heightened productivity while formulating viable marketing plans and ensuring seamless Integration into the distribution system.
• Accomplished and agile in driving new business through key accounts, establishing strategic partnerships and partner relationships with agencies to increase channel revenue.
• Developed significant reputation for leadership due to excellent relationships with employees and willingness to lead by example.
• Demonstrated excellence in monitoring delivery of high-quality customer experience, elevating customer satisfaction and work processes and managing cost-effective operations in retail.
• Possess capability to coordinate with different people at one time under difficult situations and the ability to bring out the best in others while creating a healthy and friendly work environment, thus enhancing operational efficiency.
Previously handled Samsung Proejct with a Team size of 8 Zonal Manager, 34 ASM, 4 Recruiters, 4 MIS, 1500 Inshop promoters
• Currently Leading a Team of 4 Regional Operations Manager, 34 Team Leaders, 4 MIS Executives, 14 Tele-Callers and 350+ Pick up Agents

Responsible for identifying ideal distributors and erecting for sales &customer service within the given timelines, market work, follow - up with the Chanel sales managers, In- shop promoters & retailers, regular updation of self and competition pricing, revenue tracking of primary and secondary, manpower, stock norms and outlet expansion.

•Develop the existing Channel Partners and actively engage with them for creating new opportunities.
•Identifying & Appointing new Channel Partners as per guidelines of the organization.
•Ensuring all the legal compliance and company policies are followed without any deviation during the recruitment process of Channel Partners.
•Assist the FFASM’s in developing competitive Sales strategy for the assigned territory considering all significant external (competition info, customer needs etc.) & internal factors (business strategy, weekend & festive drive to liquidate the stocks, Sales targets etc.) & implement the same through Sales Promoters.
•Recruiting, training & monitoring the performance of the team members to ensure efficiency in sales, operations and meeting of individual and group targets.
•Build the customer loyalty by ensuring the Quality of Service through coordination with the back end support functions viz. Post Sales Technical support, customer support, billing and other functions.
•Responsible for achieving assigned targets to each FFASM’s territory in the area.
•Keep a track of the Channel Partner’s business initiatives and future plans and analyze its impact on the business in coordination with FFASM’s.
•Working purely on revenues, and promoting the product which yields highest revenue in the product basket.
•Collect the market intelligence data including environmental, customer & competitor information & initiatives and analyze the same with the help of FFASM’s to pre-empt its impact on the business.
•Keep a track of the customers changing needs to facilitate the innovation & development of the new customer management processes & systems in coordination with the FFASM’s
•Identify the opportunities, for channel partners & company benefits by doing marketing initiatives such as customers demos, kiosk kit activity at channel partners place in coordination with the FFASM’s, to use the customers through pyramid marketing.
•Coordinating with HR for arranging the training program for FFASM, promoters, Distributor Executives (MSE’s) and maintaining hygeine system .
•Collecting the information of the competitive brand products & keeping the RSM updated on the same from time to time
•Taking care of Visual Merchandising in Channel Partners outlets
•Coordinate with the Vendors & the Distributor for doing in-shop branding for Channel Partners
•Coordinate with the Marketing Team for Demo devices & dummy allocation
•Planning for Weekend & Festive drive on focus Models from time to time
•Presently handling 11 FFASM’s & 225 In-shop promoters

Attainments:
•Increased Market Share in both Hyderabad & Bangalore

SatNav Technologies as DGM -Sales - Pan India.

Job Profile:

•Appointing City Wise Distributors, Channel Penetration (WOD),
•Billing Primary & Secondary Sales to Distributors & Dealers
•Coordination with the Large Format Retail Buyer for orders & their Marketing team for setting up the SIS Stores in Pan India.
•Assigning Targets Region Wise for Primary/ Secondary & Treasury Sales .
•Reconciliation and maintenance of min stock for all SIS furniture in all the regions
•Planning and scheduling marketing activities SIS outlets & Dealers Outlets
•Coordination with Team for arranging the promo activities in the region for Distributors / Dealers and also co-ordinating with the team for Kiosk Kit activities in Mall / Road Shows & Corporate Offices.
•Coordination with Sales Support Team for distributor/ dealer complaints on Service issues
•Helping the Associate Vice President for taking care of Regional

Responsible for identifying ideal distributors and erecting for sales &customer service within the given timelines, market work, follow - up with the Moto Manager’s & Moto Agent’s, In- shop promoters & retailers, regular updation of self and competition pricing, revenue tracking of primary and secondary, manpower, stock norms and outlet expansion

•Develop the existing Channel Partners and actively engage with them for creating new opportunities.
•Identifying & Appointing new Channel Partners as per guidelines of the organization.
•Ensuring all the legal compliance and company policies are followed without any deviation during the recruitment process of Channel Partners.
•Assist the Moto Manager’s & Moto Agent’s in developing competitive Sales strategy for the assigned territory considering all significant external (competition info, customer needs etc.) & internal factors (business strategy, weekend & festive drive to liquidate the stocks, Sales targets etc.) & implement the same through Sales Promoters.
•Recruiting, training & monitoring the performance of the team members to ensure efficiency in sales, operations and meeting of individual and group targets.
•Responsible for achieving assigned targets to each Moto Manager’s & Moto Agent’s territory in the area.
•Keep a track of the Channel Partner’s business initiatives and future plans and analyze its impact on the business in coordination with Moto Manager’s & Moto Agent’s
•Collect the market intelligence data including environmental, customer & competitor information & initiatives and analyze the same with the help of Moto Manager’s & Moto Agent;s to pre-empt its impact on the business.
•Collecting the information of the competitive brand products & keeping the RSM updated on the same from time to time
•Coordinate with the Vendors & the Distributor for doing in-shop branding for Channel Partners
•Coordinate with the Marketing Team for Demo devices & dummy allocation
•Planning for Weekend & Festive drive on focus Models from time to time
•Handled 2 Moto Manager’s, 14 Moto Agents & 225 In-shop promoters

Attainments:
•Increased Market share of Motorola Mobile Devices from 6% to 21% in AP.
•Awarded as Best Moto Manager for South
•Awarded as Best Zonal Moto Manager for South
•Successfully executed & commissioned Motorola’s prestigious Shop In Shop in A.P.
•Contributed to the extension of distribution network by appointing & managing channel partners across the region

Srujan