Assistant Marketing Manager
Deutsche Motoren Private Ltd.
Total years of experience :10 years, 8 months
Planning and execution of Advertising and Promotional Budget under ATL & BTL marketing activities in coordination BMW India.
Establishing marketing goals with a view of Brand Development & to ensure share of market and profitability in New & Pre-owned cars division.
Ensuring complete 360° Activation Through various Above the Line (OOH/Print/Radio) & various initiatives across the Region to Enhance Brand Identity, Brand Recall, and Brand Visibility.
Research, analyze, and monitor competition marketing strategies so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
Communicate with outside advertising agencies for ongoing campaigns.
Work with the creative team & approve the, design, layout, paste-up, and production of promotional materials.
Ensure effective control of marketing results and ensure that corrective action takes place where required.
Ascertain that the achievement of marketing objectives are within designated budgets.
Conducting regular meetings with the Sales & CRM team to identify the effectiveness of the Marketing strategies & device future plans based on the data points collated.
Market Research & Planning
Hands-on-Experience in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms.
Conduct local customer segmentation and buyer value analysis to ensure targeted dealership marketing strategy.
Prepare marketing plans to support sales target achievement (branding, campaigns, marketing, and digital media marketing).
Manage appropriate generation and allocation of leads to the sales team and update customer database accordingly.
Communication planning and PR strategy with the local media in the territory of operation aligned with Audi India guidelines.
Support overall strategic brand plan aligned with the marketing strategy.
Build brand specific marketing strategies that will deliver forecast ed growth.
Creating marketing strategies for new business vertical launched.
Generation of demand for institutional business.
Formulate long/short term strategic plans to enhance sales and acquire potential business for the achievement of these goals.
Manage & grow acquisition channel through a lead generation process.
Relationship Management:-
Interact with creative agencies & media representatives to decide creative & content layouts.
Negotiations with vendors & finalize the quotation among many vendors for work after having finalized with GP team.
Regular interaction with LG customer through Email & Sms
Marketing Operations:-
Interacting with all categories for offers or promotions.
Acquire brand tie-ups with external partners.
Manage online offers & website registration.
Defining the brand line guidelines for exclusive stores: - Getting the quarterly journal of Lg i.e Lg sansar that goes to all internal & external (trade partners) network.
Handling all brand communications including brand Tv commercials.
Branch, Brand shop & Call Center:-
Conduct product training for call center agent.
Conduct product training to all branches.
Project Title :
“Auto Industry Financial Analysis” at India Yamaha Motors Pvt. Ltd. The project was aimed at studying and understanding the financial conditions of India Yamaha Motors and its competitors which I got to learn in YAMAHA and comparing it with other automobile companies.
SEMINARS ATTENDED National stock exchange (NSE). World association for small & medium enterprises (WAASME). Team building conducted by “Aspire” group. Ethical hacking by Ankit Fadia.